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You want to promote your consulting services in Higher Education. How can you use social media?

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If you are a consultant in higher education, you know how important it is to showcase your expertise and reach your potential clients. But how can you do that effectively in the digital age, when there are so many platforms and channels to choose from? In this article, we will share some tips on how to use social media to promote your consulting services in higher education, and how to avoid some common pitfalls.

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Elliot Felix

?? Creating connected colleges and universities
Jarbas Thaunahy

LinkedIn Top Voice | Autor de Best sellers | Professor | Mentor | Palestrante

1 Choose your platforms wisely

Not all social media platforms are created equal, and not all of them are suitable for your consulting niche. You need to consider your target audience, your goals, and your content strategy before you decide which platforms to use. For example, if you want to connect with academic professionals and decision-makers, you might want to focus on LinkedIn, where you can showcase your credentials, join relevant groups, and share valuable insights. If you want to reach a wider and more diverse audience, you might want to use Twitter, where you can engage in conversations, follow trends, and use hashtags. If you want to demonstrate your skills and showcase your projects, you might want to use YouTube, where you can create videos, tutorials, and webinars.

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Jarbas Thaunahy

LinkedIn Top Voice | Autor de Best sellers | Professor | Mentor | Palestrante
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Entender sobre as múltiplas plataformas de mídia social e manter-se engajado e com autoridade, posicionando-se sempre que necessário, para ter uma audiência fidedigna e com senso de pertencimento.

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2 Create valuable content

The key to successful social media marketing is creating content that is relevant, useful, and engaging for your audience. You want to position yourself as an authority and a problem-solver in your field, and provide value to your followers. You can do this by sharing your knowledge, insights, and tips on topics related to higher education, such as curriculum design, assessment, accreditation, innovation, etc. You can also share your own experiences, stories, and testimonials from your clients, and show how you have helped them achieve their goals. You can also use different formats and media, such as blogs, podcasts, infographics, slideshows, etc., to make your content more appealing and diverse.

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Elliot Felix

?? Creating connected colleges and universities
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Forget the idea that you are promoting or selling - you are helping. Define a few key audience personas to imagine who you are writing for. Think about their role, challenges, motivations, etc. Identify key problems for the personas that you want to share insights on. Sometimes you'll educate your audience on an issue and other times you'll offer solutions from your experience without sounding promotional. Pay attention when your clients talk about their goals, challenges, and questions. Common themes make for good articles, talks, and whitepapers because you're answering a question the market has. As you share, target keywords and hashtags to increase the discoverability. Track your progress quantitatively and qualitatively to refine.

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3 Interact with your audience

Social media is not a one-way street, where you just broadcast your messages and hope for the best. You need to interact with your audience, and build relationships and trust with them. You can do this by asking questions, soliciting feedback, responding to comments, joining discussions, and acknowledging mentions. You can also use social media to network with other consultants, influencers, and experts in your field, and collaborate with them on projects, events, or campaigns. You can also use social media to generate leads, by offering free consultations, webinars, e-books, or other incentives to your followers, and inviting them to contact you or visit your website.

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Barbara Vokatis, Ph.D.

International Expert & Innovator in Animal-Assisted Education| Professor| Literacy Program Coordinator| Producer & Host of Get Inspired with Dr. Barb| Award-winning Author| Keynote| Parent of neurodivergent teen
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One thing that I found helpful is to stick to 2 platforms, not more, and one of them should be LinkedIn. It is much easier to find the right audience and people who are also consultants and from whom we can learn on LinkedIn. Another idea is to attend conferences that offer mentoring sessions.

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4 Be consistent and authentic

One of the biggest challenges of using social media is maintaining consistency and authenticity. You need to have a clear and coherent brand identity, voice, and message across all your platforms, and align them with your values and vision. You also need to have a regular and realistic posting schedule, and stick to it. You don't want to overwhelm or spam your audience with too much or too frequent content, but you also don't want to disappear or lose momentum. You need to find a balance that works for you and your audience, and adjust it as needed. You also need to be authentic and genuine, and avoid being too salesy, pushy, or fake. You want to show your personality, your passion, and your professionalism, and connect with your audience on a human level.

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5 Monitor and measure your results

Finally, you need to monitor and measure your results, and see how your social media strategy is working for you. You need to track and analyze your metrics, such as reach, engagement, conversions, traffic, etc., and see what is working and what is not. You need to use tools and apps, such as Google Analytics, Hootsuite, Buffer, etc., to help you collect and visualize your data, and make informed decisions. You need to test and experiment with different types of content, platforms, and tactics, and see what resonates with your audience and what drives your goals. You also need to learn from your mistakes, and improve your social media skills and practices over time.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You want to promote your consulting services in Higher Education. How can you use social media?

1

2

3

4

5

6

1 Choose your platforms wisely

2 Create valuable content

3 Interact with your audience

4 Be consistent and authentic

5 Monitor and measure your results

6 Here’s what else to consider

Higher Education

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You want to promote your consulting services in Higher Education. How can you use social media?

1

2

3

4

5

6

1 Choose your platforms wisely

2 Create valuable content

3 Interact with your audience

4 Be consistent and authentic

5 Monitor and measure your results

6 Here’s what else to consider

Higher Education

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