登录查看更多内容

What's the best way to prioritize product problems and opportunities?

由人工智能和领英社区提供技术支持

As a product manager, you have to deal with a lot of problems and opportunities that affect your product's success. But how do you decide which ones to focus on and which ones to defer or ignore? This is where product road mapping comes in handy. A product road map is a strategic tool that helps you align your product vision with your business goals, communicate your plans and progress to stakeholders, and prioritize your product backlog. In this article, you'll learn what's the best way to prioritize product problems and opportunities using a simple framework and some practical tips.

此文章中的业界达人

由社区从 7 条内容中精选。了解更多

Anders Toxboe

Experienced Product leader in tech. Strategy, Discovery, Delivery, and Tech.
Mostafa Khater, B.Eng, MBA

MBA | Product Manager @ ABB | Product Portfolio Management | Strategic Management | P&L
Hemal Shah

Digital Payments | Contactless | Tap on Phone | NFC | Tokenization | Recurring Payments | Payment Aggregation| BBPS |…

1 Define your criteria

Prioritizing tasks requires a clear set of criteria that reflect your product strategy and value proposition. These criteria may vary depending on your product context, but some common ones are customer impact, business value, feasibility, and risk. Customer impact relates to how much the problem or opportunity affects your target customers' needs, pain points, and satisfaction. Business value looks at how much the problem or opportunity contributes to your business objectives such as revenue, retention, or growth. Feasibility examines how easy or hard it is to implement the solution or exploit the opportunity with available resources, skills, and technology. Lastly, risk considers how uncertain or risky is the outcome of the solution or opportunity and what potential costs or consequences of failure may be.

添加您的观点

Mostafa Khater, B.Eng, MBA

MBA | Product Manager @ ABB | Product Portfolio Management | Strategic Management | P&L
举报内容
Very well listed and briefly explained. I would add the input from competitors analysis not only on product features but also in terms of how their features contribute to common KPIs. Making competitors analyze is great tool to ensure you do not miss any opportunities in the context. Also you have to think to the bigger picture and ensure your investment in product has positive contribution on the success of organizations portfolio not only product. May be adding a feature is not making big difference on product performance but having it will add too much to the portfolio competitiveness. Remember that customer is not buying a product but a solution for his pain or challenges to achieve success.

已翻译

赞
Tsahi Harari

Product Management Freelancer Advisor & Mentor @Luminari | Ex-Google | Data & Analytics Advisor
举报内容
I have a big issue with RICE and some other prioritization methods: Besides impact and the many-times hard to estimate effort, there can be other factors worth taking into account like the risk of not doing and innovation. Furthermore, when many tasks are low confidence RICE becomes shooting in the dark with major budget burning risks. On my profile, I have a model for that called 'LIMES RoaD' which I recommend having a look at :) feel free to DM me if you don't find it ??

已翻译

赞

2 Score and rank your problems and opportunities

Once you have defined your criteria, you can use them to score and rank your problems and opportunities. The RICE framework is a popular method for doing this. RICE stands for Reach, Impact, Confidence, and Effort and assigns a numerical score to each problem or opportunity based on these four factors. Reach is how many customers or users will be affected by the problem or opportunity in a given period of time. Impact measures how much the problem or opportunity will improve or worsen the customer or user experience on a scale from 0.25 (minimal) to 3 (massive). Confidence measures how confident you are in your estimates of reach and impact on a percentage scale from 0% (low) to 100% (high). Effort is how much work it will take to solve the problem or exploit the opportunity in terms of person-days. The RICE score is calculated by multiplying reach, impact, and confidence, then dividing by effort. The higher the score, the higher the priority. You can use a spreadsheet or a tool like Airfocus to calculate and visualize your RICE scores and create a prioritized list of problems and opportunities.

添加您的观点

Anders Toxboe

Experienced Product leader in tech. Strategy, Discovery, Delivery, and Tech.
举报内容
How would you know what effort it takes to make an opportunity come true or solve a problem? That really depends on the solution you end up going for. Maybe RICE scoring is not really the best for this...

已翻译

赞
Hemal Shah

Digital Payments | Contactless | Tap on Phone | NFC | Tokenization | Recurring Payments | Payment Aggregation| BBPS | 3DS 2.0+
举报内容
RICE has helped me in level 2 prioritization. its a simple method that combines data with an instinct flavor which actually works for me.

已翻译

赞

3 Validate and refine your priorities

After you have scored and ranked your problems and opportunities, you should not simply follow the numbers. Instead, you should validate and refine your priorities based on qualitative data, feedback, and intuition. Consider any assumptions or biases that might affect your estimates of reach, impact, confidence, and effort. Additionally, take into account any dependencies or constraints that could affect the feasibility or timing of solutions or opportunities. Moreover, reflect on any strategic or ethical considerations that may affect the alignment or desirability of solutions or opportunities. Furthermore, be aware of any trends or changes in the market, customer behavior, or technology that could affect the relevance or urgency of problems or opportunities. It's also beneficial to involve stakeholders such as customers, users, team members, and executives in validating and refining your priorities. You can use surveys, interviews, testing, or feedback sessions to gather their input and perspectives. Lastly, make sure to communicate your priorities and rationale to them clearly and transparently while addressing any questions or concerns they may have.

添加您的观点

Insha Manzoor Khan

Group Product Manager l Google Digipivot Cohort I LinkedIn Top Voice I Brand Strategist I Product Marketer I Growth, Marketing, Strategic Communication, Media and Public Relations Advisor: Maximizing Impact and ROI
举报内容
While quantitative data and scoring systems offer valuable insights, solely relying on numbers to set priorities can be shortsighted. That's why it's important to consider qualitative factors and refine your priorities based on the full picture. By blending quantitative analysis with qualitative insights and informed intuition, you can make more well-rounded decisions and prioritize actions that lead to optimal outcomes.

已翻译

赞

4 Review and update your priorities regularly

Prioritizing product problems and opportunities is not a one-time activity. It is an ongoing process that requires constant review and update. As you execute your product road map, you will encounter new problems and opportunities, as well as changes in your data, feedback, and assumptions. You should monitor and measure the results of your solutions and opportunities, and learn from your successes and failures. You should also revisit your criteria and scores periodically, and adjust them as needed. You should also communicate any changes or updates to your priorities and road map to your stakeholders, and keep them engaged and informed.

添加您的观点

Insha Manzoor Khan

Group Product Manager l Google Digipivot Cohort I LinkedIn Top Voice I Brand Strategist I Product Marketer I Growth, Marketing, Strategic Communication, Media and Public Relations Advisor: Maximizing Impact and ROI
举报内容
Prioritizing product problems and opportunities is a dynamic process, not a static decision. It demands constant evaluation and adaptation to ensure you're addressing the most pressing issues and capitalizing on emerging potentials.

已翻译

赞

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Supriya Rai

Co-founder & CPO @ Surf | Entrepreneur and AI Product Leader
举报内容
As a product leader, the best way to prioritize product problems and opportunities is through a structured approach that aligns with your company's strategic objectives. Start by gathering data to understand the impact and urgency of each issue. Then, prioritize based on factors such as customer impact, market demand, and business value. Use frameworks like RICE (Reach, Impact, Confidence, Effort) or MoSCoW (Must have, Should have, Could have, Won't have) to objectively assess and rank each problem or opportunity. Finally, involve cross-functional teams to ensure alignment and buy-in, enabling you to focus on solving the most pressing challenges while seizing the most promising opportunities for growth.

已翻译

赞

Product Road Mapping

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What's the best way to prioritize product problems and opportunities?

1

2

3

4

5

1 Define your criteria

2 Score and rank your problems and opportunities

3 Validate and refine your priorities

4 Review and update your priorities regularly

5 Here’s what else to consider

Product Road Mapping

给文章评分

感谢您的反馈

更多Product Road Mapping相关文章

更多相关阅读内容