What's the best way to distribute your content based on audience preferences?

If you have a targetted audience, you have to take into consideration that you might get every time a new group of audience who get involved in your content and don't know too much about you and your directions. In this case, I suggest being open-minded and clever enough to stimulate them and gain them as followers. Always try to write in fields that interest most of the target audience, and keep up with new ideas breaking the ice and getting them involved to be part of the subject.

The best way to identify your niche is to talk about one big problem that you've solved for yourself and you can help other people solve the same problem too.

The best way to look at your niche is to see what value your bring to your audience - is it advice on something specific that you're good at? What types of content drives you and would stop you from scrolling to the next one?

Knowing your niche and audience allows you to target your content and marketing efforts more effectively. By understanding your audience's preferences, you can tailor your content to resonate with them, increasing the likelihood of engagement and conversion.

Although it's become increasingly important to be active on multiple platforms, you should be strategic with what platforms you post content on, and be realistic with what you can consistent with. For example, if your main form of content is longer form (e.g YouTube, Podcasts), how can you transform them easily to shorter form content for Instagram Reels, TikToks, Blog Posts, etc? It's more important to be consistent on a few platforms than inconsistent on all platforms.

The best platform for you is the platform on which your audience is ideally present. Let's say, if you want to talk about Fashion, you cannot talk about it on LinkedIn since LinkedIn does not have the ideal audience for you. In that case, you'll need to go to Instagram, because that is the place where your ideal audience really is.

I think the best way a creator today can do that is by starting to create short-form videos. A creator can first start with creating videos that require no editing, and then later proceed to creating videos with high-quality and high editing too.

Repurposing content is such an essential tool for long-term growth and consistency - not only does it cut down on work, it also allows you to explore what types of content works on each platform, and reach new audiences that you otherwise would not have been able to if you stuck with the original form of content you created.

Different people consume content in different ways, so adapting your content to various formats (such as blog posts, videos, infographics, podcasts, etc.) can help reach a wider audience and increase engagement.

You need to understand the people interacting with your content and engage with your comments to ensure that those people stick to you and your content in the long term.