You want to build a personal brand in Content Strategy. How do you make it happen?

Ever notice most content strategists sound the same? If you want to stand out, you gotta find your thing. 3 ways to uncover your content strategy niche: 1. Think about the problems you're obsessed with solving. 2. What do people always come to you for advice on? 3. Which industry makes your heart sing (or gets you fired up)? When I started out, I tried to copy everyone else. Total fail. Then I realized I'm passionate about helping ethical businesses succeed. Boom – that was my niche. Lesson: Your niche is what makes you different, and different is what draws people in. Don't be a content strategy robot!

First things first, you need to know thy audience. You need to know your strengths, define your goals and know your ICP inside and out. You'll have to understand: ?? What makes your audience tick? ?? Where is your audience? ?? How do they consume content? ?? What are their pain points? ?? What are their interests? ?? How will you address these considerations? When you understand these principals, you'll begin to build your content plans to: ? Address your audience's needs and desires ? Reel them in to learn more about you ? Keep them coming back for more ? Provide content that meets their need at each stage of your marketing funnel ? And in time, convert them

Become Active That's the single biggest advice anyone can get to start their personal brand as a content strategist. Once you are active on various (and relevant channels), you get a big chance to show off your knowledge and hone newbie minds as a thought leader. With this, for brands and potential clients, you pose as a knowledgeable and experienced professional who can handle their content strategy. YOUR BIGGEST PATH TO BUILDING A PERSONAL BRAND IN CONTENT STRATEGY.

No se trata solo de quién eres sino también lo que haces y como lo haces. Un portafolio, pero también con tus pensamientos, opiniones y comentarios serán importantes para establecer esa relación con tu audiencia

You want to build a personal brand by sharing your insights? How original. Why didn't I think of that? Oh, wait. I already did. And so did everybody else. So sharing insights isn't enough. There's too much competition. If you want to build a personal brand, you either need to either be special (i.e., famous, beautiful, etc.), or you need to offer something special. So figure out what that special thing is.

Begin by identifying your niche & consistently producing high-quality content that demonstrates your expertise. Utilise social media platforms to share your content & engage with your audience, while also seeking opportunities for guest blogging & podcasting to expand your reach. Networking with industry professionals & continuously learning about new trends & tools is crucial. Focus on providing value to your audience, develop a distinct personal brand identity; be open to feedback for improvement. Measure your success through various metrics & adjust your strategy accordingly. Building a personal brand in content strategy requires dedication, patience, & authenticity; it will establish you as a respected authority in the field.

“The snow goose need not bathe to make itself white. Neither do you need to do anything but be yourself.” ― Lao Tzu It is important to embrace this philosophy when building a personal brand on LinkedIn in content strategy. People can quickly tell when someone is not authentic. It is essential to let your content speak for itself. To make your content stand out amidst the sea of information, you must communicate, educate, and share freely and honestly. Your writing should accurately reflect your personality. Stick to topics you are passionate about while designing your content strategy. This will help you create meaningful, engaging, and authentic content.

Dolly Parton famously said, "Find out who you are and do it on purpose." This is the essence of building a personal brand. It isn't just about what you say. Too much of that will be the same as what other people say anyway. How you say it is what builds your brand. So figure out how you're going to say it.

Creating a personal brand hinges on genuineness and sharing a story that touches the mind, body, or soul meaningfully. Sharing insights in a way that resonates with one or more of these aspects is likely to attract a broad audience. The next step involves pinpointing your target audience and choosing a medium and format that aligns with your comfort zone. Utilising various social media platforms is a strategic move to expand your visibility. Tailoring your content's style and format to each platform optimises engagement. Understanding data fundamentals is crucial for analysing your audience's preferences and evaluating your performance. Lastly, keep learning and keep those processes iterative

Firstly, don't be afraid to have your own opinion, even if it's different from others as long as you genuinely believe in it and have the experience and expertise to back it Secondly, identify your passion topics and just as you would help a company brand in developing a content architecture that ties back to it's brand values, purpose and proposition, you should do the same for yourself based on what you stand for, your expertise and what you are passionate about.

Focus on the deliverables. Understand the business, it's revenue model and be an enabler who helps meet objectives. Digital brands. Personal and business.. - Consistency.. posting once a week is good. Consistency is important - Niche : choose one and plan the content nuggets in advance - Planning.. there is no substitute for planning. Give yourself 2 months runway.