You have product marketing skills. How can you use them to become a content marketer?

My experiences in the field of product marketing can have important points in the field of the question One: I know the views and tastes of the consumers of the products in question, and I can usually do content marketing with related keywords and matching content. Two: Considering the knowledge of the product and customer persona, I can compile a content strategy document and use them in the product marketing document. Three: Over time, content creation can become a low-cost marketing tool for me Finally, the customer now wants to be targeted indirectly, and content marketing shows the same path

Been in product marketing for a while, and guess what? Those skills are killer for content marketing too! Here's why Product marketing whisperer? Now I use that knowledge to create content people want to see. Product messaging made me a better writer. Now I write killer headlines and blog posts that grab attention. Remember product marketing strategy? Now I use it to build content plans – goals, formats, the whole shebang. Numbers aren't scary! I use product marketing data to see what content works and what flops. Gotta keep creating awesome stuff!

Here is how you can use product marketing skills to become a content marketer: Empathizing with the user is one of the important traits of a product marketer, by empathizing we can connect with the user, so in content marketing to get to the user you need to be empathetic. Creativity is the next skill which can make you a better content marketer, and creativity is common trait of a product marketer, so some of these transferable skills can make you a better content marketer.

Both basic skills are marketing skills, so if the principle is the same, the strategy they share can be based on the same principles. Doing marketing research, using frameworks for analysis, and searching trends are global marketing skills that can be applied to a strategy.

Building a solid content strategy is essential for success in content marketing. Leverage your product marketing skills to develop a comprehensive plan that outlines your content goals, target audience, key messaging, content themes, and distribution channels. Identify the types of content that resonate with your audience, whether it's blog posts, infographics, videos, or case studies, and map out a content calendar to ensure consistent and strategic publishing.

Dieser Fahrplan hilft mir immer gut, wenn ich texte: 1. mein potenzieller Kunde 2. hat ein Problem (was ich l?sen will) 3. trifft mein Produkt 4. was die Vorteile sind, was ist die L?sung 5. fordert Kunden zur Handlung auf (Call-to-Action) 6. daraus resultiert Erfolg/Misserfolg

A product marketer is a storyteller. This is the skill to leverage to craft engaging content. It will allow you to better understand what content needs to be created and resonate with audiences to drive brand success.

Content marketing is a collaborative effort that often involves working with various teams and stakeholders. Draw on your product marketing experience to collaborate effectively with cross-functional teams, including content creators, designers, developers, and subject matter experts. Foster open communication, share insights and feedback, and leverage each team member's expertise to create high-quality content that aligns with your overall marketing objectives.

Continuous testing and optimization are key principles of successful content marketing. Apply your product marketing skills to analyze content performance, track key metrics, and gather feedback from your audience. Use A/B testing, heatmaps, and user feedback to identify areas for improvement and refine your content strategy over time. Stay agile and adaptable, and be willing to experiment with different content formats, messaging, and distribution channels to optimize your results.

Transitioning from product marketing to content marketing involves leveraging your skills in a slightly different way. Focus on storytelling and creating engaging content that highlights the unique value propositions of the product. Develop a deep understanding of your target audience's needs and preferences to tailor your content effectively. Utilize your product knowledge to produce informative and compelling content that resonates with your audience, building a bridge between the product and the audience's interests.

Content marketing marries content creation to the marketing funnel. Assuming your content creation skills are up to par, assuming you understand the funnel, and understand your customers, embracing content marketing as a product marketer shouldn't be a problem.

Building your skills as a content marketer is an ongoing journey of learning and growth. Stay curious, stay updated on industry trends and best practices, and don't be afraid to step out of your comfort zone to try new strategies and techniques. Embrace the creative process, stay authentic to your brand voice, and always prioritize delivering value to your audience through your content.

Product marketers already have excellent stories. But a good story is useless if your audience stroll through it. You have to make them stop by your posts and read them. So learn to craft the most engaging hooks.