You want to create engaging content for your employees. What’s the best way to do it?

1 Know your audience

Before you start creating content, you need to understand who your employees are, what they need, and what they care about. You can use surveys, interviews, feedback, or analytics to gather insights about their preferences, challenges, goals, and pain points. You can also segment your audience by role, department, location, or other criteria to tailor your content accordingly. Knowing your audience will help you create content that is relevant, useful, and valuable for them.

2 Choose your format

Depending on your audience, your message, and your objective, you can choose from different formats to deliver your content. For example, you can use text, images, videos, podcasts, infographics, webinars, or interactive tools. You can also mix and match different formats to create a richer and more diverse content experience. However, you should always consider the quality, accessibility, and compatibility of your format. Choose a format that is easy to consume, easy to share, and easy to adapt to different devices and platforms.

3 Write with clarity

One of the most important aspects of engaging content is clarity. You want your employees to understand your message quickly and easily, without having to struggle with jargon, ambiguity, or complexity. To write with clarity, you should use simple and concise language, avoid unnecessary words, and structure your content logically. You should also use headings, subheadings, bullet points, and white space to break up your text and make it more readable. Finally, you should proofread and edit your content to eliminate any errors or inconsistencies.

4 Add some personality

Another way to make your content more engaging is to add some personality to it. You can do this by using a conversational tone, adding humor, storytelling, or anecdotes, and expressing your emotions or opinions. Adding personality will help you connect with your employees on a human level, build trust and rapport, and show that you care about them. However, you should always be respectful, professional, and appropriate for your context and culture. Don't use personality as an excuse to be rude, offensive, or insensitive.

5 Include a call to action

Finally, you should always include a call to action (CTA) in your content. A CTA is a statement that tells your employees what you want them to do next, such as signing up for a training, completing a survey, or joining a discussion. A CTA will help you achieve your purpose, measure your impact, and encourage your employees to take action. To create an effective CTA, you should use clear and compelling language, highlight the benefits or urgency of the action, and make it easy and convenient for your employees to follow.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?