You want to stand out in your industry. How can you use public speaking to build your personal brand?

1 Define your niche

The first step to building your personal brand with public speaking is to define your niche. Your niche is the specific area of your industry that you want to be known for, and that matches your skills, passions, and goals. By narrowing down your focus, you can position yourself as an authority and a problem-solver in that niche, and attract the right audience and opportunities.

2 Craft your message

The second step is to craft your message. Your message is the core idea that you want to share with your audience, and that reflects your personal brand. Your message should be clear, concise, and compelling, and answer these questions: What is the problem that you are solving? Why is it important? How are you solving it? What is the benefit for your audience? Your message should also include your unique perspective, insights, and stories that make you stand out.

3 Choose your platforms

The third step is to choose your platforms. Your platforms are the channels and venues where you can deliver your message and reach your target audience. There are many options for public speaking, such as podcasts, webinars, conferences, workshops, online courses, and social media. You should choose the platforms that suit your style, goals, and niche, and that allow you to showcase your value and interact with your audience.

4 Create your content

The fourth step is to create your content. Your content is the material that you use to support your message and engage your audience. Your content should be relevant, informative, and entertaining, and include different formats, such as slides, videos, audio, images, and text. You should also tailor your content to the specific platform, audience, and purpose of your public speaking.

5 Deliver your content

The fifth step is to deliver your content. Your delivery is the way that you present your content and connect with your audience. Your delivery should be confident, authentic, and enthusiastic, and include elements such as voice, body language, eye contact, and humor. You should also practice your delivery before the event, and get feedback from others to improve your performance.

6 Promote your content

The sixth and final step is to promote your content. Your promotion is the strategy that you use to amplify your message and reach a wider audience. You should promote your content before, during, and after the event, and use different methods, such as email, social media, blogs, newsletters, and testimonials. You should also network with other speakers, organizers, and attendees, and follow up with them to build relationships and opportunities.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?