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You need to increase your website traffic. How can you find the right keywords to make it happen?

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You need to increase your website traffic. How can you find the right keywords to make it happen? Keywords are the words and phrases that people use to search for information, products, or services online. They are also the foundation of your search engine optimization (SEO) strategy, as they help you rank higher and attract more relevant visitors to your website. But how do you know which keywords to target and how to use them effectively? In this article, you will learn how to find the right keywords for your website using some free and easy keyword research tools.

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Anita Pontzer/ Biggins

Trusted Advisor | Empowering Entrepreneurs & Dreamers Business Networking

1 Understand your niche

Before you start looking for keywords, you need to have a clear idea of what your website is about and who your target audience is. You need to understand your niche, your value proposition, your competitors, and your customers' pain points and goals. This will help you narrow down your focus and find keywords that match your content and your users' intent. You can use tools like Google Trends, Answer the Public, or Quora to discover what topics and questions are popular and relevant in your niche.

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Anita Pontzer/ Biggins

Trusted Advisor | Empowering Entrepreneurs & Dreamers Business Networking
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I suggest using Google's free tools to increase website traffic. Your target audience uses keywords to find your website. That is why using the right keywords in your content is essential. These tools will provide you with the inside secret of your target.

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Abdul Rehman

Founder & CEO @ AbodDigital | SEO Consultant To Increase Your Traffic and Revenue ?? Helped 200+ Startups and Businesses Achieve Million-Dollar Success
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Start by brainstorming relevant terms related to your business, products, or services. Then, use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify popular search terms with high search volumes and low competition. Pay attention to long-tail keywords, which are more specific and often easier to rank for. Analyze your competitors' keywords to see what's working for them, and consider incorporating similar terms into your strategy.

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Uday Kumar

Digital Marketing Specialist at Ethereal Machines with expertise in Performance Marketing
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It's about grasping the nuances of your industry, knowing your unique selling points, and empathizing with your audience's needs. - Keyword research is essential, but it's only one piece of the puzzle. Dive deep into your niche to truly resonate with your audience and stand out from competitors.

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2 Use keyword research tools

Once you have a general sense of your niche, you need to use keyword research tools to find specific keywords that you can target. Keyword research tools help you analyze the search volume, competition, difficulty, and relevance of different keywords. They also suggest related keywords and variations that you can use to expand your list. Some of the most popular and useful keyword research tools are Google Keyword Planner, Ubersuggest, and Moz Keyword Explorer.

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Mohammed Elamin Ahmed

SEO specialist | Web Developer | Enhancing User Experience
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One of the most important things In keyword research is to understand the search intent of the users and classifying it based on your values that you will provide of it, having in mind the search intent can vary based on region for the keywords, using Ahref keyword tool is very helpful.

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Uday Kumar

Digital Marketing Specialist at Ethereal Machines with expertise in Performance Marketing
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While keyword research tools like Google Keyword Planner, Ubersuggest, and Moz Keyword Explorer are valuable, don't rely solely on them. Supplement with manual research, competitor analysis, and user behavior insights for a comprehensive keyword strategy.

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3 Evaluate and prioritize keywords

After you have a list of potential keywords, you need to evaluate and prioritize them based on your goals and resources. You need to consider factors such as the search intent, the difficulty, the competition, and the opportunity of each keyword. You want to choose keywords that have high search volume, low competition, high relevance, and high potential to convert. You also want to balance between short-tail and long-tail keywords, as they have different advantages and disadvantages.

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4 Organize keywords into groups

The next step is to organize your keywords into groups or clusters based on their similarity and relevance. This will help you create a logical and coherent structure for your website and your content. You can group your keywords by topic, category, subcategory, product, service, or any other criteria that makes sense for your website. You can use tools like Keyword Tool or Keyword Mapper to help you create keyword groups and visualize them.

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5 Map keywords to pages

The final step is to map your keywords to the pages on your website or the pages that you plan to create. This will help you optimize each page for a specific keyword or a group of keywords, and avoid keyword cannibalization or duplication. You want to assign one primary keyword and a few secondary keywords to each page, and use them in your title, headings, meta tags, URL, and content. You can use tools like Screaming Frog or Sitebulb to audit your existing pages and identify any gaps or issues.

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Uday Kumar

Digital Marketing Specialist at Ethereal Machines with expertise in Performance Marketing
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Mapping keywords to pages ensures each page is optimized for specific terms, reducing cannibalization. Tools like Screaming Frog help identify optimization gaps, aiding in targeted content creation and improved rankings.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Bryan Halverson

?? Passionate SEO Specialist Transforming Struggles into Success ?? 15+ Years of Experience in Digital Marketing | Content Marketing Consultant
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Keyword research is not just about finding high volume keywords that will convert - it is about finding realistic keyword opportunities that have solid search volume and conversion potential. Many people make the mistake of locking on to a keyword or group of keywords purely based on the volume without actually weighing the odds of ranking for it/them. If your “perfect” keyword gets 80k searches a month but you have ZERO chance of ranking well for it, what good is it? Check the authority of the sites that are currently on the first page for the keyword(s) that you are targeting. I like to use Ahrefs, and use a DR of 30 or less as my measuring stick. If at least one page in the top 5 has a DR of 30 or less, I know my chances are good.

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You need to increase your website traffic. How can you find the right keywords to make it happen?

1

2

3

4

5

6

1 Understand your niche

2 Use keyword research tools

3 Evaluate and prioritize keywords

4 Organize keywords into groups

5 Map keywords to pages

6 Here’s what else to consider

Search Engines

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You need to increase your website traffic. How can you find the right keywords to make it happen?

1

2

3

4

5

6

1 Understand your niche

2 Use keyword research tools

3 Evaluate and prioritize keywords

4 Organize keywords into groups

5 Map keywords to pages

6 Here’s what else to consider

Search Engines

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感谢您的反馈

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