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You want to expand your customer base. How can you use influencer marketing to do it?

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Influencer marketing is a powerful way to reach new customers and grow your brand awareness. It involves collaborating with people who have a large and engaged following on social media, blogs, podcasts, or other platforms. These influencers can promote your products or services to their audience, who trust their recommendations and opinions. But how can you use influencer marketing effectively to expand your customer base? Here are some tips to help you get started.

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Evgeny Popov
Katerina K. Suzuki

Marketing & Advertising @LinkedIn
Sohail Irfan

?? Conversion Tracking Specialist & Consultant | ?? 10+ Years in Ads & Attribution Tracking, ??? Data Warehousing |…

1 Identify your goals and target audience

Before you look for influencers, you need to have a clear idea of what you want to achieve and who you want to reach. Do you want to increase sales, generate leads, boost traffic, or raise awareness? Who are your ideal customers, and what are their interests, pain points, and preferences? Having a specific and measurable goal and a well-defined target audience will help you choose the right influencers and the best strategies for your campaign.

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Sohail Irfan

?? Conversion Tracking Specialist & Consultant | ?? 10+ Years in Ads & Attribution Tracking, ??? Data Warehousing | Helping Businesses Drive Growth ?? through Data-Driven Insights & Optimized Campaigns ??
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Leverage influencers to reach new audiences: Target right influencers: Find influencers whose audience aligns with your ideal customer. Authentic content: Collaborate on genuine content that showcases your product's value. Track & measure: Monitor results to see if your influencer marketing is expanding your reach.

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Dhananjai Madaan

LinkedIn Top Voice: Advertising & E-commerce??Cross-Border | Growth Management | Marketing | Business Operations | Merchandising | P&L | Brand Development | Account Management
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Set Clear Goals: Define what you want to achieve with your influencer campaign, such as increasing sales, generating leads, boosting traffic, or raising awareness. Identify Target Audience: Understand your ideal customers' interests, pain points, and preferences to choose influencers who can effectively reach them. Specific and Measurable Goals: Having specific and measurable goals helps you select the right influencers and strategies for your campaign.

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Pilar P.

Studio 68 | Art Director & Designer | Contract & Freelance Work | Branding, Marketing & Production | Helping Brands Stand Out
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By strategically partnering with influencers and harnessing their influence, you can broaden your customer base and propel business growth.

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2 Find relevant and trustworthy influencers

The next step is to research and select the influencers who can help you reach your goal and audience. You can use tools like BuzzSumo, Upfluence, or AspireIQ to find influencers based on keywords, topics, niches, or locations. You can also look at your own social media followers, customers, or competitors to see who they follow and engage with. When evaluating influencers, look at their reach, relevance, engagement, and authenticity. You want to work with influencers who have a large and loyal following that matches your target audience, who create high-quality and relevant content for your niche, who have a high level of interaction with their fans, and who have a genuine and trustworthy voice.

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Evgeny Popov
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To widen your customer circle with influencer marketing, team up with influencers who vibe with your brand. They're like the cool friends who introduce you to new peeps. Craft campaigns that feel genuine and let their creativity shine. It’s about making connections that feel real and relatable.

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3 Build a relationship and a partnership

Once you have a list of potential influencers, you need to reach out to them and pitch your collaboration. You can use email, social media, or other channels to contact them, but make sure you personalize your message and show that you are familiar with their work and value their opinion. You also need to offer them a fair and mutually beneficial compensation, whether it is money, free products, discounts, or exposure. You want to build a relationship and a partnership with the influencers, not just a transaction. Respect their creative freedom and let them showcase your products or services in their own style and tone. Provide them with clear guidelines and expectations, but also trust them to deliver the best results for your campaign.

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Dhananjai Madaan

LinkedIn Top Voice: Advertising & E-commerce??Cross-Border | Growth Management | Marketing | Business Operations | Merchandising | P&L | Brand Development | Account Management
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Contacting Influencers: Reach out to potential influencers through email, social media, or other channels. Personalized Approach: Personalize your message and show that you value their work and opinion. Fair Compensation: Offer fair and mutually beneficial compensation, such as money, products, discounts, or exposure. Building Relationships: Aim to build a relationship and partnership with influencers, not just a transaction. Respect Creative Freedom: Allow influencers to showcase your products or services in their own style and tone. Clear Guidelines and Trust: Provide clear guidelines and expectations, but trust influencers to deliver the best results.

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4 Track and measure your results

The last step is to monitor and evaluate the performance of your influencer marketing campaign. You need to track the metrics that align with your goals, such as impressions, clicks, conversions, sales, or referrals. You can use tools like Google Analytics, Bitly, or UTM codes to measure the traffic and conversions from the influencers' posts. You can also use social media analytics, surveys, or feedback forms to measure the awareness and engagement from the influencers' audience. You want to analyze the data and see what worked and what didn't, and what you can improve for your next campaign.

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?????????? ??????é?????? ?????????? ??????????

MKT, Eng2 | Heavy Construction | Sales Engineer | Technology | Infrastructure | Asphalt Paving | Rental | B2B & B2C | Business Development | Yellow Line | Dealers | Capital Goods | Latam | International Sales | Machines
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Sei que o acompanhamento e a análise dos resultados s?o fundamentais para otimizar minhas campanhas de marketing de influência. Por exemplo, se estou trabalhando com um influenciador para promover um evento, rastreio métricas como a confirma??o dos ingressos oferecidos através do link exclusivo do influenciador. Isso me permite avaliar o retorno sobre o investimento e ajustar minha estratégia conforme necessário.

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5 Keep the conversation going

Influencer marketing is not a one-time deal. You want to maintain and nurture the relationship with the influencers and their audience. You can do this by engaging with their posts, thanking them for their work, providing them with feedback, and offering them more opportunities to collaborate. You can also encourage the influencers' followers to join your own social media channels, email list, or community. You want to keep the conversation going and build trust and loyalty with your new customers.

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?????????? ??????é?????? ?????????? ??????????

MKT, Eng2 | Heavy Construction | Sales Engineer | Technology | Infrastructure | Asphalt Paving | Rental | B2B & B2C | Business Development | Yellow Line | Dealers | Capital Goods | Latam | International Sales | Machines
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Reconhe?o a importancia de manter o engajamento com os influenciadores e seu público mesmo após o término da colabora??o inicial. Por exemplo, se um influenciador compartilhou um conteúdo patrocinado sobre minha marca, continuo interagindo com seus seguidores nos comentários, respondendo a perguntas e fornecendo valor. Isso ajuda a manter o momentum e construir relacionamentos de longo prazo com os seguidores e o influenciador.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Katerina K. Suzuki

Marketing & Advertising @LinkedIn
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Each social media platform offers unique opportunities and communities to tap into. For instance, if you're promoting a marketing automation product aimed at solving specific challenges for businesses, LinkedIn could be the ideal platform. LinkedIn is known for its professional network, making it easier to find influencers who specialize in B2B marketing or business automation solutions. On the other hand, if you're launching a new line of trendy t-shirts targeted at a younger demographic, platforms like TikTok or Instagram might be more suitable. These platforms are popular among millennials and Gen Z, and they offer a plethora of influencers who cater to fashion and lifestyle content.

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You want to expand your customer base. How can you use influencer marketing to do it?

1

2

3

4

5

6

1 Identify your goals and target audience

2 Find relevant and trustworthy influencers

3 Build a relationship and a partnership

4 Track and measure your results

5 Keep the conversation going

6 Here’s what else to consider

Advertising

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You want to expand your customer base. How can you use influencer marketing to do it?

1

2

3

4

5

6

1 Identify your goals and target audience

2 Find relevant and trustworthy influencers

3 Build a relationship and a partnership

4 Track and measure your results

5 Keep the conversation going

6 Here’s what else to consider

Advertising

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