What's the ROI from your organic search?

As the name suggests ORGANIC is the most NATURAL or NON ARTIFICIAL way for a brand to be made discoverable for it's prospect user or audience. Organic Search matters because it gives brand a window to be present in front of their audiences in the most cost effective and efficient way. It is about getting the user journey from Keywords to Content to Action stitched in a way that it is most fulfilling for the audiences the brand wants to reachout to. Additionally, it is also the most cost effective way to drive conversions or engagement at a higher rate.

Organic search is a powerful way to create brand touchpoints and increase visibility. When your content appears in organic search results, it exposes your brand to users who are actively searching for information or solutions related to what you offer. This creates a brand touchpoint, as the user interacts with your brand even if it's just seeing the brand name in the search results. Moreover, if your content is valuable and meets the user's needs, it can lead to further engagement, such as visiting your website, reading other content, subscribing to a newsletter, or making a purchase. Each of these interactions is another touchpoint that strengthens the user's relationship with your brand.

Organic search matters as it can make your brand last longer in digital space. Your brand is discoverable for the most important non-brand keywords, related to your brand. ROI is always better and in many cases it is more than 50%. Investment is minimum, if you have better SEO capabilities. If a brand starts ranking for good relevant keywords, your reach is enormous. Hence success is guaranteed.

Controls the ROI on the digital spends… With SEM n SMO getting very pricey, organic helps to achieve the business with a proper COA…

Organic search matters because it's a cost-effective, sustainable way to attract credible, high-quality traffic that's actively seeking what your website offers.

In my experience, tracking organic search metrics involves: Analytics Tools: Use tools like Google Analytics and Google Search Console. Key Metrics: Monitor organic traffic, keyword rankings, CTR, conversion rate, and revenue. Regular Reporting: Create routine reports to analyze trends and make data-driven decisions for SEO optimization.

A positive ROI means your SEO efforts are profitable, while a negative ROI suggests adjustments are needed. Zero ROI could still be valuable in the long term. Continuously optimize your strategy for better results over time.

To improve your organic search ROI: 1. Optimize keywords and content 2. Enhance on-page and technical SEO 3. Build quality backlinks. 4. Prioritize user experience 5. Monitor and adapt using analytics

From MS Excel to rows.com to Google Data Studio etc. can be used to showcase right impact which your Organic search efforts in terms of capturing, --> Rank dispersion across top keywords --> Trend of Organic Traffic --> How much net business, new traffic vs repeat traffic is delivering for the brand vs what ROAS it is operating on! --> Adding a summary of opportunities and next steps which have to be taken in the next period of time.

Financial Impact: Showcase revenue gains from organic search efforts. Growth Trends: Illustrate the trajectory of organic traffic and conversions. Competitive Edge: Demonstrate how your SEO performance compares to rivals. ROI Justification: Explain how SEO investments align with long-term business goals. Mitigating Risks: Address potential challenges and risk mitigation strategies. Future Strategy: Outline upcoming SEO plans and expected ROI. Executive Summary: Summarize findings and provide actionable recommendations.