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What's your process for prioritizing creative content ideas?

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As a content marketer, you know how important it is to generate creative and engaging content ideas for your audience. But how do you decide which ones to pursue, and which ones to put on hold or discard? Having a clear and consistent process for prioritizing your creative content ideas can help you save time, resources, and energy, and ensure that you deliver the most value to your customers and stakeholders. In this article, we'll share some tips and tools to help you prioritize your creative content ideas effectively.

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1 Define your goals and criteria

The first step in prioritizing your creative content ideas is to define your goals and criteria for success. What are you trying to achieve with your content? Who are you targeting, and what are their needs and preferences? How will you measure the impact and performance of your content? Having clear and specific answers to these questions will help you align your creative content ideas with your overall strategy and objectives, and filter out the ones that are irrelevant, unrealistic, or unfeasible.

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Melynda Kloc

I help healers, therapists, and coaches uncover their story and share their truth to create REAL, powerful connections with their patients, clients, and fans.
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Exactly. You need a strategy that outlines your goals, your tone of voice, your audience target, and your story. Having an analytical tracker, like Shield, for your content will help you determine what content performs best on your platform and with your audience. You can then continue to test and hone your strategy to create the best content that will consistently resonate with your audience.

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2 Use a scoring system

The next step in prioritizing your creative content ideas is to use a scoring system to rank them according to your goals and criteria. A scoring system is a simple and effective way to compare and evaluate your creative content ideas based on various factors, such as relevance, originality, feasibility, cost, effort, urgency, and potential. You can use a numerical scale, such as 1 to 5, or a qualitative scale, such as low, medium, or high, to assign scores to each factor for each idea. Then, you can add up the scores for each idea, and sort them from highest to lowest. This will give you a clear and objective overview of which ideas are the most promising and worth pursuing, and which ones are the least.

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3 Apply the ICE framework

Another useful tool to prioritize your creative content ideas is the ICE framework, which stands for Impact, Confidence, and Ease. The ICE framework helps you prioritize your creative content ideas based on how much impact they will have on your goals, how confident you are that they will work, and how easy they are to implement. To use the ICE framework, you need to score each idea on a scale of 1 to 10 for each of the three dimensions, and then calculate the average score for each idea. The higher the average score, the higher the priority. The ICE framework can help you balance the trade-offs between the quality, feasibility, and risk of your creative content ideas, and focus on the ones that will deliver the most value with the least effort.

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4 Validate and test your ideas

The final step in prioritizing your creative content ideas is to validate and test them before you invest too much time and resources in developing and executing them. Validation and testing can help you verify your assumptions, gather feedback, and measure the response and results of your creative content ideas. There are many ways to validate and test your creative content ideas, such as conducting surveys, interviews, focus groups, polls, or experiments, creating prototypes, mockups, or landing pages, or launching minimum viable products, campaigns, or content pieces. By validating and testing your creative content ideas, you can learn what works and what doesn't, and refine or pivot your ideas accordingly.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Alekhya Chakrabarty

Father. Doodler. Quizzer. Sports fanatic. Also marketer.
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There are many creative ideas. But is the creative idea for your brand? Is it right for your brand? This is a filter one needs to maintain as a discipline. Before jumping into execution.

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What's your process for prioritizing creative content ideas?

1

2

3

4

5

1 Define your goals and criteria

2 Use a scoring system

3 Apply the ICE framework

4 Validate and test your ideas

5 Here’s what else to consider

Creative Strategy

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感谢您的反馈

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What's your process for prioritizing creative content ideas?

1

2

3

4

5

1 Define your goals and criteria

2 Use a scoring system

3 Apply the ICE framework

4 Validate and test your ideas

5 Here’s what else to consider

Creative Strategy

给文章评分

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