You want to grow your podcast audience. How can you get the attention of podcasting influencers?

The problem with this idea of "influencers" is that it does not deliver the desired outcome of growing your show. The only way to grow a podcast is if YOU the host bring on the exact perfect guest that will speak to your listeners and it be so good and so valuable that they are compelled to share it with who they know. That rarely happens with people who are "influencers." It's the pure conversations with people who are often unknown that do the best. If you look at any of the biggest podcasters, the top episodes of their shows are NOT the ones with famous people; they're the ones with people you've never heard of. Don't fall for the trap of thinking that big influences will grow your show. It's only you who can grow it!

Identifying the right influencers in the podcasting niche requires thorough research. Look for influencers whose content aligns with your podcast's themes and target audience. Utilize tools like social media analytics platforms to identify influencers with a significant following and engagement rates.

While tools can help you find influencers based on metrics like ratings and reviews, nothing beats genuine human interaction. Don't hesitate to contact influencers directly through social media or email. Building relationships with them can lead to collaborations, guest appearances on their shows, or even shout-outs to their audience about your podcast. Remember, it's not just about the numbers; it's about finding influencers who resonate with your message and values.

I always look at their actual interaction on social more than their numbers. I would rather have an influencer with a small but devoted following than one with big numbers and no track record of growing a community.

Identifying influencers who align with your podcast's niche and values is key. Researching their content and engagement with their audience can help gauge their suitability. Once you've identified potential influencers, reaching out with personalized messages expressing genuine interest in collaboration can help foster meaningful relationships. Remember to be respectful of their time and boundaries, offering value and benefits for both parties involved. Building authentic connections and providing mutual support can lead to beneficial partnerships and increased visibility for your podcast.

See how they interact with their followers. Respond to posts and check out their engagement. An influencer is only as good as the community they foster.

Once you've identified potential influencers, engage with their content consistently. Like, comment, and share their posts to establish a presence in their community. Demonstrate genuine interest in their work and contribute valuable insights to discussions.

One thing that's crucial but not explicitly mentioned is the importance of offering something of value in return. It's not just about taking from influencers by asking for shoutouts or collaborations; it's also about giving back. Perhaps you have insights or experiences that could enrich their content or discussions. Offering something valuable in return strengthens the relationship and makes it more likely for them to engage with you positively.

Engaging with the content of podcasting influencers can help you establish rapport and build a relationship with them. Interact with their posts, leave thoughtful comments, share their content with your audience, and participate in any discussions or conversations they initiate. By showing genuine interest and support for their work, you can capture their attention and start building a connection that may eventually lead to collaboration or endorsement opportunities. Remember to be authentic and respectful in your interactions, focusing on building a genuine connection rather than just promoting your own agenda.

Offer value to influencers by sharing their content with your audience or providing testimonials. Additionally, support their initiatives by participating in collaborations, interviews, or joint projects. Building a mutually beneficial relationship with influencers can lead to organic promotion of your podcast to their audience.

Muitos podcasters se perdem no marketing de seus programas por acreditarem que basta falar sobre ele o tempo todo para atrair influenciadores e conseguir novos f?s. Mero engano. Seu podcast deve ser o 'meio', mas nunca o fim. Gere valor às pessoas que s?o do nicho de seu programa, mas por meio da presta??o de servi?os e um conteúdo que soe como utilidade pública. Com isso, você se tornará uma referência buscada pelos influencers, ou que, quando buscar por eles, encontrará portas abertas para parcerias ou marketing organico.

Providing value and support to podcasting influencers can help you stand out and establish yourself as a valuable connection. Offer to help them with projects or initiatives they're working on, share resources or insights that align with their interests, and be proactive in offering assistance or collaboration opportunities. By demonstrating your willingness to contribute and add value to their work, you can position yourself as a trusted ally and increase the likelihood of them taking notice of your podcast and engaging with your content.

Remember, above all, that it isn’t about you. You need to clearly demonstrate the value you can provide the Podcaster’s audience. Spend time to understand them and their content. Then find an area where you can fill a gap and serve their audience in a unique way. When you approach Guesting with this mindset, it unlocks incredible opportunities.

When reaching out to influencers, personalize your messages and clearly articulate how your podcast aligns with their interests and values. Offer opportunities for collaboration or guest appearances on your podcast. Highlight the unique value you can provide to their audience and express genuine enthusiasm about working together.

In addition to proposing collaborations or partnerships, consider how you can provide value to influencers. Maybe you have unique insights, expertise, or resources that could benefit them. Show genuine interest in their work, and don't just focus on your own goals. Remember, networking is about forming meaningful connections, not just transactional exchanges. So, be sincere, show appreciation, and be patient. Building relationships takes time, but it's worth the effort for long-term growth and success in the podcasting world.

Reaching out and connecting with podcasting influencers is key to getting their attention. Start by engaging with their content on social media platforms, leaving thoughtful comments, and sharing their episodes with your audience. When reaching out, personalize your messages and highlight why you admire their work or how you believe your podcast aligns with their interests. Be genuine in your approach and offer something of value, whether it's an interesting topic for discussion or an opportunity for collaboration. Building a genuine connection with influencers can open doors for exposure and growth for your podcast.

Consider leveraging networking events, conferences, or online communities to connect with influencers in person or virtually. Building genuine relationships takes time and effort, so be patient and persistent in your outreach efforts. Additionally, focus on building a strong brand identity and producing high-quality content to attract the attention of influencers and their audience.

Consider offering to feature them as guests on your podcast, which can provide mutual benefits by expanding both your audiences. Additionally, consider attending industry events or online forums where influencers are active, as this can provide opportunities for more meaningful interactions. Finally, be patient and persistent in your efforts, as building relationships takes time and consistent effort.