You want to improve your content. What data-driven tools can help you?

The best way to analyse your data is to first export data from inbuilt tools of the platform, upload the data on GPT-4 and then prompt GPT-4 to get insights as per your need.

In addition to analyzing your own data, utilize data analysis tools to benchmark against competitors and identify gaps and opportunities in the market.

Google Analytics: Provides in-depth website analytics, including user behavior, demographics, and traffic sources. Adobe Analytics: Offers advanced analytics and insights for web and mobile app data.

Google Optimize has sunsetted. VWO and Optimizely for a/b testing. Google Analytics is a must. Re: SEO, Ahrehs and SEMRush. If we are talking about social content, the platform insights or publishers tools reporting from Hootsuite, Falcon.io, and Sprout Social. If audio, maybe YouTube or Spotify podcasters platform insights. If email, the specific email platform insights. Bit ly if using shortened links across multiple platforms. The way I kind of go about is like a data journey -- looking at platform specific for more vanity or branding metrics. Next, Google Analytics for traffic of conversions. If you have a dedicated LP provider like Unbounce, CRO evaluation there. If B2B, Salesforce to tie in the opportunity and sales data.

Knowing your audience is arguably one of the most important goals of a content improvement strategy. Depending on the platform you are focusing on, the platform-dependent analytics tool can help you make sense of customer data for better content generation, i.e. content that speaks to your audience and grabs their attention.

Ensure that your content is accessible to all. Use data testing tools to assess the accessibility of your content like different formats, alt text for images, closed captions for videos, and other accessibility features.

I think the best way to use these tools is to create a Notion Template where you can clearly test and understand what is working and what is not working for you in the long term

Utilizing tools like Google Optimize and YouTube Studio for optimization during the creative process is a great way to establish baseline content because they enable a way to systematically experiment with various elements—from headlines to content formats—ensuring content not only meets specific goals like engagement and conversions but also resonates with our audience's evolving preferences. But, it's crucial to balance data-driven decisions with creative intuition, maintaining your brand's unique voice amidst the quest for optimization. In essence, they're instrumental in refining our content strategy, ensuring it's not just effective, but also authentic and audience-aligned.

Keep your content up-to-date and cater to a global audience. Consider using data refinement tools to optimize content for multiple languages.

The best data refinement tool is ChatGPT. You can ask it to proof read, but to fact-check your content, you need to do it yourself. Hemingway is a good tool to understand how you can make your content easier for the audience to understand.

Zapier: Automates workflows by connecting different apps and platforms to streamline data integration. Integromat: Similar to Zapier, allows for the creation of automated workflows between various applications.

Zapier is the best tool for this, since it is easy to understand and also has its own GPT, so people can use the GPT to learn how to use Zapier for their use case.

YouTube is the best place to learn it since YouTube has huge number of tutorials on this for content creators and how they can use their analytics effectively