You have a journalism background and want to move into digital marketing. How do you translate your skills?

2 Writing and editing

As a journalist, you have honed your writing and editing skills to produce clear, concise, and accurate content. You also have a keen eye for grammar, spelling, and style. These are valuable skills for digital marketing, where you need to write and edit copy that is optimized for search engines, web design, and user experience. You can use your writing and editing skills to create headlines, meta descriptions, landing pages, email campaigns, ads, and more.

4 Curiosity and learning

As a journalist, you have developed a curiosity and a learning mindset that drives you to explore new topics, sources, and perspectives. You also have a willingness to adapt to changing situations, technologies, and demands. These are essential skills for digital marketing, where you need to keep up with the latest trends, tools, and best practices. You can use your curiosity and learning skills to discover new opportunities, experiment with new tactics, and learn from your results.

5 Ethics and credibility

As a journalist, you have followed a code of ethics and standards that guides your work and ensures your credibility. You also have a sense of responsibility and accountability for your actions and outcomes. These are important skills for digital marketing, where you need to build trust and loyalty with your customers, partners, and stakeholders. You can use your ethics and credibility skills to follow the rules and regulations of digital marketing, respect your audience's privacy and preferences, and deliver value and quality.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?