You want to boost your technical sales performance. How can you use sales enablement platforms?

1 What are sales enablement platforms?

Sales enablement platforms are software solutions that help you align your sales activities with your buyer's journey, provide you with relevant content and insights, and enable you to measure and improve your performance. Sales enablement platforms are designed to help you sell more effectively and efficiently, by providing you with the right information, tools, and guidance at the right time. Sales enablement platforms can also help you collaborate with your team, your marketing department, and your customers, to create a seamless and consistent sales experience.

2 How can sales enablement platforms benefit you?

Sales enablement platforms can provide various benefits, depending on your objectives and challenges. For example, they can boost productivity by automating and streamlining sales tasks, such as prospecting, scheduling, follow-up, and reporting. Additionally, they can help access and consume up-to-date content, such as product features, customer testimonials, case studies, and best practices to improve knowledge. Furthermore, they allow for personalization and tailoring of sales messages and presentations based on buyer's profile, needs, and preferences to increase engagement. Moreover, they can identify and prioritize most qualified prospects to optimize the sales funnel and improve conversion rates. Finally, they enable tracking and analyzing of sales performance to gain valuable insights into strengths and weaknesses.

3 What features to look for in sales enablement platforms?

Sales enablement platforms can vary in their features and functionalities, depending on their target market, price point, and integration capabilities. However, some essential features that you should look for include content management, content analytics, CRM integration, coaching and training, and gamification and recognition. Content management should enable you to access, organize, and update your sales content, as well as share and deliver it to prospects. Content analytics should provide data and insights on how prospects interact with your content. CRM integration should sync contacts, leads, and deals while automating workflows and reporting. Coaching and training should offer online courses, webinars, podcasts, quizzes, feedback from managers and peers, and opportunities to improve skills. Gamification and recognition should motivate and reward sales achievements while fostering a culture of competition and collaboration amongst the team.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?