You want to track your competitors’ PR activity. What are the best tools to use?

Spy on your competition's PR game with these tools: Media Monitoring: - Brandwatch: Track mentions across web, social & news, even analyze sentiment. - Meltwater: Similar to Brandwatch, plus competitor analysis reports. - Cision: PR platform with media monitoring, influencer ID, and competitor analysis. Social Media Listening: - Sprout Social: Track competitor activity, posts, engagement & followers, get notified on mentions. - Buzzsumo: Find popular competitor content on social media, identify trending topics. Bonus Tool: - Ahrefs & Semrush: See which websites link to your competitors, revealing their SEO strategy and partnerships. All-in-one tool for keyword research, competitor analysis, and social media monitoring.

Tracking your competitors' PR (Public Relations) activity is essential for staying informed about industry trends, positioning, and potential opportunities. Here are some tools that can help you monitor your competitors' PR efforts: Here are some tools Google Alerts | Talkwalker | Brand24 | Meltwater | Meltwater | SEMrush PR Newswire | Critical Mention Ahrefs | Feedly | Competitor Websites and Newsrooms | LinkedIn and Industry Publications

In addition to the classics, such as Google Alerts or Talkwalker, I recommend an SEO analysis of the competition. This tells you what the competition is paying attention to and what they are not paying attention to. This is how a company manages to stay ahead. This way, good keywords that are not used can be used for your own product and existing keywords that both companies use can be optimized at the same time.

Quite honestly, you have enough to worry about monitoring your own brand. The best brands I work with are aware but don't care deeply about what another brand is doing. That said I think there is value in monitoring how other brands work with evangelists, creators and ambassadors. A very important part of credibility in highly competitive fields is having the experts on your side. But simply seeing when a competitor gets something in the Times, Post or Journal isn't worth your time. You only need to know their messaging so you can create contrast.

I highly recommend Meltwater. It is a powerful and customizable tool that can give you a quick read of what mentions/placements are out there, and allows for easy creation of analytic charts and slides.

focusing on backlink analysis can be incredibly insightful. I've found tools like Ahrefs and SEMrush to be game-changers in this aspect. They allow me to see where my competitors are getting their backlinks from, which is a tell-tale sign of their PR efforts. Using these tools, I can analyze the quality of the sites linking to them, understand their content strategy, and even uncover new PR opportunities for my brand. Ahrefs, in particular, with its comprehensive backlink database, has been a personal favorite. It's not just about seeing where competitors are mentioned; it's about understanding the broader context of their PR strategy.

SEO and Content Analysis Tools. SEMrush, Ahrefs, and Moz offer insights into competitors website traffic, keyword rankings, and content strategy, revealing their SEO and content marketing tactics.

Social media listening is often overlooked. Many leaders show up extremely well on social when discussing industry topics and increase the amount of channels they can connect with media on to showcase their industry knowledge and credibility for future stories.

Platforms such as Hootsuite, Sprout Social, and BuzzSumo enable you to track competitors' social media activity, engagement rates, and content performance.

Monitoring social media using tools like Hootsuite can help you monitor your competitors’ social media activities, engagement rates, and content strategies.

In terms of earned media, what can be learned from your competitor's news? Is the news topic one that can be replicated? Or avoided, if bad news? Can you determine what angle the journalist might have been pitched? Is there a broader industry trend you can piggyback on? Are there facts or figures they won't share? If so, is that an opportunity to get coverage by sharing information the competition won't? How quickly are they engaging media on a timely story? Is there an opportunity to streamline your own approval process to capitalize more on fast-moving stories? Can you estimate whether the coverage is helping meet a business objective? Not everything a competitor does warrants a response, especially if it costs budget/resources.

CA is one of the most important aspects working behind content generation. With the help of software tools like buzzsumo or SEMrush, it is easy to see what are the different topics that are receiving more comments or, likes or reposts vis-a-vis with competitors posts. 5 points strategy: 1)Category: topic /title / headline 2)Contents focus: key words used. 3)Format used: text/ video/ animations/ carousal/collage etc. 4)Promotion and distribution: mainly tradition or digital platforms This is full time job and a deep dive into the analysis expects to reveal various aspects of audience behavior and trend.

Keep an eye on trade shows, webinars, and conferences your competitors are attending or speaking at. These can be great opportunities to gather insights.

Accessing databases such as Help a Reporter Out (HARO) can reveal where competitors are looking for publicity and what types of stories they are promoting.

A reliable tool for tracking your competitors' PR activity is Mention. It allows you to monitor mentions of your competitors across various online channels, providing valuable insights into their PR efforts and strategies.

I would say the easiest PR measurement tools has got to be Coveragebook, which also happens to have lots of modern AMEC Barcelona compatibility, as well as great presentation formats many clients love. Easily learned and adopted by new colleagues.

Choosing the best tool for tracking competitor PR activities depends on your specific needs and budget. For media monitoring and analysis,?Brandwatch offers strong competitor tracking features,?including analyzing competitors' media coverage sentiment,?and tracking their brand mentions across various platforms. Other tools include Cision and Meltwater. If social media is where your competition is, Brand24 offers insights into competitor engagement,?trending topics,?and influencer relationships, while Sprout Social provides competitor comparison reports for key social media platforms like Facebook,?Twitter,?and Instagram,?allowing you to analyze their content strategy,?audience demographics,?and engagement metrics.

In the realm of strategic PR analysis, it's crucial to explore beyond conventional metrics. Examining your competitors' professional networks on platforms like LinkedIn unveils potential strategic partnerships, providing insights into collaborations that drive their PR success. Additionally, scrutinizing the types of events your competitors engage in, whether industry conferences or trade shows, offers a glimpse into their commitment to staying current and presents networking opportunities for influential collaborations. In the ever-evolving landscape of PR strategy, understanding these dimensions provides a strategic edge in shaping any brands narrative and industry positioning.

It’s important not to get too lost in competitor research to the point where it starts to cloud your own PR vision. Of course it’s good to be aware of other campaigns that are out there, but it’s never a good enough justification to take an action just because the competition did. Jimmy Iovine talks about being like a racing horse with blinkers on: set a path, focus on the course ahead and don’t be distracted by those around you.

To keep tabs on your competitors' PR efforts, utilize a range of tools. Platforms like Meltwater and Cision monitor news and social media mentions, while Google Alerts notifies you of online mentions. Social media tools like Hootsuite and Sprout Social track competitors' activity, and analysis tools such as SEMrush and Ahrefs provide insights into their online presence. PR analytics platforms like TrendKite and Agility PR Solutions offer campaign tracking, and industry publications give additional insights. By using this mix of resources, you'll stay informed about your competitors' PR strategies and can adjust your own accordingly. #ahmedalaali11

Um zu sehen wo Mitbewerber PR ver?ffentlichen finde ich weiterhin Google Alert ein sehr hilfreiches Tool. Es kommt natürlich drauf an, wie viel Zeit man hier investieren m?chte.