Why should you build a personal brand on social media?

Building a personal brand on social media is not just about popularity; it's about leveraging authenticity to create connections, inspire trust, and open doors to countless opportunities.

It allows you to have a certain professional image, show off your personality and expertise about specific topics. By doing this, you allow others to relate to you and build trust. Trust is very important when it comes to professional relationships. People are more likely to do business with someone they trust. You can show off a certain skill set and set yourself apart. By differentiating yourself you can really stand out. You gain recognition and it makes you memorable. It allows you to inspire and educate. An example of this is Jay Shetty. He translated his experience into a book, "Think like a Monk". It’s a bestseller about mastering your mindset and how this helps you in life. A personal brand allows you to stay top of mind.

Personal Branding is your USP (unique selling point), It's what distinguishes you from the rest. Its your ultimate leverage. Here's what Personal Branding could do for you: Increase your visibility on the marketplace Meet amazing people and grow your network Get jobs that aren't even advertise Become a thought leader Monetize yourself: products, services, or personal brand deals. Help & Inspire people Whether you like it or not everyone has a personal brand, so how you are perceived is up to you. So what better way to promote one than on social media.

Building a personal brand is so important when starting a business, it helps you to stand out in front of your competitors, showcase your skills and connect with people who share similar opinions and values. A personal brand gives you that platform where you can share your thoughts, experiences and expertise leading to better opportunities within your industry. You need to build that credibility within the industry to be known as a valued source of information! Trust is key. Here is how I would build a personal brand from scratch: - Show your skills - Share your opinions and knowledge - Storytelling - Become a familiar face/profile that people will remember - Define your ideal customer/client - Stick to consistent branding

I like Lara Acosta answer to this question: If you're starting from 0, do this: 1. Focus on LinkedIn only 2. Learn how to write well on the platform 3. Understand psychology and how to leverage it 4. Network like crazy every single day via DM 5. Focus on building your story live 6. Just send it, post it, GO!

Actually, I disagree with choosing the social media platform based on your brand, I believe every brand can adapt its content to suit any social media platform, there are doctors who build their personal brand on TikTok. Rather, it is best to choose a platform based on your strength and skill set, If you are better at composing your thoughts into sentences and can grab attention by writing use platforms like LinkedIn where people are interested in your insights and thoughts, if your strength is in speaking to the audience directly and sharing captivating information in short monologues or videos, you can try TikTok or Instagram.

When you are planning a personal brand on social media, you want to choose just 1-2 social media platforms to be on. This way you aren't overwhelming yourself with too many platforms. I recommend that you focus on where your clients are. Selena Gomez (founder of Rare Beauty) isn't on LinkedIn - why? Because her clients (millennials and Gen Z) are not on LinkedIn to buy makeup. If you are a B2B brand/owner, LinkedIn is a great place to be, because your clients are here.

There are basically six steps that you should consider 1. Define your target audience: Who do you want to be relevant for? 2. Define your personal value proposition: What should people call you for? 3. Build a strong visual and verbal identity: How do you want to come across (remain genuine!) 4. Maximize the potential of your LinkedIn page 5. Deliver valuable content: Content that is combining your value proposition and your target audience. 6. Build relationship: The network always wins!

Your personal brand is meant to be Personal not – generic repost– Be polar, have opinions – it's okay to disagree. Show your personality, it's your strength, tell us what you do outside of work.

Actually, I disagree with limiting oneself to specific platforms based on profession. Every platform has a diverse audience, and you might be surprised at the opportunities that arise when you explore beyond traditional boundaries.

In a world full of niche, be niche-less. Instead make your personality be the core of your brand . Building a personal brand isn’t what it used to be pre-Covid. Your brand can change, evolve to be the you of today, but your personality stays the same.

It's important to understand that defining and building your personal brand equals you taking control of your personal story. If you don't people will come up with their own story. Staying in control of your personal brand will help you to steer the messaging and can help to steer the narrative.