You want to boost your online advertising campaigns. What SEM techniques should you try?

4 Main things you can do here: 1oBuild a negative keywords list. Restrain your ads from showing unrelated searches. Here are 18 generic negative keywords that'll help you out: -Free -Seekers -Overstock -What is -Used -Coupon -Support -FAQ -Reviews -Fraud -Scam -Legit -Where is -China -Discount -How To -Cheap -Article 2o Improve Ad Copy. Keep running Ad copy split tests over and over again, that'll help you increase your CTR, lower your costs, and beat the competitors. 3o Improve your Website. It's not always everything about Google Ads, look into CRO and optimize your website's looks, speed, and UX. 4o Improve keywords. Target those keywords deeply related to your business until you reach their maximum monthly searches, then expand.

To enhance online ads, focus on SEM techniques like optimizing ad copy, utilizing ad extensions, and refining targeting. Keyword research is pivotal—use tools like Google Keyword Planner to identify relevant, high-volume keywords. Incorporate these into ad content to enhance relevance, improve ad rank, and attract qualified traffic. Regularly update and expand your keyword list to adapt to changing trends and user behavior.

What people often miss about keyword research is that broadmatch/DSA/PMax/Shopping ARE keyword research tools. Build what works in more specific standard keyword targeting ad groups and watch the account fly.

Tómate tu tiempo en realizar una búsqueda de palabras clave en profundidad: 1. Analiza los anuncios de tu competencia. Mira qué ads tienen publicados. En qué se centran. Para qué búsquedas aparecen. Esto lo puedes hacer gratis buscando en Google. 2. Usa Google Search Console para tener una idea sobre qué palabras claven disparan tu web. 3. Usa Google Keyword Planner para, usando las palabras de GSC, ver palabras similares. Compara sus volúmenes de búsqueda, competitividad y PPC.

No solo se trata de las palabras claves por métricas como volumen de búsqueda o tráfico potencial, el futuro son los tópicos y las listas de estos de donde luego se desprenden infinidad de otras palabras claves que permiten resolver de forma efectiva el user intent y asi lograr un rendimiento eficaz de las publicaciones.

Quality score is an important factor to consider for the performance part. Mastering this aspect doesn't guarantee good sales or the generation of quality leads. It is merely an indicator to help you achieve higher rankings or cheaper CPC. The rest relies on the quality of your ad in terms of content and landing pages in terms of UI & UX.

Do not gain tunnel vision when looking at your Quality Score. The quality score of your keywords are a summarisation of all your efforts in Google Ads but also on your landing page. Instead focus on improving Ads, Landing page UX, Extentions, relevancy etc. and Quality Score will follow.

Quality Score, a metric used by platforms like Google Ads, evaluates the relevance and quality of your ads, keywords, and landing pages. By optimizing these elements, you improve your Quality Score, leading to higher ad positions and lower costs per click. A higher Quality Score not only enhances ad performance but also ensures your ads align better with user intent, resulting in more successful and cost-effective online advertising campaigns.

La calidad del anuncio es una métrica que utiliza Google ADS para valorar nuestro anuncio antes de publicarlo. Tu anuncio puede ser Malo, Bueno o Excelente. Pero esto no implica que vaya a funcionar mejor si es Excelente o peor si es Bueno. Es simplemente un indicador de Google que, si lo cumples, da mejor valoración y acceso a mejor PPC. Para mejorarlo, simplemente introduce palabras clave relacionadas con tu producto. Posteriormente, cuando estén escribiendo los títulos y descripciones, a?ade estas palabras clave en ellos. Esto mejorará tu puntuación considerablemente. La idea es encontrar un equilibrio entre anuncios con valoración Bueno/Excelente y que tengan un CTR alto.

Quality score: This is a metric that Google uses to measure the quality and relevance of your ads, keywords, and landing pages. Quality score affects your ad rank, which determines how often and where your ads appear on the SERPs. A higher quality score can lead to lower costs and better ad positions. Quality score is influenced by factors such as click-through rate (CTR), ad relevance, landing page experience, and historical performance

A general rule of thumb on automated bidding is to think of how "complex" the bid algo has to be. Max clicks is simple, tROAS is hard. The more complex the algorithm, the more signal liquidity you'll need.

Bid strategies, such as automated bidding in platforms like Google Ads, optimize bids based on specific goals like clicks, conversions, or target ROAS. This technique ensures efficient budget allocation, maximizes ad performance, and enhances overall campaign effectiveness. Automated bidding strategies leverage machine learning to adapt to changing market conditions, providing a data-driven approach that helps achieve campaign objectives and improve the return on investment in online advertising efforts.

La estrategia de puja en herramientas como Google ADS puede ser Manual o Automática. Lo recomendable es utilizar la Automática en anuncios que vayamos a tener activos durante mucho tiempo, ya que ellos mismos irán aprendiendo y maximizando su rendimiento en base a la temporalidad de cada palabra clave. En cambio, usaremos campa?as manuales cuando tengamos un objetivo cerrado y queramos limitar las pujas a algo específico.

This is the method that you use to set and adjust your bids for your keywords and ad groups. Bid strategy affects how much you pay for each click and how competitive your ads are in the auction. You can choose from different types of bid strategies, such as manual, automated, or smart bidding, depending on your goals, budget, and level of control.

In most cases is automated bidding the preferred choice. The days of adjusting CPCs manually every day are over. With Google's Machine Learning advances, we as accounters no longer have to do the heavy lifting. However, we always have to keep a close eye on the desired performance parameters. Most advertisers have budget restrictions. Therefore it is important, to find the sweet spot between tROAS/tCPA und budget utilisation.

Utilising Ad extensions will put you ahead of the game, if your competitors are not. Make sure you add value with them though. Not only can it increase your quality score, but it can also reduce your average CPC. (Due to the QS increasing)

Ad extensions enhance your ad's visibility and provide additional information to users, increasing the chances of engagement. They offer options like site links, callouts, and structured snippets to highlight key details and encourage clicks. By utilizing ad extensions, you create more informative and compelling ads, improving user experience and ultimately driving better results in your online advertising efforts.

These are additional pieces of information that you can add to your ads to make them more appealing and useful to potential customers. Ad extensions can include features such as call buttons, location details, ratings, links to specific pages, and more. Ad extensions can improve your CTR, ad rank, and conversions by providing more information and options to users.

Ich würde empfehlen, so viele Anzeigenerweiterungen wie nur m?glich/sinnvoll zu nutzen. In den meisten fehlen vergr??ert ihr damit eure Anzeige und nehmt der Konkurrenz Platz am Bildschirm weg. Es kann natürlich Sinn machen, einzelne Erweiterungen wegzulassen. Z.B. wenn man ein Online H?ndler ist und Anrufe vermeiden will, weil es hier meist Fragen gibt die in den FAQs beantwortet werden. Dann sollte man die Anruferweiterungen weglassen oder auch die Standorterweiterung, da sich ja alles online abspielt. Das sind aber Ausnahmen, in den meisten F?llen sollte man so viele wie nur m?glich auch verwenden.

Anzeigenerweiterungen sind optionale Elemente, die den Anzeigen beifügen werden k?nnen, um sie ansprechender und informativer zu machen. Dazu k?nnen Dinge wie Anrufbuttons, Standortdaten, Websitelinks, Bewertungen oder Snippets z?hlen. Anzeigenerweiterungen k?nnen dabei helfen, die Klickrate, den Anzeigenrang und den Qualit?tsfaktor zu verbessern und den Kunden mehr Nutzen und Bequemlichkeit zu bieten. Man hat die M?glichkeit, aus verschiedenen Arten von Anzeigenerweiterungen zu w?hlen und diese an die Ziele und Bedürfnisse des Unternehmens anzupassen.

Always run AB tests. It's best to test high impact areas. Start from the end: Checkout experience, Add to cart experience, Product page experience, Category page experience ...

By experimenting with different elements like headlines, visuals, or call-to-action phrases, you identify the most effective variations. A/B testing provides valuable insights into user preferences, allowing you to optimize your ads for higher click-through rates and better overall campaign performance.

This is the process of comparing two or more versions of your ads, keywords, landing pages, or other elements of your campaigns to see which one performs better. A/B testing helps you optimize your campaigns by identifying the best practices and eliminating the ineffective ones. You can use tools such as Google Ads Experiments, Google Optimize, or third-party software to conduct A/B testing.

Besonders Anzeigenvariationen finde ich sehr hilfreich. Man kann hier nicht nur einzelne Wordings gegeneinander testen, oder auch eigene Landingpages. Bei vielen Sachen hilft auch, es einfach zu versuchen. Fügt neue Sitelinks, Bilder und Co hinzu und schaut ob sie funktionieren. Lasst ihnen genug Zeit, um Daten zu sammeln.

Do not overcomplicate your analytics setup. If your account is small you should not rely on reporting and dashboard tools that cost more than you spend in Google Ads. Instead nail down your KPI's, both on-platform but also outside Google Ads and track these. This could be: - Cost pr. conversion - # of conversions - Sales - Cost pr. Sale - Cost pr. Lead - ROAS (Return on Ad Spend) - MER (Marketing Efficiency Ratio) And much more. Make sure your data & tracking setups are correct otherwise looking at your analytics will be a moot point. NAIL the basics, then upgrade when or if gaps arise in your data.

Analyzing campaign performance is key to scaling. Don't ever rely solely on in-platform data. View actual revenue and the correlation between ad spend and revenue on different platforms to determine how your ads are performing. Often users see an ad but purchase later directly through the website on a different device. Track MER ( Marketing Efficiency Ratio - Total Revenue / ad spend ) to understand ad impact on top line

These are the tools and methods that you use to measure and evaluate the performance and results of your campaigns. Analytics and reporting help you track and analyze key metrics such as impressions, clicks, conversions, cost, return on ad spend (ROAS), and more. You can use tools such as Google Ads, Google Analytics, Google Data Studio, or third-party software to collect and visualize your data.

Hidden settings that are auto opted into are cash grabs by Google. That's why they are hidden and auto opted into. Be wary of display expansion, search partners, text enhancements, URL expansion. video enhancements, expanded targeting.