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What's the best way to make your content easy to find online?

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If you're a content creator in the creator economy, you know how important it is to get your work in front of your target audience. But with so much content out there, how do you make sure your content stands out and gets discovered? In this article, we'll share some tips and best practices to make your content easy to find online, whether you're blogging, podcasting, video-making, or anything in between.

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Haoma Worgwu

Influential Linkedin Top Voice || No 1 Linkedin Growth Expert Nation-Wide|| GOD'S OWN | GENIUS- I help C-Level…
Sayan Sapui - Newsletter Specialist??

CEO, ThriveLetter | Beehiiv Partner Newsletter Agency
Wally McCarthy ??

I Help You Get Clients & Jobs Faster with LinkedIn Strategies & Profile Optimisation | LinkedIn Profile Optimisation |…

1 Use keywords strategically

Keywords are the words and phrases that people use to search for content online. They help search engines and social media platforms understand what your content is about and match it with relevant queries. To use keywords effectively, you need to do some research and find out what your audience is looking for, what their pain points and interests are, and what language they use. Then, you need to incorporate those keywords into your content title, description, headings, body, and tags, without overdoing it or stuffing them unnaturally. This will help you optimize your content for search engine optimization (SEO) and social media optimization (SMO).

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Haoma Worgwu

Influential Linkedin Top Voice || No 1 Linkedin Growth Expert Nation-Wide|| GOD'S OWN | GENIUS- I help C-Level Executives, Business Owners, Freelancers & Professionals gain VISIBILITY & MONETISE Linkedin
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The best way to make your content easy to find online is through effective search engine optimization (SEO). Start by conducting keyword research to understand the terms your target audience uses to search for content like yours. Incorporate these keywords naturally into your content, including titles, headings, and throughout the text. Optimize your meta descriptions, alt text for images, and URL structures. Use internal and external links to provide context and credibility to your content. Regularly update and refresh your content to keep it relevant. Promote your content through social media, and email marketing to increase its visibility. Finally, monitor your content, making adjustments as needed to improve search visibility over time.

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2 Create valuable and engaging content

Keywords alone are not enough to make your content easy to find online. You also need to create content that provides value and engages your audience. Value means that your content solves a problem, answers a question, teaches something, entertains, or inspires your audience. Engagement means that your content invites your audience to interact with you, share their feedback, join your community, or take action. To create valuable and engaging content, you need to know your audience well, understand their needs and preferences, and deliver content that meets or exceeds their expectations. You also need to use a clear and conversational tone, use visuals and multimedia, and format your content for readability and accessibility.

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Sayan Sapui - Newsletter Specialist??

CEO, ThriveLetter | Beehiiv Partner Newsletter Agency
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The algorithm is NOT your enemy. It's your best friend. A lot of people spend a lot of time just trying to figure out how to "hack" the algorithm when in reality, the algorithm is always looking for new content to feed to the audience. You just have to create content that people love. As simple as that. The rest would be taken care of by your friend named "algorithm"

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3 Promote your content across channels

Another way to make your content easy to find online is to promote it across different channels and platforms. This will help you reach a wider and more diverse audience, increase your visibility and authority, and drive more traffic and conversions to your content. To promote your content effectively, you need to identify where your audience hangs out online, what types of content they consume and share, and what times and frequencies they prefer. Then, you need to tailor your content for each channel and platform, using appropriate formats, styles, and messages. You also need to engage with your audience on those channels and platforms, respond to their comments and questions, and encourage them to share your content with their networks.

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4 Leverage analytics and feedback

Finally, to make your content easy to find online, you need to leverage analytics and feedback to measure and improve your performance. Analytics are the data and insights that you can get from various tools and platforms that track and analyze your content's reach, engagement, and impact. Feedback is the input and opinions that you can get from your audience, peers, and experts that evaluate and critique your content's quality, relevance, and value. To leverage analytics and feedback, you need to set clear and realistic goals for your content, track and monitor your key metrics and indicators, and collect and analyze your feedback sources. Then, you need to use that information to identify your strengths and weaknesses, spot opportunities and threats, and implement changes and improvements to your content strategy and execution.

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Wally McCarthy ??

I Help You Get Clients & Jobs Faster with LinkedIn Strategies & Profile Optimisation | LinkedIn Profile Optimisation | LinkedIn Consultant | Ghostwriter | LinkedIn Specialist
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It's important to use data tools and listen to what people say about your content. Data tools show how many people see and interact with your content. Based on these tools and people's feedback, set goals, see what's working, what's not, and make the needed changes.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sakshi Ramchandani

The Cultural Marketer | I help brands to be relevant with marketing by solving world issues, cultural gaps, stereotypical mindsets and people psychology ????
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Relate with people. Nothing makes it 'seen' more than the fact that if you make others 'seen', they will see you and engage with you to be able to speak/say/give them what they couldn't. I heard this quote from a book yesterday, "we're all a part of each other, in someone's books or stories." In this case, you could take your content as a medium for people to connect, engage, relate and for them to be 'seen.'

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What's the best way to make your content easy to find online?

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3

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1 Use keywords strategically

2 Create valuable and engaging content

3 Promote your content across channels

4 Leverage analytics and feedback

5 Here’s what else to consider

Creator Economy

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