You want to make professional video content for your Thought Leadership. What's the best way to get started?

To create a video in your thought leadership, get started with your understanding your purpose with that assignment. Seek information and confirm your data from reliable sources. Do not copy others work or recycle an outdated information. Ensure you know the video dimension and type that is allowed on the platforms you want to upload your video. Be thoughtful enough to make your video sharable. Measure the engagements and determine the conversion thereafter. Share authentic and valuable insights in the field you are well knowledgeable.

I usually write out my script and practice saying it out loud. I also know that my energy is higher, much soul feels lighter, when I can lean into a personal connection. Sharing a personal nugget connects me to the content and the (future) audience and myself. Grounding first in personal experience gives me the confidence to speak from my own experience. It also gives me the sense of being rooted in myself and my truth. Speaking from this point - confident in my truth - usually fills words in my mouth that just seem to flow and work better than the practice script.

Something I've been incredibly fond of for the year 2024 is this question I tend to ask myself and others on anything and everything: "What's your prerogative?" It's such a straightforward and darting question. But it's because it hits so hard like a stun grenade that it has me taking a step back to think; What's the real message here? What IS the point? Where can the reader find value in this? This gives me a good sense of whether what I create would be constructive for the public consensus or not.

To create a professional video about your thought leadership, I advise you to write your script first. In your script the following questions are very important: - How long does the video take? - What is your purpose, vision and key activities? - Why do you believe you are a thought leader? - How do you demonstrate that? Provide examples - Share some key facts, numbers, and data about your thought leadership - Who is your audience for the video? - What is the key message you want your audience to take? - What is your ideal outcome?

Define your purpose. It's the bedrock of successful video content. Know what you want to achieve, who your audience is, and how you'll measure success. Purpose aligns your strategy with your vision and values. It guides expectations and communicates requirements. With purpose, your videos gain focus, credibility, and impact. Take the time to define your purpose and elevate your video strategy today. PS: Remember, purpose is the compass that steers your content towards success.

Looking to level up your video content? Let's dive in! ?? Find what you need: create, edit, host, share, track, promote. ?? Consider your resources: budget, skills, and preferences. ?? Choose: platforms, agencies, freelancers, or consultants. ?? Assess portfolios and reviews for quality. ?? Compare prices and features for value. ?? Seek niche expertise for tailored videos. ?? Prioritize high-quality providers. ?? Research, analyze, and choose wisely. ?? Unleash captivating visuals! Start researching today! So, go forth and unlock the potential of your video content with tailored services for your brand's success! PS: Choose wisely; make your videos shine!

Research is essential, but take your time thinking about it. Don't fall prey to analysis paralysis. Authenticity is much better than perfection. Just start, then review, assess, and improve.

The best way to create authentic content is to document. Document everything there is to life and your journey towards it. If you disallow yourself the authenticity you ought to bring to your craft, people will smell it when things don't align. To be a thought leader, is to be an honest thinker first. Identify what you know, what you don't know, and how you get to know from there on. It's ok to not know as a thought leader. Everyone starts somewhere. Ultimately, it's all about whether you decide to steel yourself and stay committed to learn or not. Document, Sieve, Repeat.

Craft a winning strategy for your video content success. Choose services tailored to your requirements and define topics, formats, durations, frequencies, and channels. Develop scripts, visuals, and necessary resources. Collaborate with experts to enhance your content and streamline production. By avoiding delays, you'll create compelling videos that truly captivate your audience. Embark on your video content journey now, tapping into its potential to connect, engage, and inspire your viewers. Quick reminder: The cornerstone of seamless video production and impactful content lies in effective planning. Never underestimate its significance!

No one starts with the perfect content, neither video nor text. Get going and try to improve on the way. Ask for feedback from others who do it more professionally and longer.

This is critical; you will not be perfect, far from it! If you are anything like me, you will hate listening to yourself in a recording or seeing yourself. But don't skip the review process; it is the time to reflect and improve.

After creating your video content, it's time to test and iterate. Here's how to do it: ?? Review your videos critically, noting strengths and weaknesses. ?? Seek feedback from trusted sources like colleagues or industry experts. ?? Utilize hired services for video editing, suggestions, and performance reports. ?? Analyze the results carefully, identifying patterns and areas for improvement. ?? Make the necessary adjustments, fine-tuning content, messaging, and visuals. ?? Repeat the process, continuously testing, gathering feedback, and improving. Testing and iterating is a journey of growth. Embrace it, learn from it, and aim for exceptional quality. Push boundaries and watch your video content soar.

A tip for your content: Focus on Fundamentals. Alot of people still want to hear about fundamentals from established thought leaders. Picking up trendy topics is good. But your POV on basics is important to your audience. All the best ??

Be in a community. Bounce of ideas with one another. Understand how and why the trends change, and identify where and what you can intervene with. You can't interject society if you're only living within the thoughts of your own. You have to first hear what they think, why they think this way, and how can you bring value that they'll be receptive to.

You do not have to reinvent the metaphorical wheel, take a few creators you like or look up to, analyze what they have in common and what you like and don't like, then try and apply that to your content, but remain authentic and make it yours. Collaborating with others can also be a great way to learn together.

Collaborate and learn — the key to success today. 1. Embrace partnerships: ?? Seek aligned service providers. ?? Collaborate for greater impact. 2. Unlock knowledge: ?? Learn from others' wisdom. ?? Enhance your expertise. 3. Amplify through collaboration: ?? Connect with influencers and experts. ?? Grow together, expand audiences. 4. Expand your network: ?? Forge new connections. ?? Reach beyond your circle. 5. Fuel growth and credibility: ?? Collaborating boosts credibility. ?? Gain exponential audience growth. Remember: be open, respectful, and receptive. Create a resonating symphony. Success awaits us together.

Collaborating with other thought leaders from: 1. Different industry - thought leaders from different industries bring different perspective and learnings. Ex. Data Scientists from retail vs automobile vs agritech. 2. Different experience - youngsters vs mid level experience vs gen y or gen z. Gen y or z may bring in a perspective of evolution of a technology or industry from the last 2-3 decades vs youngsters can introduce new tools, techniques. 3. Different geography - US vs Europe vs India. It's a great way to learn technological development from first world country vs countries with strict regulations vs developing countries. Learn about their biggest success as well as biggest failures, lots of insights from failed projects :)

Focus on producing Insightful content. High-quality content is not just about the video/audio quality or great editing but content which is unique and provides value. All the best ??