What's your unique value proposition for a new career?

One piece of advice I give my career coaching clients ... find ways to demonstrate to hiring authorities that you will be able to help them "move the needle" forward. In other words, how will your skills and gifts help the organization make or save money? Think of examples from your past work history and be prepared to share your best narratives.

Remember that your strengths encompasses both tangible skills like technical expertise & intangible qualities such as critical thinking or adaptability. Especially when it comes to a career change, the true gems lie in your transferable skills—those intangible qualities that set you apart in your job search. When navigating a career pivot, it's crucial to pinpoint commonalities between your prior experiences and the new direction you aspire to take. In particular, skills like persuasion, negotiation or efficiency possess universal value across various industries and fields. Identify these cross-cutting competencies and illustrate your value by offering concrete examples of how you've applied these skills in practical, real-life scenarios.

I recommend starting with the award-winning YouMap career profile assessment, which will help uncover your Strengths, Values, Skills, and Personality all in one! The assessment results come with a workbook where you can work towards creating a Unique Contribution Statement. The work continues, though. You must figure out how to communicate how your talents align and add value to your future decision-maker.

For me, a UVP (Unique Value Proposition) can be a combination of skills that help you stand out. For example, it could simply be that you are very good at presenting with outstanding PowerPoint slides described by detailed data-processed charts. The combination of your skills can create your unique values, something you might have felt during your previous work experience. Your task now is to figure out it, authenticate it, and paint the most accurate and truthful picture of it. Presenting notable results of this UVP, something you have done and been reward for in the past, will really be a great reference.

I am writing a case study as a sample of my work capabilities. It documents problems I have solved in more detail than just a line on my resume. It is analytical and shows my problem-solving abilities from idea or concept through deployment. I compiled 4 situations in which I did the same thing successfully. This demonstrates my approach or techniques that I have created that worked.

The wisdom of crowds is going to beat google desk top research every time for this. Create a talking tour list of people you know who are already in your niche. BUT don't go in blind. Leverage the power of technology: 1)Begin a conversation with a generative AI tool like ChatGPT. This will very quickly show you the important, relevant, and in demand skills, values and expertise in your target niche. In fact you can ask for a list of each. 2)Copy and paste 30 job descriptions from your chosen niche into a word cloud generator and pull the 5 most important requirements of for your niche. Use these as pre-read so you have the broad landscape clear and can focus on the nuance and human only insight in your 'virtual coffee catch ups'

One of the best ways to research is to talk with people who are actually doing your ideal job. Find out the hard truths about the work and if there will be any perceived barriers to your successful transition into a new career.

Entender o mercado-alvo é como estudar o terreno antes de plantar as sementes. Investigue profundamente o setor ou fun??o que deseja explorar, identificando as demandas e desafios específicos. Pergunte-se: quais habilidades e competências est?o em alta? O que as empresas ou clientes valorizam mais? Use relatórios, análises de mercado e intera??es com profissionais da área para obter insights valiosos. Essa pesquisa n?o só permitirá alinhar seus pontos fortes às demandas do mercado, mas também ajudará a identificar lacunas que você pode preencher com suas habilidades únicas, criando uma conex?o perfeita entre o que você oferece e o que o mercado precisa.

From my experience coaching professionals seeking a career shift, I find this template particularly helpful. WHAT I AM–This is your brand,(I am a senior operations specialist, a C-level business manager, or an executive director specializing in non-profit environments) WHY I AM–This is the validation for what you are and includes: A statement about your top key qualification areas or functional strengths. A sentence providing some relevant quantified results you have achieved. HOW I AM–This is more personal; it speaks to who you are and how you do what you do. For example, “What makes me unique is…” or “The reason I’ve been successful is that I …” where you include some behavioral strengths that align with the product definition above.

To craft a standout statement, -Think of yourself as a limited-edition masterpiece. In truth, there's only one you, right? -Now go further and think about your individuality. What's the intersection of your skills, experiences, and passions that sets you apart? Why do you deserve the position over other candidates? And how does this benefit your future employer? -Confidently highlight these unique qualities in your resume, cover letter, and interviews to demonstrate your unique value proposition.

This UVP statement can develop into a summary and objective statement used at the top of your resume. That should include a high-level list of applicable qualifications from your background and how they apply to where you want to take your career next.

Not much to add, just a small note that your statements must be truthful. Some people tend to show off things they may not have achieved yet, which can lead to undesirable outcomes. Always be as kind and honest as possible.

Uma proposta de valor única (UVP) é como um cart?o de visitas verbal que resume seu impacto e relevancia. Ao criar sua declara??o, seja conciso, cativante e direto. Pense nisso como uma resposta poderosa para quem você é, o que você faz e por que você é essencial. Por exemplo, em vez de dizer 'Sou um profissional de marketing', que tal 'Sou um estrategista de marketing digital especializado em aumentar a visibilidade de marcas através de campanhas criativas e orientadas por dados'? A UVP deve captar sua essência profissional, destacar seus diferenciais e transmitir confian?a, para que quem a ouve saiba instantaneamente o valor que você agrega.

As your resume gets reviewed by mentors, career coaches, and recruiters, you will get valuable feedback (often without even asking for it) that will help you to iterate, align, and narrow-in on an optimized UVP. Of course, it also helps to proactively ask for feedback. The most motivated and proactive candidates end up with the best UVPs and resumes!

Every interaction should be seen as a learning opportunity. Whilst your core traits, strengths and expertise should form 80% of your UVP, the other 20% will need to flex to any given situation Practice delivering your UVP not just to test resonance with your audience but also to improve your confidence and fluidity in describing the material commercially useful value you can bring to the world. Imagine a ladder of duress. Starting with easy audience up to the top rung of cold conversation with potential hiring decision maker. Write the name of someone who is representative of each rung, each incrementally more challenging audience. Methodically work your way up to the top, refining your delivery by inviting feedback on the way

It's certain that your UVP (Unique Value Proposition) must be targeted and aligned with your career objectives. If you have a career goal in mind, pay attention and adjust your UVP accordingly. If you feel you need to add certain elements to strengthen your UVP, do so without rushing to construct it immediately, as this could potentially reduce your chances of success. Skills that are needed are always useful, not just in the short term but also for the long-term career you are pursuing.

Uma UVP bem-sucedida é como uma obra de arte em constante evolu??o: precisa ser testada, ajustada e aprimorada. Use-a em contextos reais, como entrevistas, cartas de apresenta??o ou eventos de networking, e pe?a feedback honesto da sua rede. Observe rea??es, tome nota de onde a mensagem pode ser mais clara ou impactante e fa?a as mudan?as necessárias. Uma UVP eficaz deve ser adaptável, acompanhando sua evolu??o profissional e se ajustando às diferentes oportunidades que surgirem. Refinar sua UVP regularmente garante que ela continue relevante, poderosa e totalmente alinhada aos seus objetivos de carreira.

Independente da sua área de atua??o, quem trabalha é contratado para resolver problemas, é ter a clareza de quais problemas você resolve muda o jogo. Muitos profissionais apenas realizam suas atividades sem ter total esclarecimento, sobre como aquilo contribui para o crescimento da sua empresa e consequentemente para sua carreira. Portanto, fa?a uma lista de 10 conquistas que você conseguiu realizar dentro da sua atividade.

All the above points suggested in the article are crucial to defining your UVP for a new career. But as a career coach who has helped clients with career change and as someone who has made a career shift myself, I think what really helped me identify and get clarity about my UVP was learning to listen to my instincts. A few minutes of meditation or mindfulness practice every day enabled me and many of my clients to really dig deep, grow in self-awareness and get in touch with our intrinsic values and strengths which in turn helps to define our UVP. Finally, your UVP should come from within, represent your values and strengths and reflect your authentic self.

For me this is about completely and fully owning 'you'. This means knowing all your strengths and flaws, and accepting everything about you. Being comfortable with yourself means you share your story and vulnerabilities to inspire others, and as a result no one else can be like you. That is your USP. There's none better.