What's the best way to pitch your value proposition and competitive advantage?

1 Know your audience

Before you pitch anything, you need to understand who you are pitching to. You need to research your target market, their needs, preferences, pain points, and goals. You also need to identify your ideal customer profile, their decision-making process, and their criteria for choosing a solution. By knowing your audience, you can tailor your pitch to their specific interests, challenges, and expectations. You can also anticipate their objections, questions, and feedback.

2 Craft your message

Once you have a clear picture of your audience, you can craft your message accordingly. You need to communicate your value proposition and competitive advantage in a simple, memorable, and relevant way. You can use a formula like this: "I help (target audience) to (benefit) by (unique feature or benefit)." For example, "I help busy professionals to save time and money by offering online accounting services." You can also use storytelling, examples, or testimonials to illustrate your message and make it more engaging.

3 Deliver your pitch

When you are ready to deliver your pitch, you need to consider the format, the context, and the timing. You can use different formats, such as an elevator pitch, a presentation, a proposal, or a video, depending on your goal, your audience, and your channel. You also need to adapt your pitch to the context, such as a formal meeting, a casual conversation, or a social media post. You need to choose the right time to pitch, when your audience is receptive, attentive, and curious.

4 Follow up and close

After you deliver your pitch, you need to follow up and close the deal. You need to ask for feedback, address any concerns or objections, and reinforce your value proposition and competitive advantage. You also need to create a sense of urgency, scarcity, or exclusivity to motivate your audience to take action. You can use a call to action, such as a request for a meeting, a trial, or a purchase, to guide your audience to the next step.

5 Improve your skills

Finally, you need to improve your skills and learn from your experience. You need to evaluate your pitch, measure your results, and identify your strengths and weaknesses. You also need to seek feedback, advice, or coaching from others who can help you improve your pitch. You can also practice your pitch, test different versions, and refine your message until you find the best way to pitch your value proposition and competitive advantage.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?