You want to improve your content strategy skills. What are the best online courses to take?

1 Content Strategy Essentials

This course from Skillshare is designed for beginners who want to learn the basics of content strategy and how to apply it to their own projects. You'll learn how to define your content goals, audit your existing content, create a content plan, and measure your results. You'll also get tips and tools to help you research your audience, craft your brand voice, and optimize your content for search engines and social media. The course is taught by Sonia Simone, a co-founder and chief content officer of Copyblogger, one of the most influential content marketing platforms in the world.

2 Content Strategy for Professionals

This course from Coursera is aimed at professionals who want to improve their content strategy skills and learn how to create content that drives action and engagement. You'll learn how to analyze your content ecosystem, design a content strategy framework, implement a content production process, and evaluate your content performance. You'll also get insights and case studies from leading content strategists and experts from various industries and sectors. The course is offered by Northwestern University and is part of a specialization in content strategy.

3 Content Marketing Strategy

This course from Udemy is focused on content marketing strategy, which is the use of content to attract, educate, and convert your target audience into customers. You'll learn how to create a content marketing strategy that aligns with your business goals, how to research and understand your audience's needs and preferences, how to create and distribute content that resonates with them, and how to measure and optimize your content marketing results. The course is taught by Daniel Daines-Hutt, a content marketing consultant and founder of AmpMyContent, a platform that helps content marketers increase their traffic and conversions.

4 Content Design

This course from FutureLearn is about content design, which is the practice of creating user-centered content that is clear, concise, and relevant. You'll learn how to use data and evidence to inform your content decisions, how to write and structure content that meets user needs and expectations, how to test and iterate your content based on feedback, and how to collaborate with other content designers and stakeholders. The course is led by Sarah Richards, a former head of content design for the UK government and the author of the book Content Design.

5 Content Strategy for UX Designers

This course from Interaction Design Foundation is for UX designers who want to learn how to incorporate content strategy into their design process and create better user experiences with content. You'll learn how to define your content goals and requirements, how to map out your user journeys and content flows, how to create and manage your content inventory and audit, how to prototype and test your content solutions, and how to document and communicate your content strategy. The course is instructed by Patrick Fagan, a content strategist and UX writer with over 15 years of experience in the digital industry.

6 Here’s what else to consider

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