What's the best way to follow up with conference attendees after getting feedback?

1 Why follow up matters

Following up with your conference attendees after getting feedback is not only courteous, but also strategic. It shows that you care about their opinions, appreciate their participation, and value their insights. It also helps you stay in touch with your potential customers, clients, or partners, and keep them engaged with your brand and offerings. By following up, you can also address any questions, concerns, or issues that may have arisen during or after the conference, and provide additional resources or support.

2 How to segment your attendees

Before you follow up with your conference attendees, it is important to segment them based on their feedback and behavior. Doing so will enable you to customize your messages and offers to their individual needs, interests, and goals. For instance, you can segment your attendees based on their satisfaction level with the conference, their engagement with your content, website, or social media, their stage in the buyer's journey or sales funnel, as well as their demographic or psychographic characteristics.

3 How to craft your follow-up messages

Once you have segmented your attendees, it's time to craft your follow-up messages. Your messages should be personalized, relevant, and timely, and should use a clear and friendly tone. Avoid being too salesy or pushy. As part of your follow-up strategy, thank your attendees for their feedback and participation, and highlight the main takeaways or benefits of the conference. Address any specific comments, questions, or concerns they may have shared in their feedback. Provide additional value by sharing useful resources, tips, or insights related to the conference topic or your industry. Include a clear and compelling call to action that encourages them to take the next step. Finally, test and optimize your subject lines, content, and timing to improve your open and click-through rates.

4 How to measure your follow-up results

To evaluate the effectiveness of your follow-up strategy, you need to measure your results and analyze your data. Various tools and metrics can be used to track and monitor your follow-up performance, such as email analytics (open rate, click-through rate, bounce rate, unsubscribe rate, and conversion rate), website analytics (traffic, bounce rate, time on site, pages per visit, and goal completion), social media analytics (reach, impressions, engagement, clicks, and followers), and CRM analytics (leads, opportunities, sales, and revenue). By measuring your follow-up results, you can gain insights into what works and what doesn't so that you can make the necessary adjustments.

5 How to improve your follow-up strategy

Based on your follow-up results, you can improve your follow-up strategy and optimize your outcomes. You can also use the feedback you received from your attendees to enhance your future events, products, or services. To do this, try segmenting your attendees more precisely and personalizing messages more effectively. Experiment with different formats, channels, and frequencies of follow-up communication. Create more engaging and valuable content and offers for your attendees, as well as solicit more feedback and testimonials to improve credibility and social proof. Additionally, nurture relationships with your attendees and build trust and loyalty over time. Following up with conference attendees after getting feedback is a crucial step in maximizing conference ROI and growing your business - applying the best practices shared in this article will help turn feedback into action, and attendees into advocates.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?