Which new social media platforms are you exploring?

It seems like there are always new social media platforms popping up, but before you jump in, take a moment to think about what you really want to do. Are you looking to have fun, share information, educate, entertain, or make new connections? And then, think about who you want to reach. It's important to know the basic details about the people you're trying to connect with and the demographics of the people who already hang out on the platform. Different platforms lend themselves to various forms of media – audio, video, images, and text. What is your preference Where do you excel/shine? These insights will help you decide if the platform lines up well with your goals.

Outside of FB, LI, Insta, X, there are a ton of great platforms worth considering. But, before you jump in, ask: "Who's there? What's the vibe? Does it vibe with my brand?" These are the types of questions you need to be asking. Before you even get to defining your goals and your audience, you need to know what your weekly bandwidth is and how many platforms you can manage well. For most of us small companies, we can only handle 3. If one of those is not working it may be time to consider changing things up. Outside-the-box recommendation: Checkout Alignable. It's been shockingly good for me.

In my experience you should first define you Ideal Customer Avatar ICA, and your goals for using a platform. You want to meet your target ICA where they are especially if you have limited ads budget. As a business owner you need to create your email list so that you are not dependent on 3rd party social media platform to grow your brand and business. If this helps give it a thumbs up!

Each and every social media platform is unique in nature. In order to know the most suitable platform, you need to have a clear idea of the target audience. For example: for B2B businesses, LinkedIn is the go-to platform. Brands leverage LinkedIn company pages by posting regularly and running advertisements as part of their strategy. Additionally, professionals use it for personal branding. Understand and research each and every platform in detail.

In the digital marketing space, it's really important to be an early adapter. Embrace change because, in this space, it happens every day. Oftentimes, being early to the party has its rewards. When testing a new tool or social platform, don't be afraid to make a splash and of course, monitor those ripples. Are folks loving your vibe? Use metrics like comments, shares, and those sweet, sweet likes to gauge your splash impact. Remember, it's not about how many platforms you're on, but nailing the ones you choose. Additionally, you need to allow ample time to know if something is working or not. Sometimes that means 4-6 months.

We're experimenting on Threads right now, and our initial observations are quite intriguing. The folks on Threads seem chill, and the ambiance feels akin to a room full of writers and artists converging into one collective space. Rather than encountering negativity or trivial disputes, what stands out is the sense of sharing and community. Threads has managed to cultivate an atmosphere where creativity, empathy, and intellectual curiosity thrive. This creates a refreshing contrast to the noise and contention often found on other platforms. It's more than a new channel for reaching audiences. The insights we're gaining from Threads could significantly influence our strategies moving forward.

We're experimenting on Threads right now, and our initial observations are quite intriguing. The folks on Threads seem chill, and the ambiance feels akin to a room full of writers and artists converging into one collective space. Rather than encountering negativity or trivial disputes, what stands out is the sense of sharing and community. Threads has managed to cultivate an atmosphere where creativity, empathy, and intellectual curiosity thrive. This creates a refreshing contrast to the noise and contention often found on other platforms. It's more than a new channel for reaching audiences. The insights we're gaining from Threads could significantly influence our strategies moving forward.