What's your secret to staying up-to-date with marketing operations tech?

1 Subscribe to newsletters and podcasts

One of the easiest and most convenient ways to stay informed and updated on marketing operations tech is to subscribe to relevant newsletters and podcasts. These sources can provide you with curated and insightful content on topics such as automation, analytics, attribution, integration, and more. You can also discover new tools, tips, and case studies that can inspire and improve your own work. Some examples of newsletters and podcasts that focus on marketing operations tech are MO Pros, Marketing Ops Journal, The Marketing Operations Show, and The Marketing Technology Podcast.

2 Join online communities and forums

Another way to learn from and connect with other marketing operations professionals is to join online communities and forums where you can ask questions, share experiences, and get feedback. These platforms can also help you stay updated on the latest news, trends, and best practices in marketing operations tech. You can also find recommendations, reviews, and comparisons of different tools and software that can suit your needs and goals. Some examples of online communities and forums that cater to marketing operations tech are Marketing Operations Professionals on LinkedIn, r/marketingops on Reddit, Marketing Ops Talk on Slack, and Marketing Operations Exchange on GrowthHackers.

3 Attend webinars and events

If you want to dive deeper into specific topics or learn from experts and thought leaders in marketing operations tech, you can attend webinars and events that offer valuable insights and practical advice. These sessions can also give you the opportunity to network with other marketing operations professionals, exchange ideas, and discover new opportunities. You can also ask questions, share feedback, and participate in discussions that can enrich your knowledge and skills. Some examples of webinars and events that focus on marketing operations tech are Marketing Ops Now, Marketing Technology Summit, MarTech Conference, and Marketing Operations Virtual Forum.

4 Experiment with new tools and software

One of the best ways to stay up-to-date with marketing operations tech is to experiment with new tools and software that can enhance your efficiency, effectiveness, and performance. You can test different features, functionalities, and integrations that can solve your pain points, streamline your workflows, and optimize your results. You can also compare different options, evaluate their pros and cons, and choose the ones that best fit your budget, needs, and objectives. Some examples of tools and software that can help you with marketing operations tech are HubSpot, Marketo, Zapier, Salesforce, and Google Analytics.

5 Learn new skills and certifications

Finally, you can also boost your marketing operations tech expertise by learning new skills and certifications that can expand your capabilities, credibility, and career prospects. You can enroll in online courses, programs, or bootcamps that can teach you the fundamentals and advanced concepts of marketing operations tech. You can also earn certifications that can demonstrate your proficiency and competency in using different tools and software. Some examples of skills and certifications that can help you with marketing operations tech are SQL, Python, HTML, CSS, Google Analytics Certification, HubSpot Marketing Software Certification, and Marketo Certified Expert.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?