What's the best way to expand your esports coaching portfolio?

1 Identify your niche

The first step to expanding your portfolio is to identify your niche and focus on the games, genres, and platforms that you're most passionate and knowledgeable about. For example, if you're a coach for League of Legends, you might want to specialize in a specific role, region, or playstyle. This will help you establish your credibility and authority as an expert in your field, as well as narrow down your target audience and market.

2 Create quality content

The next step is to create quality content that showcases your coaching skills and insights. This can include video tutorials, guides, analyses, reviews, podcasts, blogs, or any other format that suits your style and audience. The key is to provide value and education to your viewers, as well as demonstrate your personality and communication skills. You can also use content creation as a way to network and collaborate with other coaches, players, influencers, or organizations in the esports scene.

3 Build your online presence

The third step is to build your online presence and reputation as an esports coach. This means having a professional and consistent profile on various platforms, such as Twitch, YouTube, Twitter, LinkedIn, Discord, or your own website. You should also update your portfolio regularly with your latest achievements, testimonials, and feedback from your clients and teams. Additionally, you should engage with your followers and peers, as well as participate in relevant discussions, forums, events, or communities related to esports coaching.

4 Seek feedback and improvement

The fourth step is to seek feedback and improvement on your coaching performance and portfolio. You can do this by asking for honest and constructive criticism from your clients, teams, mentors, or colleagues. You can also use analytics and metrics to measure your impact and progress, such as views, likes, comments, shares, conversions, or ratings. Moreover, you should always be open to learning new skills, techniques, tools, or trends that can enhance your coaching quality and value.

5 Expand your network and opportunities

The final step is to expand your network and opportunities as an esports coach. This means reaching out to potential clients and teams that match your niche and goals, as well as applying for relevant jobs, projects, or gigs that are posted on various platforms, such as Upwork, Fiverr, Gamer Sensei, or ProGuides. You can also use referrals and recommendations from your existing contacts, as well as join or create your own coaching organization or agency that can help you grow and scale your business.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?