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You need to monitor media for your journalism project. What's the best tool to use?

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Media monitoring is the process of tracking and analyzing the coverage and mentions of your journalism project across different media channels, such as newspapers, magazines, websites, blogs, podcasts, social media, and broadcast media. Media monitoring can help you measure the impact, reach, and sentiment of your project, identify opportunities and challenges, and learn from your peers and competitors.

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Turki Ali Al-Balushi

Journalist and storyteller @alqissahlab | Oman Correspondent @ New York Times | Helping organizations grow their…

1 Why monitor media?

Media monitoring can provide you with valuable insights and feedback for your journalism project. Through monitoring media, you can assess the performance of your project in terms of quantity, quality, and tone of coverage and mentions. You can also identify key influencers, sources, and platforms that are relevant to your project and audience. Moreover, it allows you to discover gaps, trends, and issues that are emerging or changing in your field or topic of interest. Furthermore, it enables you to engage with your audience by responding to comments, questions, and feedback, as well as sharing your project with them. Finally, it provides an opportunity to improve your project by learning from the best practices, successes, and failures of other journalists and media outlets.

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Turki Ali Al-Balushi

Journalist and storyteller @alqissahlab | Oman Correspondent @ New York Times | Helping organizations grow their digital presence through compelling storytelling
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Media monitoring involves tracking and analyzing various media sources, such as news articles, social media, and broadcasts, to gather information about specific topics, brands, or trends. It can provide insights into public opinion, help manage a brand's reputation, track competitors, and stay informed about industry trends. Additionally, media monitoring is valuable for crisis management, market research, and understanding the overall media landscape.

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2 How to monitor media?

For your journalism project, there are many tools and methods you can use to monitor media. Google Alerts is a free service that allows you to create keyword or phrase alerts and receive them via email or RSS feed. Social media platforms have built-in features or tools to monitor mentions, hashtags, and keywords related to your project. Media databases provide access to a large collection of media outlets, journalists, and sources you can search and filter by criteria. Additionally, media analysis software offers advanced and comprehensive features for media monitoring and analysis. These tools can help you collect, organize, and visualize data and metrics related to your project's media coverage and mentions, such as volume, reach, sentiment, engagement, and impact. Examples of media analysis software include Meltwater, Cision, or Brandwatch.

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Vidushi Aparajita

Content Strategy | NFDC | Ministry of Information & Broadcasting | City, University of London'20 | LSR'17
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Twitter is a good place to start, follow relevant hashtags to stay updated on the latest developments around your topic of interest. TV news media outlets often rely on Reuters, AP and other international news distribution channels to provide fact-checked news coverage on real-time issues. Always aim to cover both sides of the story for an unbiased news piece.

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3 What to monitor?

When working on a journalism project, you may want to monitor different aspects of the media landscape. Media coverage, mentions, sentiment, and engagement are all important to consider. Media coverage should be monitored for frequency, diversity, credibility, tone, angle, and framing. Media mentions should be monitored for sources, platforms, formats, context, relevance, and accuracy. Media sentiment should be monitored for polarity, intensity, consistency, and the factors or triggers that influence it. Finally, media engagement should be monitored for indicators such as views, clicks, shares, comments, likes, ratings or reviews. Channels and drivers of engagement should also be taken into consideration.

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4 How to use the data?

Media monitoring can help you improve and enhance your journalism project in various ways, such as evaluating the outcomes and impacts based on media indicators and metrics, adjusting the strategy and tactics based on media feedback, communicating the project's value to your audience using media evidence, expanding the project's network by connecting with media outlets, and innovating methods by learning media trends.

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5 How to start?

If you want to start monitoring media for your journalism project, there are several steps you can take. First, you should define your project's goals, objectives, and audience, and how media monitoring can support them. Choose the tools and methods that meet your project's needs, budget, and resources. Set up your media alerts, queries, and filters with the keywords, phrases, and criteria that you want to track. Then collect and organize the data and information from your media monitoring tools and methods in a secure place. Analyze this data using the appropriate tools and techniques to generate reports and visualizations. Finally, use these data and insights to improve your journalism project and share them with your audience, stakeholders, and funders.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You need to monitor media for your journalism project. What's the best tool to use?

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1 Why monitor media?

2 How to monitor media?

3 What to monitor?

4 How to use the data?

5 How to start?

6 Here’s what else to consider

Journalism

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