Which virtual tour platforms provide advanced analytics and insights?

1 BI Explained

Business Intelligence (BI) is the process of analyzing data to inform business decisions. In the context of virtual tours, BI can track how users interact with the tour, what areas they are most interested in, and where they disengage. This information is crucial for businesses to refine their virtual experiences and improve their marketing strategies. Advanced analytics in virtual tour platforms can reveal patterns and trends that may not be immediately apparent, enabling a deeper understanding of customer preferences and behavior.

3 Heatmaps & Clicks

Heatmaps and click tracking are powerful tools that show where users are most active within a virtual tour. They provide a visual representation of hotspots and areas that attract the most clicks or attention. This data can help you identify which features or information points are most appealing to your audience. By analyzing this information, you can optimize the placement of key elements within your tour to enhance user experience and engagement.

4 Conversion Tracking

Conversion tracking is vital for measuring the return on investment (ROI) of your virtual tours. Some platforms offer the ability to track specific actions taken by users, such as filling out a contact form or making a purchase. This data helps you understand which aspects of your tour are effectively driving users towards your desired outcomes. By optimizing your virtual tours for conversions, you can increase their impact on your business goals.

5 Visitor Segmentation

Visitor segmentation allows you to divide your audience into groups based on behavior or demographics. This feature enables you to tailor experiences and marketing efforts to specific segments. For example, you could create different versions of your virtual tour for first-time visitors versus returning visitors. Advanced analytics provide the insights needed to segment your audience accurately and deliver more personalized and effective experiences.

6 Integration Capabilities

Integration capabilities are crucial for maximizing the potential of virtual tour analytics. Some platforms allow you to integrate with other BI tools or customer relationship management (CRM) systems. This integration can provide a more comprehensive view of your customer journey and enhance your overall BI strategy. By combining virtual tour data with other business data, you can gain a more holistic understanding of your customers and make more informed business decisions.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?