登录查看更多内容

What's the best way to share your curated content?

由人工智能和领英社区提供技术支持

Content curation is the process of finding, organizing, and sharing relevant and valuable content from various sources on a specific topic. It can help you establish your authority, build trust, and engage your audience. But how do you share your curated content effectively? Here are some tips and best practices to consider.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

1 Choose your platforms

The first step is to decide where and how you want to share your curated content. Depending on your goals, audience, and resources, you can choose from different platforms such as blogs, newsletters, social media, podcasts, videos, or webinars. Each platform has its own advantages and disadvantages, so you need to consider factors such as reach, engagement, frequency, format, and analytics. Ideally, you should use a mix of platforms that complement each other and suit your content strategy.

添加您的观点

Bettina Siddiqi

Helping small businesses to shine and grow on LinkedIn??| Social selling magic to gain more opportunities | Trainer | Freelance work, CRM data work, Marketing | Virtual Marketing Assistant | Book a FREE consultation????
举报内容
Hanging out where your clients are definitely will help with getting engagement and opportunities, finding the right platform that works for your brand.

已翻译

赞

2 Add your voice and value

The second step is to add your own voice and value to the curated content. You don't want to simply copy and paste the content from the original sources, but rather provide your own perspective, insights, analysis, or commentary. This way, you can showcase your expertise, personality, and brand voice, as well as add context and relevance to your audience. You can also use different techniques such as summarizing, quoting, highlighting, or annotating the content to make it more digestible and engaging.

添加您的观点

3 Follow the rules and ethics

The third step is to follow the rules and ethics of content curation. You need to respect the copyright and intellectual property rights of the original content creators, and give them proper credit and attribution. You also need to avoid plagiarism, misrepresentation, or distortion of the content, and ensure that you are not violating any terms of service or policies of the platforms you are using. You can use tools such as citation generators, plagiarism checkers, or content curation software to help you with this step.

添加您的观点

4 Optimize for SEO and social media

The fourth step is to optimize your curated content for SEO and social media. You want to make sure that your curated content is easy to find, share, and consume by your target audience. You can use keywords, titles, headlines, meta tags, descriptions, images, hashtags, or tags to improve your visibility and ranking on search engines and social media platforms. You can also use tools such as keyword research tools, headline analyzers, or social media schedulers to help you with this step.

添加您的观点

Judi Hays

Partnering with Trade Show Exhibitors and Their Teams to Ensure a Significant ROI | Generate More Targeted Traffic | Convert More Conversations into Tangible Business Outcomes | Rescue Dog ?? Momma
举报内容
Integrate keywords into your text. For instance, for a piece on "Inbound Marketing Strategy," I'd use long-tail keywords like "Benefits of Inbound Marketing Strategy," or "Implementing Inbound Marketing" within the content. Meta tags are also critical for SEO. A well-optimized meta description for a blog post titled "Essentials of a Successful Marketing Strategy" could read: "Discover the key components of a successful marketing strategy. Begin your journey to effective marketing with our insightful guide." Instead of a nondescript name like "image01.jpg," use a filename like "successful-marketing-strategy.jpg" Use Google's Keyword Planner for keyword research and CoSchedule's Headline Analyzer for effective headlines.

已翻译

赞

5 Engage with your audience and sources

The fifth step is to engage with your audience and sources. You want to create a dialogue and a relationship with them, and encourage feedback, comments, questions, or suggestions. You can also ask for their opinions, preferences, or recommendations on the topics or sources you are curating. You can also thank, mention, or tag the original content creators, and share their content with your network. This way, you can build trust, loyalty, and advocacy among your audience and sources.

添加您的观点

Susan Mangiero, PhD, CFA, FRM, MBA, MFA

Award-Winning Journalist | Content Strategist | Editor | Ghostwriter | ?? I help business, finance, and investment brands grow their revenue and expand their influence by delivering winning thought leadership.
(已编辑)
举报内容
There are lots of ways to create a conversation with your audience and sources. Thanking the original content creators is a great start. You can embed short polls. If you enable comments, I recommend you maintain the ability to review the comments before they get posted to your website. You should provide an easy way for your audience to share your curated content by including a share button. Once someone clicks on share, they should be given a choice as to whether to copy a link to your curated content or copy text and an embedded link that is customized for a particular social media destination like LinkedIn. Consider guest blogging so you can then include your original content, posted elsewhere, on your curated content site.

已翻译

赞

6 Measure and improve your results

The sixth step is to measure and improve your results. You want to track and analyze the performance and impact of your curated content, and see what works and what doesn't. You can use metrics such as traffic, views, clicks, shares, likes, comments, conversions, or leads to evaluate your success and ROI. You can also use tools such as analytics tools, surveys, or feedback forms to help you with this step. Based on your findings, you can adjust your content curation strategy and tactics accordingly.

添加您的观点

Judi Hays

Partnering with Trade Show Exhibitors and Their Teams to Ensure a Significant ROI | Generate More Targeted Traffic | Convert More Conversations into Tangible Business Outcomes | Rescue Dog ?? Momma
举报内容
Think of your content like a newly opened restaurant. You've got to check out who's coming in (traffic), what they're ordering most (clicks and views), the dishes getting rave reviews (shares, likes, comments), and of course, how many are becoming regulars (conversions or leads). These are the ingredients of your ROI. Based on what you learn from these "taste tests", tweak your curation strategy and tactics. Does a certain type of content generate more shares? Serve up more of that! Finding less engagement with others? Time to take it off the menu. Your strategy should be as dynamic as your audience's tastes. Always measure, always adapt, and keep improving—that's the secret sauce to a successful content curation strategy!

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Bhavik Sarkhedi

I Help Founders, C-level Executives and CEOs Increase Online Presence Organically Guaranteed via LinkedIn and SEO | Personal Branding Consultant | Digital Marketer | SEO Copywriter | Futuristic thinker, betting big on AI
举报内容
I find multi-channel distribution best for sharing curated content. That means not just sharing on our website, but also on social media platforms, newsletters, and even podcasts. This makes sure we're reaching as many people as possible, where they want to consume the content. Also, segmenting the audience and tailoring the content to each group adds a personal touch, making it more appealing.

已翻译

赞

Content Curation

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What's the best way to share your curated content?

1

2

3

4

5

6

7

1 Choose your platforms

2 Add your voice and value

3 Follow the rules and ethics

4 Optimize for SEO and social media

5 Engage with your audience and sources

6 Measure and improve your results

7 Here’s what else to consider

Content Curation

给文章评分

感谢您的反馈

更多Content Curation相关文章

更多相关阅读内容