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You need to write a pitch for a writing job. What are the key elements you should include?

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If you are a writer looking for freelance or remote work, you need to know how to write a pitch that stands out from the crowd. A pitch is a short and persuasive proposal that showcases your skills, experience, and value to a potential client or employer. In this article, you will learn the key elements you should include in your pitch for a writing job and how to tailor it to the specific needs and goals of the project.

本文章的要点总结

Craft a strong hook:

Start your pitch with something that will grab attention immediately. A clever question, a startling fact, or an anecdote can make your reader eager to learn more about what you offer.
Showcase unique skills:

In your credentials, zero in on the specific skill or achievement that sets you apart. Telling a story about how you've made a real impact in the past can be incredibly persuasive.

本摘要由 AI 和以下专家提供支持

Laiba Manan

Helping Coaches Attract 3x More Clients…
Christian Cerantola

Copywriter | Brand Manager - Startup…

1 Hook the reader

The first element of your pitch is the hook, which is a catchy and compelling introduction that grabs the reader's attention and interest. The hook should be relevant to the topic, genre, and tone of the writing job you are applying for, and it should demonstrate your creativity, expertise, and enthusiasm. You can use a question, a statistic, a quote, a personal story, or a surprising fact to hook the reader and make them want to read more.

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Laiba Manan

Helping Coaches Attract 3x More Clients with Magnetic Web Copy | Level One Writer
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In your pitch for a writing job, include a brief introduction highlighting your relevant experience and expertise. Clearly outline how your skills align with the job requirements, provide samples of your previous work. Dont forget to express enthusiasm for the opportunity to contribute effectively to the project or company.

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Ely Hibdon (they/them)??

Writer | Social Media Specialist | Admin Asst | Sustainability | Travel | Marketing | San Francisco Bay Area
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You definitely want to write a compelling hook before you talk about your skills and experience. This will ensure that your pitch is read at all. Talk then about why your book (or story, article etc.) is interesting and what it will offer. If you have no skills or experience, don't talk about that. Just let your writing sell itself, and you can talk about your experience later.

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2 Show your credentials

The second element of your pitch is your credentials, which are the qualifications and achievements that prove your credibility and suitability for the writing job. Your credentials should highlight your relevant education, training, awards, publications, testimonials, or portfolio samples that showcase your writing skills and experience. You should also mention any specific knowledge, skills, or tools that are required or preferred for the writing job, such as SEO, copywriting, editing, or software.

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Christian Cerantola

Copywriter | Brand Manager - Startup Geeks ??
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When flaunting your credentials, think elevator pitch, not a memoir. Highlight your unique angle. Beyond listing credentials, pinpoint what makes you stand out. Maybe it's your knack for turning complex topics into engaging stories, or your history of increasing readership. Dive deep into one standout skill or achievement that says, "This is why you need me". It’s not just about having skills. It’s about having the right ones for this job.

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3 Address the pain points

The third element of your pitch is the pain points, which are the problems or challenges that the client or employer is facing and that you can help them solve or overcome. The pain points should be based on your research and analysis of the project brief, the target audience, the market, and the competitors. You should show that you understand the goals and expectations of the client or employer, and that you can offer a unique and valuable solution that meets their needs and wants.

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Ely Hibdon (they/them)??

Writer | Social Media Specialist | Admin Asst | Sustainability | Travel | Marketing | San Francisco Bay Area
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If you think the prospect has pain points, move them further up. Solving a problem or offering a benefit is one of the key points in a pitch. Your skills / experience / credentials can then be used to prove the benefits or ability that you say you have.

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4 Propose your deliverables

The fourth element of your pitch is the deliverables, which are the specific products or services that you will provide to the client or employer if you are hired for the writing job. The deliverables should be clear, concise, and realistic, and they should match the scope, timeline, and budget of the project. You should also indicate how you will measure and report the results and outcomes of your work, such as feedback, revisions, metrics, or testimonials.

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Ely Hibdon (they/them)??

Writer | Social Media Specialist | Admin Asst | Sustainability | Travel | Marketing | San Francisco Bay Area
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It should be clear what deliverables you have to offer, and how they will benefit the prospect. Perhaps they would simply be a good piece of literature that everyone wants to read. Or an email series that can sell. People do not buy products. They buy benefits. So, the benefits should be included along with the deliverables.

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5 Include a call to action

The fifth element of your pitch is the call to action, which is a clear and direct request that prompts the reader to take the next step in the hiring process. The call to action should be confident and courteous, and it should indicate what you want the reader to do and how they can contact you. You can also suggest a date and time for a follow-up conversation, a meeting, or a trial assignment. You should also thank the reader for their time and consideration, and express your interest and enthusiasm for the writing job.

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6 Proofread and polish

The sixth and final element of your pitch is the proofreading and polishing, which are the steps that ensure your pitch is error-free, professional, and effective. You should check your pitch for spelling, grammar, punctuation, syntax, and formatting errors, and use tools like Grammarly or Hemingway to improve your writing quality and readability. You should also review your pitch for clarity, coherence, and conciseness, and eliminate any unnecessary or redundant words or sentences. Finally, you should test your pitch for impact, relevance, and persuasiveness, and ask for feedback from a friend, a colleague, or a mentor before you send it.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You need to write a pitch for a writing job. What are the key elements you should include?

1

2

3

4

5

6

7

1 Hook the reader

2 Show your credentials

3 Address the pain points

4 Propose your deliverables

5 Include a call to action

6 Proofread and polish

7 Here’s what else to consider

Writing

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You need to write a pitch for a writing job. What are the key elements you should include?

1

2

3

4

5

6

7

1 Hook the reader

2 Show your credentials

3 Address the pain points

4 Propose your deliverables

5 Include a call to action

6 Proofread and polish

7 Here’s what else to consider

Writing

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感谢您的反馈

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