Your ad copy's message is being compromised by feedback. How do you maintain the original intent and impact?

To effectively manage feedback, establish a clear vision for your ad copy from the start. This includes a strong understanding of your target audience, key message, and desired emotional response. When feedback arrives, assess it against this vision. If feedback challenges your main message but offers a significant improvement, consider integrating it creatively without compromising the core intent.

Si empiezas a impactar mucho, si te ven o te leen cientos de usuarios tendrás “haters”. No te preocupes. Es un síntoma de que lo estás haciendo bien. Normalmente son personas a las que les gustaría estar en tu lugar, ten eso muy en cuenta. Piensa que cualquier comentario visibiliza más tu post o tu publicación por lo que suele salir a cuenta hasta “un mal comentario”. No te lo tomes como algo personal. No le contestes poniéndote a su nivel. Simplemente puedes ironizar, ejemplo: - En ese colegio no cambian ni los pa?ales, mi hijo estuvo. - Si, nos gusta mancharnos de caca la cara todos los días y ponernos los pa?ales sucios de sombrero, es divertido. Hazme caso. Funciona y te quita presión. Tanto que suelen borrar el comentario.

Ask for direct and blunt feedback. Sometimes you'll discover that a higher up wants changes that you can't control. It happens. Let it go. Fight for what you can, but accept what you can't.

To maintain the original intent and impact of your ad copy amidst feedback, start by clarifying the core message and goals before revising. When receiving feedback, evaluate each suggestion against these objectives. Prioritize changes that enhance rather than dilute the original message. Communicate openly with stakeholders to explain the rationale behind the original copy and how certain suggestions may alter its effectiveness. Use a collaborative approach to find a balance between incorporating useful feedback and preserving the core message. Regularly review the revised copy to ensure it aligns with your initial goals, thus maintaining its intended impact.

Maintaining creative integrity means upholding the original vision and tone of your ad copy. While feedback can enhance creativity, it shouldn't overshadow the original concept. Protect your creative elements by setting boundaries on changes that alter the ad’s voice and style. This ensures that the essence of your creativity remains intact, resonating with your audience as intended. Balance is key—adapt while retaining the originality that makes your ad copy unique.

Strategic edits involve making purposeful changes that enhance your ad copy without compromising its intent. Evaluate feedback through the lens of your campaign’s goals. Implement edits that align with these objectives and improve clarity, engagement, or effectiveness. Avoid unnecessary alterations that dilute the message. This approach ensures that every revision serves a strategic purpose, refining your ad copy while maintaining its impact.

Work with your team along the way to ensure you haven't gone too far off the beaten path. There's nothing worse than spending hours on a project to then be told massive changes are needed.

Stay laser-focused on your core message, what’s the one thing you need your audience to know? Then work to prioritize feedback that enhances what your audience wants without watering it down. Protect your brand voice and tone but test different versions of copy and see what clicks. Communicate with your team, use data and opinions, to guide you. The best advice I can offer on this topic is to keep the main thing the main thing, and don’t sway from that. For example: Original Message: Our app transforms your workout routine, making fitness easy and accessible. Feedback: Highlight specific features. Revised Message: Our app transforms your workout routine with personalized plans and real-time tracking, making fitness easy and accessible.

Protecting Your Ad's Soul Through Revisions Feedback is essential, but it can sometimes feel like your killer ad copy is getting lost in translation. The trick is to find that sweet spot where you're open to changes, but not at the expense of the original message that made your ad shine. Each revision should be like polishing a diamond – bringing out the sparkle, not changing its shape entirely. Don't be afraid to defend your creative vision and remind everyone why the ad worked in the first place. Remember, it's your job to create copy that connects with people, and sometimes that means pushing back (politely, of course) to protect the heart and soul of your work.