You need to track media coverage in real-time. What tools should you use?

Com cada vez mais velocidade na difus?o das notícias (e fake news) as agências de Pr precisam ter praticamente um departamento de breaking news. Seja para proteger a??es de gerenciamento de crise de clientes em exposi??o, seja para aproveitar temas em alta para newsjacking. Na Apex, desenvolvemos uma ferramenta própria que procura em diversos canais e redes sociais os trending topics relacionados aos temas dos nossos clientes.

Según mi experiencia si debemos estar siempre actualizados sobre determinados temas es necesario contar con al menos una persona del equipo dedicada al seguimiento de medios. Hoy hay servicios de monitoreo de medios que no son costosos y alivian bastante esa tarea, pero siempre hace falta alguien que filtre lo que llega. A eso hay que a?adir los aplicativos en internet que programando palabras claves te envían alertas relacionadas, como google news, por nombrar a una muy conocida y fácil de usar. En las redes sociales sucede lo mismo, existen herramientas a través de las cuales podemos hacer seguimiento a temas que no son importantes.

If you can afford a media tracking tool, Cision PR Newswire (or something similar) provides near real-time data across markets locally, nationally, globally. In my business-to-business PR experience, it provides a level of visibility that we can't track on our own and gives us analytics that companies can leverage for promotion and sales.

Real-time media coverage tracking enables organizations to promptly identify and respond to emerging narratives, monitor brand sentiment, and gauge the impact of PR initiatives. By staying abreast of evolving media conversations, businesses can effectively manage reputation, capitalize on opportunities, and mitigate potential crises in a timely manner.

Several tools can help you track media coverage in real-time. Here are some popular ones: Google Alerts, Talkwalker, Meltwater, Brandwatch, Hootsuite and Awario. Media monitoring services: Companies like Cision, Meltwater, and others offer comprehensive media monitoring services, including real-time tracking, sentiment analysis, and reporting. When selecting a tool, consider your specific needs, the platforms you want to monitor, and your budget. It is often beneficial to use a combination of tools to ensure comprehensive coverage and accurate insights.

Canais próprios s?o mais f;aceis de se acompanhar uma vez que est?o dentro de casa. Canais pagos, ainda mais, mais raros e planejados dentro de uma estratégia. Os mais complexos s?o os canais ganhos (earned). Uma boa clippadora que olhe para veículos impressos, digitais, blogs (se for o caso para sa empresa) ajudam muito. Mas n?o podemos deixar de lado, de acordo com o tipo de negócio que você está inserido, do poder da Televis?o e do Rádio no Brasil. Quanto mais amplo o monitoramento, mais caro ele será.

The tracking of media coverage in real time for brands is important in order to avert a crisis, to spot an communication opportunities and managing perceptions. It is important for one to understand the brand you are tracking. Whether it is a brand that receives a lot of earned media or your brand is active on owned media. This will be a guide as to whether you need a service provider to assist in tracking earned media. In South Africa, companies like, @meltwater, @newsclip media monitoring, @brandwatch, are assisting companies to track their brands.

Combining advanced monitoring tools and strategy. Mentions must be distinguished from meaningful engagement. Beyond the numbers, consider context, sentiment, and coverage reach. Use web analytics tools like Google Analytics to see how media mentions affect website traffic and conversions.

A multi-tool approach is needed to track and analyze owned media in real time. Google Analytics can help you track website traffic, user behavior, and conversion rates. Use social media analytics to measure post engagement and response. Monitor your SEO rankings and optimize your content with SEO tools. Use email marketing analytics to measure open and click-through rates. Last but not least, direct customer feedback can provide qualitative insights. Integrating these data sources provides a holistic view of your owned media’s performance.

Monitoring owned media coverage in real-time necessitates leveraging web analytics platforms, social media management tools, and content management systems. These tools provide insights into website traffic, user engagement metrics, and social media interactions, enabling organizations to assess the reach and resonance of owned content. By tracking key performance indicators (KPIs) such as page views, shares, and comments, businesses can optimize content strategies and enhance brand visibility across owned channels.

Utilize platform-specific analytics, such as Google Ads or Facebook Ad Manager, to track the performance of your campaigns, focusing on key metrics like impressions, clicks, cost-per-click, and conversion rates.

For real-time media coverage tracking in an Indian context, you can consider tools like Zoho Social or Falcon.io, which provide insights into social media trends specific to the Indian market. Additionally, Awario and Brand24 offer sentiment analysis and monitoring across various platforms, including regional ones. These tools can enhance your ability to stay updated on Indian news and discussions. If you have specific preferences or requirements, feel free to let me know for more tailored recommendations!