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What's your strategy for creating fresh social media content ideas?

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If you're a social media blogger, you know how challenging it can be to come up with fresh and engaging content ideas for your audience. You don't want to repeat yourself, bore your followers, or lose your creative spark. So, what's your strategy for creating fresh social media content ideas? Here are some tips to help you out.

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1 Use a content calendar

A content calendar is a tool that helps you plan, organize, and schedule your social media posts in advance. It can help you avoid procrastination, stay consistent, and align your content with your goals and themes. You can use a spreadsheet, an app, or a software to create your content calendar and fill it with relevant topics, keywords, dates, and formats. A content calendar can also help you track your performance and measure your results.

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Dorien Morin

Host @ Strategy Talks ??? | Social Media Strategist | Content Creator | Organic Specialist | Content Marketer | International Keynote Speaker | Certified Agile Marketer
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My strategy for creating fresh social media content ideas consists of the 4 Cs. ? Consuming content ? Communication with my audience ? Collaboration with others (peers, colleagues, customers) ? Curiosity about content If you add all of these up, you get a massive database of content ideas to pull from. My biggest source of content ideas comes from curiosity and content consumption. I never copy anyone, but I might be inspired by their ideas and make the idea better. TOP TIP: If you want to be a content-creating machine, consume content at a ferocious rate!

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2 Follow the trends

One way to generate fresh social media content ideas is to follow the trends and see what's popular and relevant in your niche and industry. You can use tools like Google Trends, BuzzSumo, or Twitter Trends to find out what people are searching for, talking about, and sharing online. You can then use these insights to create content that taps into the current interest, curiosity, or pain points of your audience. Just make sure to add your own perspective, value, and personality to your content and avoid being too generic or spammy.

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Cassius Quist Brown

Content Creator and Mental Health Activist, 300K Across Multiple Platforms
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Absolutely, having a keen eye on trends in social media will help you stay in touch with your audience. However, if one were to use their knowledge of trends to BECOME a trendsetter, that’s a gift.

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Gilbert Schwartmann

Passionate B2B Marketer - Driving Impact, fueled by ??
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A good approach is to hold a quick "idea shower" with a social media team. Sit down for a few minutes in the morning. See what topics are trending - and how they fit with your own brand. Then use agile content production to produce quickly - and set trends. There is no better place for experimentation and quick ideas than social media!

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3 Ask your audience

Another way to create fresh social media content ideas is to ask your audience directly what they want to see, learn, or know from you. You can use polls, surveys, quizzes, or questions to engage your followers and get their feedback, opinions, or suggestions. You can also use social listening tools or analytics to monitor their comments, reviews, or messages and find out what they like, dislike, or need from you. By asking your audience, you can create content that is tailored to their preferences, needs, and expectations.

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Teddy Burriss

Guiding Senior Citizens to Overcome the Risks & Fears of Technology ? Providing LinkedIn Training to Business Professionals ? LinkedIn Consultant ? Google Workspace Professional ? YouTuber ? Doing Less Work & More Play
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I joined Quora in 2013 as I looked for conversations about using LinkedIn as a Business Tool. I discovered numerous topics related to LinkedIn with nearly an unending source of questions that I felt my target audience would benefit from hearing the answers. Today, with 8,000+ answers and over 16.5 Million answer views answering questions on Quora has become one of my key tactics for discovering what to write about. I now write articles and social posts and create YouTube videos to answer these questions. Listening to what my target audience asks about is a key tactic for discovering what I should talk about. This tactic has helped me create two monetized YouTube Channels and monetize my Quora content. An added benefit of listening.

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4 Repurpose your content

Repurposing your content means taking an existing piece of content and transforming it into a different format, platform, or angle. For example, you can turn a blog post into a video, a podcast into an infographic, or a case study into a testimonial. Repurposing your content can help you reach a wider audience, increase your visibility, and optimize your resources. It can also help you refresh your old content and give it a new life and purpose.

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5 Brainstorm with others

Sometimes, the best way to create fresh social media content ideas is to brainstorm with others and get some inspiration, feedback, or support. You can brainstorm with your team, your peers, your mentors, or your friends and share your thoughts, challenges, or goals. You can also join online communities, forums, or groups related to your niche and industry and see what other social media bloggers are doing, asking, or offering. By brainstorming with others, you can get new perspectives, insights, or tips that can help you create better and more diverse content.

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Sydnee Logan

Brand & Public Relations Manager @ Johns Hopkins School of Nursing
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Stay plugged into your community to source stories. In a university context, admissions or student affairs are able to direct you to people who will make good features. In a traditional company, try the sales team, customer success team, or employee resource groups. These are also a great resource for strong diversity and awareness day posts.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What's your strategy for creating fresh social media content ideas?

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2

3

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1 Use a content calendar

2 Follow the trends

3 Ask your audience

4 Repurpose your content

5 Brainstorm with others

6 Here’s what else to consider

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