What's your process for aligning sales goals with personal values?

1 Identify your core values

Your core values are the principles that guide your decisions, actions, and behaviors. They reflect what matters most to you, what motivates you, and what makes you feel fulfilled. To identify your core values, you can use a list of common values and rank them according to your preferences, or you can write down your own values based on your experiences, beliefs, and aspirations. Try to narrow down your list to three to five values that resonate with you the most.

2 Align your sales goals with your values

Once you have your core values, you can use them as a framework to set and evaluate your sales goals. For each sales goal, ask yourself how it aligns with your values, and how it will help you express and honor them. For example, if one of your values is excellence, you can set a sales goal that challenges you to improve your skills, deliver quality service, and exceed expectations. If one of your values is honesty, you can set a sales goal that requires you to be transparent, ethical, and respectful with your prospects and customers.

3 Track your progress and satisfaction

To make sure that your sales goals are aligned with your values, you need to track your progress and satisfaction regularly. You can use a simple scale to rate how well you are achieving your sales goals, and how happy you are with the results. For example, you can use a scale from 1 to 10, where 1 means low performance and low satisfaction, and 10 means high performance and high satisfaction. You can also use qualitative feedback from your customers, peers, and managers to assess your performance and satisfaction.

4 Adjust your sales goals as needed

As you track your progress and satisfaction, you may find that some of your sales goals are not aligned with your values, or that your values have changed over time. In that case, you need to adjust your sales goals accordingly, or even set new ones that reflect your current values. You can use the same process of identifying your values, aligning your goals with them, and tracking your progress and satisfaction to make sure that your sales goals are always in sync with your personal values.

5 Benefit from aligning your sales goals with your values

Aligning your sales goals with your personal values has many benefits for your sales performance and well-being. First, it helps you stay motivated and focused on your sales goals, because they are meaningful and relevant to you. Second, it helps you build trust and rapport with your customers, because they can sense that you are authentic and aligned with your values. Third, it helps you avoid burnout and stress, because you are not compromising your values or sacrificing your happiness for your sales goals.

6 Learn from other sales professionals

Aligning your sales goals with your personal values is not a one-time event, but a continuous process that requires reflection, feedback, and adaptation. You can learn from other sales professionals who have successfully aligned their sales goals with their values, and see how they have overcome challenges, achieved results, and enjoyed their work. You can also share your own process and insights with your sales colleagues, and support each other in aligning your sales goals with your values.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?