What's the best way to test digital marketing tools and software to find your perfect fit?

Don't let the tail wag the dog. Mistakes are often made when you focus on the "how" and not the "why" of adding new digital marketing tools to your technology stack. To help determine your "why", define the business KPIs relating to the tool's functionality so you can gauge its impact on the organization. For example, consider investing in Generative AI to "reduce lead acquisition costs" rather than just to "improve your SEO content" with it.

There's no one-size-fits-all solution for digital marketing tools. What works best for one business might not be ideal for another. Here are some points to consider -Define your requirements and marketing objectives. -Research and shortlist potential tools based on reviews and testimonials. -Take advantage of free trials or demos to test the tools. -Evaluate the ease of use and interface. -Check the integration capability with your existing marketing stack. -Test the tool's performance and speed. -Consider the level of customer support and available training resources. -Review the scalability and pricing of the tool. -Verify the security and data privacy measures. -Gather feedback from users who tested the tools. -Make a comparison, etc.

In terms of choosing the appropriate digital marketing tool for your business, it is important to understand the tools impact as well as important KPIs. The right tool should have a substantial impact on the business whether it's through profitability, productivity or both.

Testing digital marketing tools and software to find the perfect fit for your business is a crucial process that requires careful evaluation and consideration. Making the right investment can significantly impact your marketing efforts and overall business success. Here's a comprehensive guide on the best way to approach testing digital marketing tools: Identify Your Needs: Begin by clearly defining your business requirements and the specific challenges you aim to address with digital marketing tools. Understand your marketing goals, target audience, and the marketing channels you intend to focus on. This initial step will help you narrow down the options and focus on tools that align with your needs.

In the digital atmosphere, there are many tools availability which often times can differ depending on application and forecasted performance. It may be important to test the tool before implementing such as in a free trial or sand box (example) type setting. FAQs, support and demos are helpful when doing research and comparing different options.

The best way to test digital marketing tools and software to find your perfect fit is to adopt a "try before you buy" approach. This means exploring the software through trial versions, free plans, or demos before making a purchase. By following this "try before you buy" approach and thoroughly evaluating digital marketing tools through trials, demos, and research, you can make informed decisions and find the perfect fit that aligns with your marketing objectives and organizational needs.

The idea of taking marketing tools for a test drive before buying is a savvy strategy that more businesses should embrace. As the author points out, the ability to try before you buy is a huge benefit that allows you to truly evaluate if a tool is right for you. Too often, companies get lured in by flashy demos and end up stuck with software that seemed great at first but ultimately wasn't a good fit. The tip about using free trials and freemium versions to create actual campaigns is excellent advice. Testing the tool with real data and scenarios will show you the true user experience and performance much better than any fabricated demo. You can get hands-on with features to see if they are intuitive and helpful for your needs.