You want to grow your small business. How can you make email marketing work for you?

Email marketing consistently works ONLY when it’s authentic and designed with pure intention. If you’re building a click funnel or lead magnet system, those are set up to “get someone to buy.” Think about that for a second. “To GET someone to buy.” Is that who you want to be as a founder? The reason I serve conscious entrepreneurs is because they want to do business in more authentic ways. What if you had a VALUE TOOL that served your buyer before they bought? What if your email campaigns NURTURED potential buyers with valuable advice so they thought of you first when THEY were ready to buy? That’s the power of truly authentic email marketing systems. It feels better to you, your leads and, best of all… IT WORKS.

Email marketing can be a powerful tool for businesses looking to grow & engage their customer base. By following these steps you can create an effective email strategy that helps grow your small business & foster lasting relationships with your customers. 1. Build a Quality Email List 2. Segment Your Audience 3. Craft Compelling Content 4. Design Mobile-Friendly Emails 5. Automate Your Email Campaigns 6. Analyze & Optimize 7. Stay Compliant with Regulations 8. Be Consistent but Not Overwhelming 9. Engage with Your Audience 10. Integrate with Other Marketing Efforts & Cross-promote The key to successful email mkting is to be respectful provide value & continuously look to improve your campaigns based on performance data & customer feedback.

We are making this much harder than it needs to be. The beauty of living in a time where we have so much software available is that going with any of the main players is a good enough option to start. I see way too many small business owners get lost in analysis paralysis trying to decide which email platform will help them segment and optimize and automate the best. And what happens? They get overwhelmed and give up. Pick one. Start. Don’t worry about the big scale strategies of segmentation and optimization and automation. Focus on what you need to do as a small scale business: build authentic connection and decide how’ll you’ll use emails to provide value to your audience (special promos, insider tips, behind the scenes info etc).

As Stephen Underwood, the Global Peacemaker, I believe in aligning business growth with spiritual intelligence. To effectively use email marketing, infuse your communications with authenticity and a genuine desire to serve. Tailor your messages to resonate deeply with your audience's values and aspirations, creating a connection that transcends mere transactions and fosters a community grounded in shared principles and mutual growth.

Send out a monthly newsletter with valuable information so that you be known as the source of information. Be careful not to send too often as people will then get annoyed. Once known as an exert in the field, prospective clients will contact the business

1. Gather data and meticulously organise it from every source 2. Follow the best practices to obtain permissions for communication 3. Offer valuable content in each mailer campaign that can provide an action item to the receiver

Ask everywhere - when you're at a charity event, on your shopping bags, as a pop-up on your website. Valuable information for their email still works but the more fields you add, the more you are turning away the casual visitor. Get the email first- ideally double opt-in so they are verified if you're giving a discount of some type. Make a QR code out of your signup so it is easy to join on a smartphone. You can also convert your mailing list to an email list with a targeted mailing that gives them something for replying or bringing in the card. Never stop getting emails.

The myth that just won't die. Offer a lead magnet in return for someones email address. Worked in the Jurassic age. Today focus on economics. Much better to offer a product (info or real), so you can build a list of customers/buyers. That way you get paid to build your list & the quality of your list is significantly better.??

Creating a strong email list is essential for any kind of business. Quality is equally as important as quantity. Make sure the content you provide to your audience is valuable and necessary. Customization greatly contributes to maintaining your subscribers' attention. Also, to?maintain a respectful and cordial relationship with your audience, permission-based marketing should always come first.

“Build a list” sounds so impersonal. It is not a win to have a large list when your hard fought marketing content and material ends in a spam folder or on the “I’m not reading that list” for someone. Quantity should never replace quality. I would much rather have a list of likely customers. Who are you marketing to? What do they care about? Would you open your message and make a purchase? That’s a great place to start.

Segmenting audience will help you to send a customised message to your audience which is personalised for them. Each audience segment can be categorised further based on demographic and geographic elements to ensure the right message is delivered to them.

Email marketing is significantly improved by segmentation. It enables you to modify your message to specific audience segments, increasing its relevance and targeting. This greatly increases the likelihood of conversion while also improving the user experience. It's promoted by using dynamic content, which makes sure that your communications speak to the distinct qualities of each part.

Research the targeted groups or companies and contact individual executives of each company target requesting response to the inquiry you sent to their coworker

Work Works! If you don't take the time to segment your email list, you'll eventually have no list (or at least lose out on all the advantages of email). When you segment you have more relevant conversations with your subscribers. Relevance drives open rates (when useful) and that lands you in the inbox vs. spam. Take the time to segment based on the current customer journey, previous buyer/prospect behaviors and anything relevant to your business. Segmentation maximizes success with email marketing! Don't ignore it.

Advertising is all about relevancy. The more relevant an ad is to the person viewing it, the more likely they are to buy. Segmentation makes that possible. That also loops back to my first point. You need a platform like Klaviyo that can capture multiple data points about a customer. You can then use those data points to segment customers out based on a wide variety of interest and tailor specific ads to those lists. Segmentation is a powerful tool that is often underutilized but can really drive up sales when implemented properly.

Write as if you’re writing to one. Keep that person in mind as you share value that inspires, or that is intriguing. Let others learn from you. And pay attention to the subject line.

Email marketing only works when your emails are interesting and your emails are only interesting when you're interested in what grabs your audiences attention. Be ferocious in knowing what, who and why someone has your avatars attention. Don't worry about the length or how fancy the email looks. Fancy doesn't drive engagement...GOOD CONTENT DRIVES ENGAGEMENT! Worry about making it relevant, consistent and easy to read. When done well, a compelling email should drive a reply, a forward and/or further opens. Remember to watch your analytics for open/clicks and optimize to improve that with each email you send!

Share your own stories so your readers can get to know you and build that all important know-like-trust factor. We all love stories... get good at storytelling and people will keep opening and reading your emails.

A/B testing is your friend. You won't know unless you test. And testing is just another method of gathering data. You can have multiple emails being sent out for a particular audience and these platforms will prioritize the ones that perform the best. Sometimes, emails you don't think will perform well end up being your best selling emails. And the more time goes on, the more data you collect and the further down you can refine. Remember, its a marathon, not a sprint.

What doesn't get measure doesn't grow! This goes with anything in live and definitely anything in business. Always look at your open rates and don't be afraid to unsubscribe those that aren't engaging with your emails. In-fact... Learn to LOVE UNSUBSCRIBES!!! Unsubscribes need to be measured when your percentage is climbing, but unsubscribes are normal and keep your email deliverability healthy. Test your headlines and always optimize for improvements!

For effective email marketing: 1. Build a quality list of interested contacts. 2. Segment for targeted content. 3. Craft engaging subject lines. 4. Provide valuable content and promotions. 5. Use professional, visually appealing design. 6. Personalize messages and CTAs. 7. Test and analyze for optimization. 8. Ensure compliance with regulations. 9. Respect recipients’ boundaries. 10. Ask for your clients feedback to see if they are enjoying the emails.

Emails is the one time you have someone's undivided attention. On social media and video sites, there are tons of other things happening on the page that try to grab their attention. As soon as your video ends, there are recommendations by videos from competitors. There is a sidebar with tons of distraction information. They can flick one finger and move on to the next person. But with email. You have their undivided attention. They are either reading your email or not. Even better you get multiple touches. You don't have to wait for them to visit your page or website, you can send an email every day. Multiple touches are a critical component of the sales cycle.

These steps are helpful however what's more important is growing a list of the right prospects who may be interested in your product or service. Creating a valuable lead magnet that solves a quick problem is a great thing to offer in exchange for an email.

I'm not a marketing expert, I'm just speaking from experience. I've engaged lots of marketing professionals over the years and sent out over 100k emails marketing our services. I can only recall 1 client that resulted, and they didn't last long. In my humble opinion it really depends on what it is your marketing. For professional services like ours, email is ideal for sending compelling, valuable information that prospects actually want to read. I have no expectations that someone is going to respond to an email and buy. One more thing, the lure of email being cheap should be a non-starter. If you can't spend time to provide consistently good content, you're wasting your efforts, and that ain't cheap.

Lo más importante es generar la lista de correos y la plataforma desde donde se enviarán los correos automatizados. En mi experiencia con mi empresa editorial, la mejor opción es MailRelay, ?y es gratuita!, pero también ocuparás un correo que se vea profesional, no genérico, para eso está la opción de Zoho Mail, también gratuita, para tener tus correos con tu dominio web, por ejemplo: [[email protected]], así mostrarás más seriedad en tu negocio, y bueno, lo de la lista es tu primer trabajo, puedes sacarla de tus clientes o hacer promociones y dinámicas en redes sociales recabando correos, en nuestro caso, también agregamos participantes de nuestros concursos, pero tú sabrás mejor ese punto para tu caso. Bueno, suerte con todo y éxito.

People think of email marketing as mass mailing or SPAM but there are other strategies. This year I'm encouraging my clients to look at their contacts as individuals and make an effort to reach out individually. This can be labor intensive but can be done in chunks over time. I sent individual personalized messages to about 300 of my contacts here at LinkedIn over a one week period to contacts with whom I have had little or no personal correspondence with in the past few years. This effort resulted in about 15 face-to-face, phone, or Zoom meetings. Before you start spamming the universe for new contacts look at the ones you have already made and use email or LinkedIn messaging to make a sincere effort to connect with them.