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You want to improve your communication skills in technological innovation. What's the best way to start?

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Communication skills are essential for any professional, but especially for those who work in technological innovation. Technological innovation involves creating, developing, and implementing new or improved solutions to solve problems, meet needs, or enhance performance. To succeed in this field, you need to communicate effectively with different audiences, such as customers, colleagues, managers, investors, and the public. But how can you improve your communication skills in technological innovation? Here are some tips to help you get started.

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1 Know your purpose

Before you communicate anything, you need to know what your purpose is. What are you trying to achieve? What message do you want to convey? What action do you want your audience to take? Knowing your purpose will help you choose the right tone, style, format, and channel for your communication. For example, if your purpose is to persuade potential customers to buy your innovative product, you might use a catchy slogan, a compelling story, a clear value proposition, and a call to action.

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Dr. Felix Sühlmann-Faul

?? Experte für nachhaltige digitale Transformation ?? Speaker und Berater ?? Erfinder des PRIVA SCORE: privascore.org ?? Neues Buch: "Der goldene K?fig des Digitalkapitalismus"
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Suche nach Leuten, die das Thema so transportieren, wie Du es auch tun m?chtest. Analysiere: Was sind ihre Herangehensweisen, welche Sprache und rhetorischen Mittel setzen sie ein? Wie sieht es mit K?rpersprache aus? Lerne daraus, aber wende es auf Deine eigene Pers?nlichkeit an. Eine pure Imitation wirkt unauthentisch.

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2 Know your audience

Another key factor in effective communication is knowing your audience. Who are you communicating with? What are their needs, interests, expectations, and preferences? How much do they know about your topic? How will they benefit from your innovation? Knowing your audience will help you tailor your communication to suit their level of understanding, curiosity, and motivation. For example, if your audience is a group of technical experts, you might use more jargon, data, and details than if your audience is a group of laypeople.

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Jean-Georges Perrin

Architect @ Expedia | Technologist & Innovator | Author | Co-founder AIDA User Group | Lifetime IBM Champion | Chair Bitol | Opinions are mine
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Your audience is key, but beyond your audience, learn their problems, vocabulary, and goals. If you do not understand those, you will miss your point.

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Katharina Brassat, Dr. rer. nat.

All about innovation | Patent Attorney | European Trademark and Design Attorney | IP Professional | Nanotech Scientist | Physicist and Chemist | Views are my own
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To improve communication skills in technological innovation, start by understanding your audience's backgrounds and needs. Learn to translate technical concepts into accessible language for scientists, legal professionals, and business executives. Develop emotional intelligence to adapt your communication style and foster collaboration. Encourage dialogue and diverse perspectives to drive innovation. Stay updated on industry trends and continuously refine your skills through learning opportunities.

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3 Know your medium

The medium is the way you deliver your communication, such as email, phone, video, presentation, report, or website. Each medium has its own advantages and disadvantages, depending on your purpose and audience. You need to know how to use each medium effectively and appropriately. For example, if you want to demonstrate how your innovation works, you might use a video or a live demonstration rather than a written description. If you want to provide feedback to your team, you might use a phone call or a meeting rather than an email.

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4 Know your style

Your style is the way you express yourself in your communication, such as formal or informal, direct or indirect, concise or elaborate, friendly or professional. Your style should match your purpose, audience, and medium. You need to know how to adapt your style to different situations and contexts. For example, if you are writing a grant proposal for your innovation project, you might use a formal, direct, and concise style. If you are chatting with a colleague about your innovation idea, you might use an informal, indirect, and elaborate style.

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Iago Melo

Global Partner Alliance | Senior Business Development | Music Business Executive | Executive Business Account | Partner Business | Innovation Technology ERP, SaaS & Cloud
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One thing I find useful is to use online communication tools such as teleconferences and information sharing platforms to facilitate communication among team members, especially in research and development projects that involve various institutions, and to use visual resources such as graphics, images, and videos to make your communication more attractive and effective.

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5 Know your feedback

Feedback is the response you get from your communication, such as questions, comments, reactions, or actions. Feedback is valuable because it helps you measure the effectiveness of your communication and improve it for the future. You need to know how to solicit, receive, and use feedback constructively. For example, if you are presenting your innovation to a potential investor, you might ask for feedback on your pitch, listen to their concerns or suggestions, and thank them for their input.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Katharina Brassat, Dr. rer. nat.

All about innovation | Patent Attorney | European Trademark and Design Attorney | IP Professional | Nanotech Scientist | Physicist and Chemist | Views are my own
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I like to describe the IP profession as being full of translation work: between the language of tech people like scientists and engineers, the language of law and legal frameworks and the language of business and management. For effective communication high emotional intelligence is needed as the style of language needs to be adjusted for each audience. And as a side effect, this enables different perspectives on an issue allowing for even more innovation.

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You want to improve your communication skills in technological innovation. What's the best way to start?

1

2

3

4

5

6

1 Know your purpose

2 Know your audience

3 Know your medium

4 Know your style

5 Know your feedback

6 Here’s what else to consider

Technological Innovation

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You want to improve your communication skills in technological innovation. What's the best way to start?

1

2

3

4

5

6

1 Know your purpose

2 Know your audience

3 Know your medium

4 Know your style

5 Know your feedback

6 Here’s what else to consider

Technological Innovation

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