登录查看更多内容

Last updated on 2024年4月1日

When should you scrap your copy and start over?

由人工智能和领英社区提供技术支持

Sometimes, no matter how hard you try, your copy just doesn't work. You've rewritten, edited, and tweaked it, but it still fails to connect with your audience, convey your message, or persuade them to take action. When should you give up on your copy and start over from scratch? Here are some signs that your copy needs a complete overhaul.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

RAJIB PATRA

Writer, creator, and marketer.

1 It lacks clarity

Your copy should be clear, concise, and easy to understand. If your copy is vague, confusing, or full of jargon, you're losing your readers' attention and trust. You need to make sure your copy answers the basic questions of who, what, why, how, and when. You also need to use simple words, short sentences, and active voice. If your copy is unclear, it's time to scrap it and write it again with more focus and simplicity.

添加您的观点

RAJIB PATRA

Writer, creator, and marketer.
举报内容
Clarity is crucial in effective copywriting. - Vague or jargon-heavy content risks losing reader trust and attention. - Address fundamental questions and utilize simple language and active voice for better comprehension. - If clarity is lacking, it's essential to revise the copy with a sharper focus and simplicity to effectively communicate the message.

已翻译

赞

2 It lacks relevance

Your copy should be relevant to your audience, your offer, and your goal. If your copy is irrelevant, you're wasting your readers' time and missing the opportunity to engage them. You need to do your research, understand your audience's needs, wants, and problems, and tailor your copy to match their interests and expectations. You also need to show how your offer solves their problem, benefits them, and differs from your competitors. If your copy is irrelevant, it's time to scrap it and write it again with more insight and value.

添加您的观点

RAJIB PATRA

Writer, creator, and marketer.
举报内容
Relevance is essential in effective copywriting. - Irrelevant copy wastes readers' time and misses opportunities for engagement. - Conduct thorough research to understand audience needs and tailor the copy accordingly. - Highlight how your offer solves their problems and differentiates from competitors to enhance relevance and value. If the copy lacks relevance, it's crucial to rewrite it with more insight and value to effectively resonate with the audience.

已翻译

赞

3 It lacks emotion

Your copy should be emotional, not just logical. If your copy is emotionless, you're failing to connect with your readers on a deeper level and motivate them to act. You need to use storytelling, sensory details, vivid language, and emotional triggers to capture your readers' attention and imagination. You also need to appeal to their fears, desires, and aspirations, and show how your offer can help them achieve their goals or avoid their pain. If your copy is emotionless, it's time to scrap it and write it again with more passion and persuasion.

添加您的观点

RAJIB PATRA

Writer, creator, and marketer.
(已编辑)
举报内容
Emotional resonance is crucial in effective copywriting. - Copy lacking emotion fails to connect with readers on a deeper level and lacks the power to motivate action. - Utilize storytelling, vivid language, and emotional triggers to capture readers' attention and imagination. - Appeal to readers' fears, desires, and aspirations, demonstrating how your offer can address their needs and aspirations. If the copy lacks emotion, it's essential to rewrite it with more passion and persuasion to resonate effectively with the audience.

已翻译

赞

4 It lacks structure

Your copy should be structured, not just random. If your copy is unstructured, you're making your readers work too hard to follow your logic and argument. You need to use headlines, subheadings, paragraphs, transitions, and calls to action to organize your copy and guide your readers through your message. You also need to use the AIDA formula (attention, interest, desire, action) or a similar framework to create a clear and compelling flow of information and emotion. If your copy is unstructured, it's time to scrap it and write it again with more order and direction.

添加您的观点

RAJIB PATRA

Writer, creator, and marketer.
(已编辑)
举报内容
Structuring your copy effectively is essential for clarity and coherence. - Unstructured copy can make it difficult for readers to follow your message and diminish its impact. - Utilize elements like headlines, subheadings, and transitions to guide readers through your content logically. - Implement frameworks like AIDA (attention, interest, desire, action) to create a clear and compelling flow of information and emotion. If your copy lacks structure, it's crucial to rewrite it with more organization and direction to enhance readability and engagement.

已翻译

赞

5 It lacks feedback

Your copy should be tested, not just assumed. If your copy is untested, you're risking to miss errors, flaws, or gaps in your copy that could hurt your results. You need to get feedback from your peers, clients, or target audience to validate your copy and improve it. You also need to measure your copy's performance using metrics such as open rates, click-through rates, conversion rates, or sales. If your copy is untested, it's time to scrap it and write it again with more data and proof.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Kezia Israel, MBA ????

Using words to make brands well-known ?? Saucy Sweetheart ?? Verbal Identity Strategist ?? LinkedIn Community Top Voice ?? ForbesBLK
举报内容
It lacks a consistent voice and tone. If your copy's voice is all over the place and fails to maintain a consistent tone, starting over with a clear understanding of your brand voice might be the best idea.

已翻译

赞

Copywriting

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

When should you scrap your copy and start over?

1

2

3

4

5

6

1 It lacks clarity

2 It lacks relevance

3 It lacks emotion

4 It lacks structure

5 It lacks feedback

6 Here’s what else to consider

Copywriting

给文章评分

感谢您的反馈

更多Copywriting相关文章

更多相关阅读内容

When should you scrap your copy and start over?

1

2

3

4

5

6

1 It lacks clarity

2 It lacks relevance

3 It lacks emotion

4 It lacks structure

5 It lacks feedback

6 Here’s what else to consider

Copywriting

给文章评分

感谢您的反馈

查看其他技能