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You want to get ahead in digital marketing. What skills should you be developing?

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Digital marketing is a dynamic and competitive field that requires a combination of technical, creative, and strategic skills. Whether you are a beginner or an experienced professional, you need to keep up with the latest trends and tools to stand out from the crowd. In this article, we will explore some of the essential skills that you should be developing to get ahead in digital marketing.

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Tanja Parkkinen

Digital Sales Director @ Mandatum ????| Data-Driven Marketing & Sales Leader
Jo?o Barbosa

Diretor Comercial na JUIT | Vendas B2B | SaaS | Sales Enablement | Vendas B2C | Marketing | LegalTech

1 Content Creation

Content is the core of any digital marketing campaign, whether it is a blog post, a video, a podcast, or a social media post. You need to be able to produce engaging, relevant, and valuable content that attracts and retains your audience's attention and interest. To do this, you need to have a good command of language, grammar, and storytelling, as well as an understanding of your target market, their needs, and their preferences. You also need to be familiar with the best practices and formats for different platforms and channels, such as SEO, email, or video.

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Abhirup Guha

Sr. Ecommerce Strategist at Mallcom India Ltd. Scaling up Online Sales & Marketing ?? | Branding | eCommerce Growth & Strategy Management
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To excel in digital marketing, focus on honing skills in SEO, content creation, social media management, data analysis, email marketing, and PPC advertising. Additionally, stay updated on emerging trends and platforms in the digital landscape.

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Jose Morales

Estratega en Comunicación para Pymes y Organizaciones. Soy experto en Comunicación Empresarial y Relaciones Públicas, con más de diez a?os de experiencia.
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Algunas habilidades que considero claves para un buen desempe?o en Marketing Digital son: Analítica: Para interpretar datos y tomar decisiones basadas en ellos. Creatividad: Para desarrollar campa?as innovadoras y atractivas. Conocimiento técnico: De herramientas y plataformas digitales. Comunicación efectiva: Para transmitir mensajes de manera clara y persuasiva. Adaptabilidad: Para estar al tanto de las últimas tendencias y ajustarte rápidamente a los cambios del mercado. ?Se te ocurre alguna otra? Comparte!

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Niamat Ullah

Experienced SEO Content Writer to Address Pain Points and Boost Engagement | Maximizing Website Rankings: Crafting Content to Enhance Visibility and User Interaction?? | LinkedIn Profile Expert |
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To excel in digital marketing, there are several key skills you should focus on developing. First and foremost, understanding data analytics and being able to derive insights from data is crucial in today's digital landscape. Additionally, honing your skills in search engine optimization (SEO) and search engine marketing (SEM) will greatly enhance your ability to drive traffic and generate leads. Lastly, having a strong grasp of social media marketing and the ability to create engaging and compelling content across various platforms will be valuable in reaching and engaging with your target audience.

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2 Data Analysis

Data is the fuel that drives digital marketing decisions and actions. You need to be able to collect, measure, and interpret data from various sources, such as web analytics, social media analytics, email marketing metrics, or customer feedback. You need to be able to identify patterns, trends, and insights that can help you optimize your campaigns, improve your performance, and achieve your goals. You also need to be able to communicate your findings and recommendations clearly and persuasively, using visualizations, reports, or dashboards.

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Tanja Parkkinen

Digital Sales Director @ Mandatum ????| Data-Driven Marketing & Sales Leader
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You can benefit from making a plan before the campaign, outlining what information you need or what insights you want to gain from the upcoming campaign, in addition to the actual results. Consider the type of data you require and what it entails in terms of campaign construction, visual presentation, product offering, A/B testing target groups/landing page/ads, campaign timing, channel selections, surveys & feedback collection etc. By planning the aspects to be tested and analyzed in advance, you're likely to learn much more rapidly compared to simply trying to interpret what can be learned from the campaign afterwards.

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Jo?o Barbosa

Diretor Comercial na JUIT | Vendas B2B | SaaS | Sales Enablement | Vendas B2C | Marketing | LegalTech
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Capacidade analítica é uma das maiores habilidades para evoluir no marketing digital. Entender quais s?o as métricas importantes para seu negócio, como analisar e como otimizar cada um dos resultados, só será possível se houver uma boa capacidade analítica. Análise de dados está entre as 3 maiores habilidades necessárias para um bom profissional de marketing digital.

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3 Marketing Strategy

Digital marketing is not just about creating and distributing content. You need to have a clear vision of what you want to achieve, who you want to reach, and how you want to do it. You need to be able to plan, execute, and evaluate your digital marketing strategy, aligning it with your business objectives, your budget, and your resources. You need to be able to research your market, your competitors, and your opportunities, and define your value proposition, your positioning, and your differentiation. You also need to be able to adapt and adjust your strategy according to the changing needs and expectations of your audience and the market.

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Jo?o Barbosa

Diretor Comercial na JUIT | Vendas B2B | SaaS | Sales Enablement | Vendas B2C | Marketing | LegalTech
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Conseguir estruturar o teu pensamento e as a??es. é tirar uma ideia da cabe?a e colocar para ser executada. Pensamento estratégico está ligado, diretamente, a capacidade de construir um processo que seja claro, executável e possível de analisar. Ter uma boa estratégia está, além disso, relacionado ao conhecimento intenso sobre público e produto.

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4 Social Media Management

Social media is a vital channel for digital marketing, as it allows you to connect and interact with your audience, build your brand awareness and reputation, and generate leads and conversions. You need to be able to manage your social media presence effectively, choosing the right platforms, creating and curating relevant and engaging content, and responding to comments, questions, and reviews. You also need to be able to monitor and analyze your social media performance, using tools and metrics that can help you optimize your strategy and tactics.

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5 Design and UX

Design and UX are crucial elements of digital marketing, as they affect how your audience perceives and experiences your brand, your content, and your products or services. You need to be able to create and implement attractive, functional, and user-friendly design and UX for your website, your landing pages, your emails, your ads, and your other digital assets. You need to be able to apply the principles and best practices of design and UX, such as color theory, typography, layout, navigation, accessibility, and usability. You also need to be able to test and improve your design and UX, using tools and methods such as A/B testing, heatmaps, or user feedback.

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6 Technical Skills

Digital marketing requires a certain level of technical skills, especially if you want to work with web development, SEO, or online advertising. You need to be able to use and understand various tools, platforms, and languages that can help you create, manage, and optimize your digital marketing campaigns. Some of the technical skills that you should be developing are HTML, CSS, JavaScript, WordPress, Google Analytics, Google Ads, Facebook Ads, or email marketing software. You don't need to be an expert in all of them, but you should have a basic knowledge and a willingness to learn more.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Katherine Bakken

Digital Marketing Consultant
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Listening! It doesn’t matter how good your strategy or execution is if you didn’t listen to your client. I often come into situations where both the client and agency are frustrated because the client is asking for A, but the agency has been working on B. It’s important to make sure that you and your team are actually hearing what the client is asking and repeat it back to them to ensure that everyone is moving toward the same goals.

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You want to get ahead in digital marketing. What skills should you be developing?

1

2

3

4

5

6

7

1 Content Creation

2 Data Analysis

3 Marketing Strategy

4 Social Media Management

5 Design and UX

6 Technical Skills

7 Here’s what else to consider

Marketing

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You want to get ahead in digital marketing. What skills should you be developing?

1

2

3

4

5

6

7

1 Content Creation

2 Data Analysis

3 Marketing Strategy

4 Social Media Management

5 Design and UX

6 Technical Skills

7 Here’s what else to consider

Marketing

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