What's the best way to work with your event marketing team?

1 Define your goals and metrics

The first step to working with your event marketing team is to define your goals and metrics for your event. What are you trying to achieve? How will you measure your success? How many attendees, leads, conversions, or sales do you expect? How much budget do you have? These are some of the questions you need to answer and communicate clearly with your event marketing team. By setting SMART (specific, measurable, achievable, relevant, and time-bound) goals and metrics, you can align your expectations and track your progress.

2 Create a marketing plan and timeline

The next step is to create a marketing plan and timeline for your event. A marketing plan is a document that outlines your event value proposition, target audience, marketing channels, messaging, and tactics. A timeline is a schedule that shows when and how you will execute your marketing activities, such as creating landing pages, sending email campaigns, running ads, posting on social media, and so on. A marketing plan and timeline will help you and your event marketing team stay organized, focused, and accountable.

3 Communicate regularly and transparently

Communication is key to working with your event marketing team. You need to communicate regularly and transparently with your marketers, as well as with other stakeholders, such as speakers, sponsors, vendors, and attendees. You can use tools like Slack, Asana, Google Docs, or Zoom to communicate effectively and efficiently. You should also establish a feedback loop, where you give and receive constructive feedback on your marketing efforts and results. Communication will help you build trust, resolve issues, and improve your performance.

4 Delegate and empower

Another tip to working with your event marketing team is to delegate and empower them. As an event planner, you may be tempted to micromanage or control every aspect of your event marketing, but that will only lead to frustration and inefficiency. Instead, you should delegate tasks and responsibilities to your marketers based on their skills, expertise, and interests. You should also empower them to make decisions, experiment with new ideas, and learn from their mistakes. Delegation and empowerment will help you leverage your team's strengths, foster creativity, and increase productivity.

5 Celebrate and appreciate

The final tip to working with your event marketing team is to celebrate and appreciate them. Event planning and marketing can be stressful and demanding, so you need to acknowledge and reward your team's hard work and achievements. You can celebrate and appreciate your team by giving them recognition, feedback, incentives, or perks. You can also organize fun and relaxing activities, such as happy hours, games, or outings. Celebrating and appreciating your team will help you boost morale, motivation, and loyalty.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?