You want to keep your mobile app users coming back. How can you make sure they don't disappear?

An example of this in practice is what we do at Trumsy. We make 2 lists of users. first list is of users who have signed up and completed a transaction the previous day, second list is the list of users who have joined our community but not used the app. We make sure we call 10 of each list every day and ask the first list how their experience was? and what can be changed to make it better. To the second list we share benefits of using our app and we can help them get started.

You must know who are your customer and solve their problems in simple manner. You can’t focus on all the users who are coming into your app, so better to know your customer and improve their journey in the app. Use analytics to understand your customer and focus on them instead of all the users.

1. Relevant and interesting notifications. 2. Full fledged access of all use items in the mobile app itself. 3. Excellent support and help system with minimum response time. 4. Adding customer suggestions with ratings requests. 5. Regular product testing and new feature roll outs.

In my opinion, understanding user behavior is crucial for app retention, as it provides insights into how users interact with the product, such as time spent, frequent actions, and bounce points, enabling continuous refinement and the development of a functional, intuitive product. Here is a list of the most popular tools for determining user analytics: - Google Analytics for Mobile Apps - Mixpanel - Appsee - Localytics - UXCam - FullStory - Contentsquare These tools provide features such as heatmaps, session recordings, and user feedback to monitor and analyze user activity, to improve user experience, and to make data-informed decisions. Ultimately, it leads to increasing customer retention rates and providing a competitive edge.

Yeah thats definitely important. One other important factor is user data protection and privacy policy. I believe now a days we have seen it becoming a challenge.

Optimizing the onBoading is really important for any application to get retention. Basically, onBoarding is the first impression for the user when they open the app for the first time. OnBoarding should contains some important information, Some Descriptive text that should display the application functionality. As I know that using animations in onBoarding process is really useful but it's up to you to use animations.

To ensure sustained user engagement and prevent app attrition, prioritize continuous value delivery, optimize user experience, employ personalization, and maintain effective communication: 1. Continuous Value Delivery: Regularly update the app with new features, content, or enhancements to keep it relevant and valuable. 2. Personalization: Use data analytics to understand user patterns, tailoring content or recommendations to individual preferences. 3. Effective Communication: Utilize push notifications, delivering relevant updates, promotions, or reminders to re-engage users.Foster in-app communication through messages, providing timely information or special offers directly within the app.

Optimizing the onboarding process is critical for a positive user experience and reducing early app abandonment. During onboarding, introduce your app's value proposition, features, and benefits clearly and engagingly. Simplify sign-up, permission granting, and tutorials, making them smooth and straightforward. Techniques like progress indicators, clear instructions, incentives, and feedback requests enhance user engagement and understanding. By optimizing onboarding, you improve user retention and increase the likelihood of users continuing to use your app beyond the initial stage.

Onboarding needs to be easy and not annoying. How many times do you skip over the tutorial because you just want to use the app? Depending on your core users, your app should be simple and intuitive to use - no instruction manual required. Use native layouts and components to help users feel at home. Copy the best practices of other successful apps. Don't try and re-invent everything without having solid data to back it up. This is where user research and recording users trying out your app is really important.

Ensure a seamless onboarding experience by simplifying the registration process and providing clear instructions. Capture user interest with engaging tutorials that highlight key features and benefits. Personalize the onboarding journey to cater to individual preferences, fostering a sense of connection. Promptly address user concerns with responsive support channels to enhance satisfaction. Continuously analyze user feedback to refine and optimize the onboarding process for sustained user engagement.

It’s your app and the one closest to the minute details of the app are you yourself. Yield the value on the app that you yourself would like to experience gauge it then basis your own experience. With the above starts the journey to provide max value and quality to your customers.They don’t need heroic things on app, they need premium experience from simplistic journeys and actions. That is value for a customer when you close the app not only post you intended journey rather also gets guided to explore more. Calculate the value index for your app this way.

The key to keeping users coming back to your mobile app lies in its value and quality. An app must effectively solve a problem, meet a need, or provide entertainment in order to be truly valuable to its users. Furthermore, it is not negotiable for a good user experience, with flawless functionality, corruption, or bugs. Using such techniques as the introduction of appropriate features, improved app performance, faster processing, and regular testing can significantly increase the value and quality of the app delivering consistently on these segments, not only meeting the user’s expectations but increasing their trust and satisfaction to encourage loyalty is also important in how they encourage usage usually in the present.

Der Schlüssel zum Erfolg: 1. Tiefgreifendes Nutzerverst?ndnis: Versetze dich in die Schuhe deiner Nutzer. Erkunde die Bedürfnisse, Wünsche und Probleme. 2. Kreative Innovation: Verzichte auf 08/15-L?sungen. Denke quer, wage Neues und setze auf frische Ideen. 3. Agilit?t und Schnelligkeit: Sei flexibel, passe dich schnell an neue Trends und Nutzeranforderungen an und bringe deine Ideen zügig auf den Markt. 4. Kompromisslose Qualit?t: Qualit?t ist kein nice-to-have, sondern ein Muss. Biete ein intuitives Design, fehlerfreie Performance und h?chste Usability. 5. Kontinuierliche Weiterentwicklung: Ruhe dich nicht auf deinen Lorbeeren aus. Bleibe am Puls der Zeit, sammle aktiv Feedback und nutze es, um deine App kontinuierlich zu verbessern.

Few ways to retain your existing users, - Keep sending them push notifications, emails, in-app messages for informing them about new campaigns/offers. - Provide them a personalised experience. - Implement in-app review in your application and keep accepting user feedback, if there is anything that needs fixing or immediate addressing, take care of it. - Launch new campaigns using A/B testing and rollout to entire audience only if its being well-accepted. - Introduce a loyalty program, this would help in making sure the users keep coming back as well as would benefit the users also.

Yes, you should respond to every single review on the App Store - it will help you look more engaged and responsive to what users are asking for. This can be done with your customer service team and really helps to separate your app in your industry. Thank the users for giving you feedback to improve. It is a gift and will help make your user experience better as you iterate.

Keep sending notifications might have ups and downs. Instead of sending many irrelevant notifications, these should be planned and sent based on the audience and preferences. Of course, awarding users with limited packages, and offers, might attract them more, and might lead to more active users over time.

Push notifications are one of the selling points for mobile applications. When done well, they are a godsend for bringing customers back. When done poorly, they are a nuisance that can cause users to uninstall your application. Try personalizing notifications based on the user's previous interactions (Etsy, Amazon are good examples of this). Don't send too many notifications or notifications with little value to the user ("We miss you! It's been 8 days since you opened our app!" -- and now it will be at least 9). Another really helpful medium to bring user's back to your application is through notification badges (the little icon you probably have over your mail client icon). These can indicate to users that there's new items for them.

When users use the services of the app, try to give a nice experience to users in such a way that users will prefer the same application for further use. For e.g. a food delivery app like Zomato or Swiggy gives users cashback or offers on order. Fintech like Paytm, CRED gives vouchers on payment, etc. This gives a nice experience to users and users who remember such things and get attracted to the app. Also, sending personalized and engaging push notifications plays an important role for reminding users to use your app.

Talking about referral program try to avoid over rewarding your current customers base. (referral fraud) Once it is cheaper to order or book using referral promocode / new account, you will see worse retention and cohort reactivation. Still it is a great tool and value for new users, especially one coming from a friend advice/brand advocate.

yeah , for that we can use gamification and rewarding, reminding users that app is still installed on your phone , make them mini games or coin reward and they should earn it

I feel while developing an application following points we need to take care of 1.We should think it as per end user perspective. 2.How can we provide user an easy to handle application with a good UI which makes user to use application more often. 3.Avoiding unnecessary lengthy flow by providing multiple screens, click events of buttons. 4.Quick access and short flow is what user expects nowadays. 5. Responsiveness 6. Proper messages,warnings and errors. 7. Keep application updated with the latest technologies, features etc. etc.

Regularly analyze your app's retention metrics to understand user behavior over time. Identify key drop-off points and address them to improve the user experience. Track user engagement, such as session frequency and duration, to gauge app stickiness. Utilize cohort analysis to segment users and tailor strategies for different user groups. Continuously iterate based on insights gained to enhance overall user retention.

Analyzing retention metrics is in fact one of the most important ways to ensure user loyalty to your mobile app. By carefully considering user retention and understanding their interactions with your app, you gain valuable insight into what works and what doesn't. Tools that track retention rate, churn rate, session length, frequency of use, novelty, and lifetime value are helpful in this analysis. These metrics not only pinpoint your app's strengths and areas for improvement but also guide you in making data-driven decisions to improve the user experience. Optimizing your app based on retention analysis can lead to more user satisfaction, loyalty, and ultimately a more successful mobile application.

In my experience, you want to spend in person one-on-one time with your core users. Ask them questions and listen. They will often help you see things you missed by building and designing your apps. Now, it is "qualitative" and needs to be taken with some cation. But you can use the qualitative insights to build your quantitative survey and find things to look for in the actual app data. Hope this helps you.

Do listen to your users, even if it’s only 1 user requesting something, try to incorporate that change, because that will make him go forward & tell others about you

To ensure mobile app user retention: 1. Personalized Experiences: Tailor app experiences based on user preferences and behavior. 2. Regular Updates: Provide timely updates with new features or content to maintain interest. 3. Push Notifications: Use targeted push notifications to re-engage users with relevant information. 4. In-App Messaging: Implement in-app messaging to communicate directly and guide users. 5. Feedback Channels: Establish feedback channels to address concerns and improve user satisfaction. 6. Loyalty Programs: Introduce loyalty programs or rewards to incentivize continuous engagement. 7. Performance Optimization: Optimize app performance to ensure a seamless and enjoyable user experience.

In our VR World there are unnaturally lucky hackers / Players who can do anything in any quality, and they still are popular. Hard work is not enough. They will beat you any time. Other companies research and hunt down such Players, make them face of the company, give them some little shares. This is realistic advice to succeed in this VR World. Hard work is not enough. You need some hacking too.