You want to build a personal brand in Search Engine Marketing (SEM). What's the best way to start?

1 Define your niche

The first step to building a personal brand in SEM is to define your niche. What is your unique value proposition? What are your strengths and passions? What are the problems you can solve or the goals you can help achieve? Your niche should be specific, relevant, and profitable. For example, you could focus on SEM for e-commerce, B2B, or local businesses. You could also specialize in a particular platform, such as Google Ads, Bing Ads, or YouTube Ads.

4 Showcase your results

The fourth step is to showcase your results. This means having testimonials, case studies, and metrics that prove your SEM expertise and impact. You can ask your clients, employers, or partners for feedback and permission to use their data and stories. You can also create your own experiments and reports on SEM strategies and tactics. You can share your results on your website, blog, social media, or other platforms where your target audience can see them.

5 Educate and inspire

The final step is to educate and inspire. This means sharing your knowledge, experience, and opinions on SEM trends, best practices, and challenges. You can create and distribute different types of content, such as articles, videos, podcasts, infographics, or ebooks. You can also offer your services, such as consulting, coaching, or training, to help others learn and grow in SEM. The goal is to position yourself as an authority, a leader, and a mentor in SEM.