What's your digital copywriting performance score?

1 What is a digital copywriting performance score?

A digital copywriting performance score is a numerical rating that reflects how well your content meets the best practices of online writing. It's based on a set of criteria that cover aspects such as readability, clarity, relevance, persuasion, and optimization. You can use a free online tool like Hemingway Editor or Atomic Reach to analyze your text and get a score, along with suggestions on how to improve it.

2 Why should you care about your score?

Your score is not just a vanity metric. It can help you improve your writing skills, boost your confidence, and impress your clients. By following the recommendations of the tool, you can make your content more engaging, clear, and persuasive, which can lead to higher conversion rates, retention rates, and customer satisfaction. You can also use your score to track your progress, set goals, and showcase your results.

3 How to get your score?

Getting your score is easy and fast. All you need is a piece of content that you want to evaluate, such as a blog post, a landing page, or an email. Then, you can copy and paste it into the tool of your choice and hit the analyze button. You'll get a score ranging from 0 to 100, with higher scores indicating better quality. You'll also get a breakdown of the criteria that affect your score, such as word count, sentence length, readability level, tone, emotion, and keywords.

4 How to interpret your score?

Your score is not a fixed or absolute measure. It's a relative and dynamic indicator that depends on your purpose, audience, and context. For example, a score of 80 might be excellent for a casual blog post, but not enough for a professional white paper. Similarly, a score of 60 might be acceptable for a niche topic, but not for a broad one. Therefore, you should use your score as a guide, not a rule, and adjust it according to your goals and expectations.

5 How to improve your score?

Improving your score is an ongoing process that requires practice, feedback, and revision. To boost your score and enhance your digital copywriting skills, it's important to write for your audience. Know who they are, what they want, and how they talk. Use simple words, short sentences, and active voice while avoiding jargon, ambiguity, and filler words. Additionally, use headings, bullet points, and transitions to organize your content. Writing with persuasion is also key; use emotional triggers, benefits, and calls to action to motivate your audience to take action. Include social proof, testimonials, and statistics to support your claims. Lastly, optimize your content with keywords, meta tags, headings, images, videos, and links to increase engagement.

6 How to use your score to find freelance clients?

Your score can be a great asset to prove your digital copywriting skills and draw attention from freelance clients. You can use it to form a portfolio with your score and feedback for each piece of content displayed on your website or platform, which will demonstrate your expertise, credibility, and results. Your score and feedback for a sample of content created for a potential client can also be used when pitching to prospects, showcasing your value, relevance, and professionalism. Additionally, you can use your score and feedback as evidence of your quality and impact when negotiating rates to justify fees, increase value, and secure contracts.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?