You want to improve your e-commerce store's performance. How can you track your analytics more effectively?

?? Essential Ecommerce KPIs for Success ??? In Ecommerce, monitoring the right KPIs is crucial. Here are the top 3 you can't miss: 1?? Add to Cart Rate & Conversion Rate (CR) ??: Measures the percentage of visitors who add to cart and buy. It reflects how well your site turns traffic into sales. Increase your conversion rate by keeping the user engaged with product videos or 3D/AR objects. 2?? Average Order Value (AOV) ??: Indicates the average spend per order. Increase it through upselling, cross-selling, and personalized recommendations to amplify revenue. 3?? Customer Lifetime Value (CLV) ??: Predicts the total profit from a customer over time. Improve it with loyalty programs and targeted marketing to boost long-term profitability.

Two types of KPIs tracked 1. Proactive 2. Reactive Reactive KPIs can only be decided once you have a specific business problem to solve. Proactive KPIs for store front - 1. Traffic source tracking - to understand where are customers coming from on website. Apps, Websites, Search engines, social media adds. 2. Funnel tracking: Once customer lands on website what does he do. PLP views, PDP views, Add to cart, checkout, MOP, time spent on every step. 3. Customer profile- Age,Gender,Location,Device etc. to understand who is shopping with you. 4. SCM KPIs- Time to accept order, pick,pack,ship, % of these operations done within SLA, % of returns . Everything on order & pin-code level. All above data needs to have slices & dices for Cust/order

Best KPIs for E-commerce Store Success Title: 5 Essential KPIs for E-commerce Store Success 1. **Conversion Rate:** Measure visitor-to-customer conversion to gauge website effectiveness. 2. **Average Order Value (AOV):** Track average spending per transaction. Implement upselling and cross-selling strategies to increase revenue per order. 3. **Customer Lifetime Value (CLV):** Focus on retention and loyalty programs to boost long-term profitability. 4. **Cart Abandonment Rate:** Monitor how many customers leave without completing purchases. 5. **Website Traffic and Engagement Metrics:** Analyze traffic sources, page views, bounce rates, and time on site.

To enhance your e-commerce store's performance, if you're using Magento (Adobe Commerce), leverage its tools for effective analytics tracking: Adobe Analytics: Gain deep insights into customer behavior, preferences, and purchase patterns. Magento Business Intelligence: Utilize advanced reporting and analytics for a comprehensive overview of your store's performance. Customer Segmentation: Leverage Adobe Commerce tools to segment customers based on behavior, enabling targeted marketing. By integrating these tools, if you are an e-commerce business hosted on Magento/Adobe Commerce, you'll track analytics more effectively, enabling data-driven decisions for improved performance.

To identify the right KPIs to obsess about, leaders need to break uncontrollable output metrics (e.g. revenue) into controllable inputs. With the right KPIs, e-commerce leaders can then quickly identify what controllable input of the business is driving a trend in a key output metric. The mechanism works so well that we have adopted it in our client work with dozens of consumer brands selling online. In turn, we've saved hundreds of hours for our operations teams. To understand what is driving the output metric, we look at the measurable inputs to pinpoint with near certainty where there are leaks to plug or opportunities to double down on.

If you have global or European presence you will have to comply with GDPR regulations, making many of the analytics tools in the examples not the be an option. Consider looking at Piwik Pro for your web analytics. Furthermore it’s essential to combine the data of all the channels, offline, online and clickstream data, because all of this will influence each other.

When selecting analytics tools for your e-commerce, popular options like Google Analytics 4, Shopify Analytics, WooCommerce Analytics, and BigCommerce Analytics are available. Choose based on your platform and needs. Consider supplementary tools like ???????????????? and ?????????????? for a comprehensive understanding of your e-commerce performance. For instance, Hotjar can reveal visitor interactions, and Mailchimp aids in tracking email campaigns. In my perspective, a tailored combination of these tools is vital for gaining nuanced insights and crafting a holistic strategy to elevate your e-commerce endeavors.

Marketing analytics is vital at all stages of business growth. Every major marketing platform offers analytics which businesses should actively leverage Start with basic tools like Google Analytics for website analysis and Clarity for heat maps and session recordings. As the business grows, incorporate advanced tools like Covert and VWO for detailed user behavior tracking and experimentation. In later stages, focus on server-side tagging, campaign attribution tools like Hyros, and Customer Data Platforms (CDPs) like Rudderstack. Consider creating custom dashboards in platforms like Looker Studio. Eventually, employ advanced machine learning for comprehensive analysis of data from marketing, web analytics, and CRM for deeper insights.

- use tools like Adobe DTM , google Analytics etc on critical web pages in your app - collect click stream metrics - also note privacy matters - get end user consent when you collect metrics - analyse click stream metrics - take actionable next steps based on data.

Focus on trend analysis, take out seasonality, and gain a sense of organic demand patterns of your customers. Then figure the levers which move the needle and isolate them through trial and error.

Enhance analytics tracking by segmenting your data based on criteria like ?????????????? ????????????, ????????????, ????????????????, ????????????????, ???? ???????????????? ??????????????. This reveals insights into how various visitor groups interact with your e-commerce store and what influences their buying choices. For instance, discovering lower conversion rates on mobile or higher order values from specific countries. Segmentation uncovers patterns and opportunities for improvement. ???? This tailored approach to data analysis is crucial for refining strategies and customizing the customer experience, leading to more effective and informed decision-making in the e-commerce realm.

Segmenting the data for deeper insights is much considering Traffic source, device, location, behavior, and customer profile. Get an understanding of the group interactions and purchase drivers for example mobile conversions vs. desktop, high-value country segments. If you can Identify patterns, trends, and improvement opportunities it would be great. Try to optimize for specific groups and boost your e-commerce.

Segment your audience based on various criteria such as demographics, geography, or behavior. Analyzing segmented data can reveal specific patterns and preferences, allowing you to tailor your marketing efforts and user experience.

Durch das Unterteilen der Daten in spezifische Gruppen k?nnen Unternehmen ihre Zielm?rkte besser verstehen und ansprechen. Diese Gruppen k?nnen basierend auf verschiedenen Kriterien, wie demografische Merkmale, Kaufverhalten oder Interaktionshistorie, gebildet werden. Die Segmentierung erm?glicht personalisierte Marketingstrategien, die zu h?heren Konversionsraten führen. Beispielsweise k?nnen personalisierte E-Mails, die auf dem Kaufverhalten basieren, eine h?here Antwortquote haben als generische Nachrichten. Ebenso kann die Analyse von Kundenfeedback in verschiedenen Segmenten helfen, Produkte oder Dienstleistungen zu verbessern. Sie erm?glicht es, zielgerichteter zu agieren und ihre Angebote auf ihre Kunden besser zuzuschneiden.

Once again, let's talk about tracking mobile visitors ??. The number of mentioned platforms is increasing rapidly. Up to 80% of your store visitors typically use their mobile devices for browsing. Tracking these metrics will help you understand how well your content is optimized and why customers may leave your shop without making a purchase.

Try optimizing your website by 1. Laying a solid foundation of speed, CRO, design, and ease of use. 2. A/B test ONE THING AT THE TIME Repeat No’2 to achieve your goals (And don’t forget about relevant traffic??)

Testing is absolutely critical. Since September of last year when Google Optimize was sunset, we have tried many other platforms. We have gone through several that simply lacked the features we needed or the pricing was just too aggressive. Earlier this year we landed on Intelligems and have been very pleased.

Improve analytics tracking by ?????????????? & ???????????????????? your website using tools like Optimizely. Conduct experiments like A/B testing to compare different versions of elements and identify what performs best. For instance, testing various product descriptions or CTAs can enhance sales and conversions. Continual testing and optimization are pivotal for staying ahead in the competitive e-commerce landscape, ensuring a user-friendly experience and maximizing business performance.

Your data isn’t clean if your website isn’t optimized. You can’t A/B test something if the other variables are going to impact the result. Eg if your site loads slowly, it is going to negatively impact how someone views it when it finally loads. Make sure you get your foundation clean and clear before you start testing things like font color and button copy. Does it load fast? Is your navigation clear? Is your value prop to the market clear? Start there

Yes, this is incredibly important. Whether it's server side testing or client side testing, it's vital to have a decision making process that involves a/b testing. Instead of using gut-feeling to make decision, let the users tell you what they like more or what produces more revenue. If you think that testing is a waste of time, have a look at successful businesses, they all do a/b testing in different degrees. Excellence examples are: Google, Amazon, Booking.com, Netflix, Microsoft etc...

Big ecom hack: Make a zapier integration ($10/mo) and send an automation for X% below standard performance and it sends a slack or email to you, immediately check it. This just helps me make decisions faster than staring at performance dashboards all day. Highly recommend!

Regularly monitor key metrics using analytics tools, set up automated reports to receive timely updates, and analyze the results to identify trends and areas for improvement. Create comprehensive reports that highlight actionable insights, enabling informed decision-making and ongoing refinement of strategies to enhance your e-commerce store's overall performance.

Complete your analytics strategy by monitoring and reporting results using tools like Google Data Studio or Tableau. Create interactive dashboards to visualize key metrics and share insights with your team. Setting up alerts for significant changes ensures timely awareness. Consistent monitoring is essential for adapting strategies in the dynamic e-commerce landscape, fostering informed decision-making and maintaining a responsive approach to business challenges.

For an ecommerce store use the intra-site funnel to measure performance. Test to improve the metrics for specific segments. This is a far better approach then just trying to improve global conversion rate.

Looker Studio makes keeping an eye on data and reporting super easy. It shows you important info in real-time and lets you create simple dashboards. Teams can work together, reports get made automatically, and exploring data is a breeze. Looker Studio fits right in with your other tools, making it simple to understand how your business is doing.

When it comes to tracking ecommerce analytics, there are important metrics you should keep an eye on. First, the conversion rate shows how many visitors make a purchase. Second, the average order value tells you how much customers spend on average. Third, the customer acquisition cost helps you evaluate the effectiveness of your marketing campaigns. Fourth, the churn rate measures customer retention. Fifth, the cart abandonment rate shows how many visitors leave without completing a purchase. Lastly, the return on investment compares revenue to costs. Tracking and analyzing these metrics can optimize your ecommerce strategy.

Temu!!!! It’s not just Amazon and SHEIN that are shaking in their boots. The Temu category listings are massive, they have deep pockets and are one of Google’s biggest customers. When asked, Google said they had no plans to curb their activity. Get your data segmented so you can see which areas you’ve got crossover with Temu. Retailers used to complain about being undercut by Amazon by a couple of quid, Temus direct relationship with manufacturers slashes prices to the floor. They now have over 60% of Sheins market and they have 150m users in the US. The UK is next so watch your back. Products like our PMax structure builder and product optimiser can help you keep the beast from the east at the other side of the door.

In my opinion, the performance of e-commerce store (both in terms of sales and marketing) depends mainly on how effective the sales and marketing strategy is! The marketing campaigns play a vital role in engaging the customers on the portal thereby resulting in an incremental sales. The effective social media campaigns also can lead to brand awareness, customer engagement, new customer acquisition and improved sales. In market place and P2P models, the performance also depends on how competitive you pricing is!

Ecommerce metrics mentioned below will help you identify how well you’re performing those activities and highlight those areas in which you can fine-tune your strategies and tactics to improve your store’s performance and bottom line. Impressions. Reach. Engagement. Email click-through-rate. Cost per acquisition (CPA). Organic acquisition traffic. Social media engagement. Abandonment. Average order value (AOV). Customer lifetime value (CLV). Repeat customer rate. Refund and return rate.

Performance is a very broad term, however this is purely focused on business side of things. There should be a whole new section that talks about the performance of your infrastructure, the performance of your customizations and their impact on your ecommerce site, the performance of your integrations, and performance of business systems that kick in after you got the order. I feel like the title of this has to change or the educational material needs to be substantially adjusted to include the other missing pieces ??