What's the best way to identify your mobile app's unique selling points?

1 Step 1: Research your market and competitors

Before you can define your mobile app's USPs, you need to have a clear understanding of your market and competitors. You need to know who your ideal users are, what their needs, pain points, and goals are, and how they use mobile apps. You also need to know who your direct and indirect competitors are, what their strengths and weaknesses are, and how they position and market their apps. You can use various tools and methods to conduct your market and competitor research, such as surveys, interviews, reviews, analytics, and SWOT analysis.

2 Step 2: Identify your core features and benefits

Once you have a solid grasp of your market and competitors, you can start to identify your core features and benefits. These are the essential elements of your app that deliver value to your users and solve their problems. You can use a feature-benefit matrix to list your features and benefits, and prioritize them based on their importance and uniqueness. You can also use user feedback, testing, and data to validate and refine your features and benefits.

3 Step 3: Find your differentiators and value proposition

The next step is to find your differentiators and value proposition. These are the aspects of your app that make it stand out from your competitors and resonate with your users. Your differentiators are the features or benefits that are unique to your app or superior to your competitors. Your value proposition is the statement that summarizes how your app solves your users' problems, delivers benefits, and creates value. You can use a value proposition canvas to map out your differentiators and value proposition, and test them with your users.

4 Step 4: Communicate your USPs effectively

The final step is to communicate your USPs effectively. You need to craft a clear, concise, and compelling message that showcases your USPs and convinces your users to choose your app. You can use various channels and strategies to communicate your USPs, such as your app name, logo, icon, description, screenshots, video, website, landing page, social media, email, ads, and word-of-mouth. You should also monitor and measure the impact of your USPs on your app's performance, such as downloads, retention, engagement, ratings, reviews, and revenue.

By following these four steps, you can identify and communicate your mobile app's USPs and increase your chances of success in the competitive mobile app market.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?