What's your process for launching a product with the Product Launch Checklist?

The best checklist consider: 1. The context of the product you’re launching both within the company and externally in the market 2. The stakeholders involved 3. The GTM strategy to make the product successful post launch 4. What the company considers necessary to launch something new These are dependent where you work and no pre-conceived list will tell you the answer. Apart from these, apply the typical framework as mentioned on the original post.

What tools one is leveraging for creating and launching a product is super critical here and could be standalone question. All diverse stakeholders should have quick access to this checklist. Thus, a common tip is to create a short url or vanity url of your checklist that is easy to to remember and easily accessed by all stakeholders say designers, engineers, marketing, researchers etc.

As a product manager you’ll have a massive amount of areas to cover while launching a product. The likelihood of failing is high. The range of tasks (from analytics, to communication, from testing to planning) is wide and deep. Checklists helps you automate, and often delegate, parts of the launch process. If you can distribute this across the team, and anticipate actions before launching, it’s even better.

It's important understand what is the customer that will receive your product. If your target audience are B2C Customers from an APP, it's very important coordinate the launch with marketing, listing all activities that must be done prior or in parallel with the release. If you can plan a soft launch, identify heavy users or brand promoters to release a beta version and gather feedback can improve significantly the product adoption during the launch. With all that gather, generate a plan with tasks, teams, deadlines and people responsible it's important to guarantee a great launch. Extra tips: Maybe a backwards press release can help you generate this timeline.

After is have yor checklist ready and defined, establish recurring review of progress and also changes at the plan if the environment demands. Maybe during the plan the market might change or an importante competitor launches something that demands an critical change at your strategy. Plans and checklists are like tracking trails, no train rails.

Launching a product is the beginning of a never-ending journey. You’ll have to define clear metrics to asses the success of your launch, get actionable user insights and prioritize how to keep iterating your product. Here’s an example of some of the most common product metrics: - New users - Cost of acquisition - Monthly/Weekly/Daily active users - Lifetime value - User conversion rates at the different stages of their lifecycle (acquisition, activation, retention, monetization) - Net revenue retention - Churn - User satisfaction such as net promoter score

Building your new product should be an iterative process, incorporating user feedback along the way. And let’s be honest—no matter how diligent your team is, there will always be a few bugs to address. Testing and fine-tuning is the best way to deliver a product that’s both functionally and experientially usable by your target audience. That’s why beta testing phases are considered essential to any successful product launch. When your new product is “feature complete” and stable, it’s time for beta testing. Put simply, this is when you put your product in the hands of users to evaluate product performance in the real world. When selecting your beta audience, be sure to target segments of users that fit the product’s target audience.