You want to advance your career in Marketing. What’s the first step you should take?

Don't learn marketing, learn to be curious and to experiment. I mean it. With Generative AI, everything we know to be true in traditional marketing is changing at the speed of light. From research, data & insights, to content production and media orchestration. So read about Gen AI tools, experiment with them, and think how they will shape the whole process of how you bring products to market. Because that's marketing - a great product, with a great story, brought to the right people.

The first step in advancing your career in marketing would be to assess your current skills, experiences, and knowledge in the field. Take stock of what you excel at and where you have room for improvement. Then, identify your career goals. Do you want to specialize in a certain area of marketing, such as digital marketing, content marketing, or market research? Or do you aspire to move into a management or leadership role?

To advance your career in Marketing, start by conducting a thorough self-assessment to identify your strengths, weaknesses, and areas for growth. Then, define your career goals and determine the skills, knowledge, and experience required to achieve them. With this understanding, seek out relevant opportunities for professional development, such as courses, certifications, or workshops, to enhance your skillset and expand your expertise in key areas of marketing. Furthermore, it is advisable to network with professionals in the field, attend industry events, and seek mentorship to gain valuable insights and guidance for career advancement.

Te propongo algunos pasos que te ayudarán a salir de tu zona de confort y avanzar en tu carrera hacia una dirección de Mkt, Cial o de dirección general 1. Si quieres crecer y sobresalir del resto, primero vete un par de a?os a ventas y conoce cómo la estrategia de Mkt llega a tu cliente y si realmente funciona 2. Aprende de tu cliente y consumidor lo que realmente busca y necesita. El customer journey, UX, Mkt automátion y paid media no se conoce desde los Headquarters 3. Cuando hayas aprendido como funciona tu cliente interno, externo y consumidor final vuelve al área de Mkt 4. Ha llegado el momento de diferenciarte y aplicar lo que has aprendido. Y no te olvides que la mejor estrategia te está esperando fuera

1. Self-evaluation: This helps you understand your strengths, weaknesses, and current skill level. Reflect on past achievements, identify areas for improvement, and explore desired career paths within marketing. 2. Research and goal setting: Based on your self-evaluation, research in-demand skills and marketing trends relevant to your desired trajectory. Set clear, achievable goals to address skill gaps and build a roadmap for your professional development. 3. Continuous learning: Explore various learning options like online courses, professional certifications, industry publications or attending workshops. Continuously upskilling demonstrates initiative and dedication to staying current in the dynamic marketing landscape.

Once you have a clear understanding of your strengths, weaknesses, and goals, the next step is to develop a plan to acquire any necessary skills or experiences that will help you reach those goals. This might involve further education, such as obtaining certifications or pursuing additional coursework in marketing or related fields. It could also involve gaining hands-on experience through internships, freelance work, or volunteer opportunities.

Ensure that both your resume and portfolio are tailored to the specific job or industry you're targeting, and regularly update them as you gain new experiences and achievements in your marketing career.

Atualize currículo e portfólio com conquistas relevantes e amostras de trabalho destacando criatividade e impacto. Mantenha formata??o profissional.

When updating your resume and portfolio for marketing career advancement, focus on showcasing your achievements, skills, and value. Tailor them to your target role or industry by using relevant keywords and metrics. Ensure they are well-formatted, easy to read, and error-free. Highlight your best work and demonstrate your creativity, impact, and versatility.

Nowadays the classical CV is not so important. Some companies even hire people by sending a message through Whatsapp. I find, that learning sth. in your studies for exemple or to really understand it by doing it, is key. Sure for the first impression and by hiring with AI, the portfolio, a resummé and certificates are important.

Networking is also crucial in marketing, so consider joining professional organizations, attending industry events, and connecting with other professionals in the field. Building relationships with mentors and peers can provide valuable guidance and support as you work towards advancing your career.

Join Professional Associations: Become a member of marketing associations or organizations relevant to your industry or area of expertise. Attend their events, conferences, and workshops to connect with fellow professionals and stay updated on industry trends and best practices. Attend Networking Events: Attend both online and offline networking events, such as industry conferences, seminars, and meetups. Take advantage of these opportunities to introduce yourself, exchange business cards, and engage in meaningful conversations with other marketers.

Expanding your network and visibility can significantly help advance your career in marketing in several ways such as: A strong professional network - this can serve as a source of job referrals and recommendations. When opportunities arise, your connections may recommend you for roles or endorse your skills and qualifications to hiring managers, recruiters, or clients, increasing your chances of securing employment or contracts. Interacting with peers, mentors, and industry leaders through networking events, conferences, webinars, and social media platforms can enhance your professional development. You can attend workshops and seminars. You can also seek advice from seasoned professionals to strengthen your skills and knowledge base.

Ok understand it this way Strength: Actively engaging in networking events and industry conferences. Example: Attending trade shows to connect with potential partners and clients. Gap: Underutilization of online networking platforms. Example: Failing to establish a strong presence on professional networking sites like LinkedIn.

Networking can help you advance in your Marketing career and boost visibility. Connect on LinkedIn, engage in forums, and participate in industry events, including webinars and in-person meetups. These actions help forge valuable connections and showcase your expertise. Blending online engagement with face-to-face interactions at conferences and local gatherings can unlock new opportunities and collaborations, propelling your career forward. Active participation in your professional community highlights your knowledge and positions you for growth.

Ultimately, the key is to continuously learn, grow, and adapt to the ever-changing landscape of marketing while actively seeking out opportunities for advancement.

Be curious and brave. Read, watch, listen, absorb. Find new tools, try new tools, evaluate which ones actually add value. Curiosity is a hugely undervalued skill. You need to nurture it and celebrate it. Don’t just stay in your lane, doing the job in exactly the way you’ve been told to. Explore new ways of working that bring greater efficiencies and further insights.

Identify Skill Gaps: Reflect on your current skill set and assess areas where you could improve or acquire new skills. This could include technical skills like data analysis or proficiency with specific tools, as well as soft skills like communication or creativity. Set Learning Goals: Based on your identified skill gaps, set specific learning goals for yourself. Determine what skills you want to develop and how they align with your career aspirations. Break down these goals into manageable steps to make your learning journey more achievable.

Live-long-learning is such an important skill to be up to date. People think they graduate from university and are "done". The truth is, human beings learn everything from when they are a child. The whole life is development. And you can learn New skill especially nowadays in a World, which is so dynamic and agile.

Here are few tips: 1. One should always be ahead in terms of anticipating emerging trends such as AI, ML, Voice Search Optimization and VR/AR Marketing. 2. To understand the impact of these technologies on consumer behavior and marketing strategies

Look for someone experienced in marketing who can serve as a mentor. They can offer valuable insights, advice, and support based on their own experiences.

Identify Potential Mentors: Look for experienced professionals in the marketing field who can serve as mentors. These could be senior colleagues, industry leaders, or individuals whose expertise aligns with your career goals. Reach out to them and express your interest in receiving guidance and mentorship. Establish Regular Feedback Channels: Create opportunities for receiving feedback on your work and performance. This could involve scheduling regular one-on-one meetings with your manager, requesting feedback from peers or clients on specific projects, or participating in performance reviews.

Solicite feedback e orienta??o de várias fontes para melhorar e avan?ar na carreira em marketing. Esteja aberto e proativo ao receber orienta??o.

To begin a career in marketing, one must first deeply understand the market by studying consumer behavior, learning how different platforms affect purchasing decisions and using this knowledge to create targeted business strategies. It's crucial to analyse market data to tailor strategies that meet consumer needs and track the success of marketing efforts. This foundational step is key to developing a successful marketing career.

To begin a career in marketing, one must first deeply understand the market by studying consumer behavior, learning how different platforms affect purchasing decisions and using this knowledge to create targeted business strategies. It's crucial to analyse market data to tailor strategies that meet consumer needs and track the success of marketing efforts. This foundational step is key to developing a successful marketing career.

Stay updated on industry trends, best practices, and new technologies through training programs, webinars, courses, and conferences. The more knowledgeable you are, the better equipped you'll be to seek meaningful feedback and guidance. Remember, feedback is a gift, and it's important to approach it with an open mind and a willingness to learn and improve.

Other items to consider is continuous learning & personal branding. Stay ahead of marketing trends and technologies through courses, certifications, and reading industry publications. Building a strong personal brand as a marketer involves consistently demonstrating your expertise and values across all platforms. This could mean creating content, blogging about your marketing insights, or speaking at events. Additionally, seek mentorship opportunities and be open to feedback, as these can provide guidance and accelerate your career development. Balancing professional growth with a solid personal brand ensures you're not just expanding your network but also establishing your mark in the marketing field.

One additional aspect to consider when advancing your career in marketing is the importance of cultivating a growth mindset. A growth mindset entails believing that your abilities and intelligence can be developed through dedication and hard work. This mindset can significantly impact your approach to learning, problem-solving, and embracing challenges in your marketing career.