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You want to build professional relationships. How can you use social media?

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Social media is not only a tool for entertainment and communication, but also a powerful platform for networking and building professional relationships. Whether you are looking for a new job, a mentor, a collaborator, or a client, you can use social media to showcase your skills, expertise, and personality, and connect with people who share your interests and goals. In this article, you will learn how to use social media effectively and strategically to build professional relationships.

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Omar Emad

OD Training Specialist at USAID-STEP | Program Officer | Digital Marketing Expert | Freelancer | Udacity Session Lead |…
Dodik Susanto

Founder of ILS Center Indonesia, Generasi Hebat Indonesia, and Anak Hebat Indonesia. Professional Trainer for…
Abeer Khalid

Learning and Organizational Development Professional | Performance Measurement specialist | Corporate Trainer | Retail…

1 Choose the right platforms

Different social media platforms have different purposes, audiences, and features. You need to choose the platforms that suit your objectives, industry, and niche. For example, LinkedIn is the most popular platform for professional networking, where you can create a profile, join groups, follow influencers, and share your achievements and insights. Twitter is great for engaging with experts, thought leaders, and influencers in your field, and staying updated on trends and news. Facebook can be used to join groups, events, and communities related to your interests and profession. Instagram can be used to showcase your creativity, portfolio, and personal brand.

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Omar Emad

OD Training Specialist at USAID-STEP | Program Officer | Digital Marketing Expert | Freelancer | Udacity Session Lead | Udacity Senior Site Supervisor. I enjoy supporting people to find their new career path
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to build professional relationships through social media, optimize your profile to showcase your skills and experience. Connect with peers and industry professionals, and engage with their content by commenting, liking, and sharing valuable insights. Share relevant articles and resources to establish yourself as a thought leader in your field. Join industry-specific groups and communities to expand your network and participate in virtual events to meet new people. Offer help and support to your connections, and follow up regularly to maintain communication and strengthen relationships. By leveraging social media effectively, you can cultivate meaningful professional connections that can lead to new opportunities and collaborations

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Dodik Susanto

Founder of ILS Center Indonesia, Generasi Hebat Indonesia, and Anak Hebat Indonesia. Professional Trainer for Companies, Career and Life Coach,. I'm just a Teacher
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Building professional relationships is essential for maintaining motivation and a positive environment in the field we love. Especially when we find a professional community with the same passion, our relationship would value much more than only a person to person relation. There are some tips I got for this matter: Choose the right and suitable platform. LinkedIn is my recommendation, yet you can explore other options. Allocate sufficient time to keep up with progress. Be yourself. As each person is unique in knowledge and experience, you don’t need to feel inferior compared to others.

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Dodik Susanto

Founder of ILS Center Indonesia, Generasi Hebat Indonesia, and Anak Hebat Indonesia. Professional Trainer for Companies, Career and Life Coach,. I'm just a Teacher
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Creating authentic and original posts consistently, which provide value and benefit to your social media peers, is advantageous. The resulting impact can enhance your professional profile’s legitimacy in your field, affirming your expertise. This unique appeal will also foster enthusiasm among your connections as part of your social media network

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2 Create a compelling profile

Your social media profile is your online resume and portfolio. It should reflect your professional identity, values, and goals. You need to create a compelling profile that highlights your skills, experience, education, and achievements. Use a clear and professional photo, a catchy and relevant headline, a concise and engaging bio, and a link to your website or portfolio. Include keywords that relate to your industry and niche, and optimize your profile for search engines and recruiters. Update your profile regularly to show your current projects, accomplishments, and interests.

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Abeer Khalid

Learning and Organizational Development Professional | Performance Measurement specialist | Corporate Trainer | Retail Training Specialist |
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In the Training and Development industry, a well-crafted social media profile is essential for showcasing your commitment to fostering growth and learning.your profile should not only list qualifications but also demonstrate your passion for empowering others. Reflect this by sharing insights on the latest learning methodologies, successful case studies, or innovative training programs you've developed or facilitated. This approach not only highlights your expertise but also serves as a resource for those looking.

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3 Share valuable content

One of the best ways to build professional relationships on social media is to share valuable content that showcases your expertise, knowledge, and personality. You can share your own content, such as blog posts, articles, videos, podcasts, or presentations, or you can share relevant content from other sources, such as industry reports, news articles, research papers, or case studies. The content you share should be informative, useful, and engaging for your target audience. It should also reflect your personal brand and voice, and demonstrate your passion and curiosity for your field.

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4 Engage with others

Sharing content is not enough to build professional relationships on social media. You also need to engage with others, such as your existing contacts, potential contacts, influencers, and peers. You can engage with others by liking, commenting, sharing, retweeting, or messaging their posts, or by joining conversations, discussions, or debates on topics related to your field. You can also ask questions, offer feedback, provide advice, or express appreciation. Engaging with others shows that you are interested, active, and supportive, and helps you build rapport, trust, and credibility.

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5 Be authentic and respectful

The most important thing to remember when using social media to build professional relationships is to be authentic and respectful. You need to be yourself, and show your personality, values, and opinions. You also need to be respectful of others, and avoid being rude, offensive, or spammy. You need to follow the etiquette and norms of each platform, and respect the privacy and boundaries of others. You also need to be honest, transparent, and consistent, and avoid exaggerating, lying, or plagiarizing. Being authentic and respectful will help you create a positive and lasting impression, and attract like-minded and genuine contacts.

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6 Expand your network

The ultimate goal of using social media to build professional relationships is to expand your network and create new opportunities. You need to be proactive and strategic in reaching out to people who can help you achieve your goals, or who can benefit from your skills and services. You can use various tools and features on social media platforms, such as hashtags, keywords, groups, events, or recommendations, to find and connect with people who share your interests, industry, or niche. You can also use social media to research and prepare for networking events, conferences, or interviews, and to follow up and maintain contact with your connections.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You want to build professional relationships. How can you use social media?

1

2

3

4

5

6

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1 Choose the right platforms

2 Create a compelling profile

3 Share valuable content

4 Engage with others

5 Be authentic and respectful

6 Expand your network

7 Here’s what else to consider

Training & Development

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You want to build professional relationships. How can you use social media?

1

2

3

4

5

6

7

1 Choose the right platforms

2 Create a compelling profile

3 Share valuable content

4 Engage with others

5 Be authentic and respectful

6 Expand your network

7 Here’s what else to consider

Training & Development

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