What's the best way to define your ideal client?

1 Identify your niche and specialty

The first step to defining your ideal client is to identify your niche and specialty as a motivational speaker. Your niche is the general topic or theme that you speak about, such as leadership, productivity, or wellness. Your specialty is the unique angle or perspective that you bring to your niche, such as humor, storytelling, or research. By choosing a niche and specialty that match your passion, skills, and experience, you can stand out from the crowd and appeal to a specific audience.

2 Create a client avatar

The second step to defining your ideal client is to create a client avatar, which is a detailed profile of your ideal client. A client avatar helps you to visualize and understand your ideal client's demographics, psychographics, goals, challenges, pain points, and motivations. You can create a client avatar by conducting research, surveys, interviews, or using your own intuition and experience. A client avatar helps you to tailor your message, tone, and language to resonate with your ideal client.

3 Validate your assumptions

The third step to defining your ideal client is to validate your assumptions. You may have a clear idea of who your ideal client is, but you need to test it against reality. You can validate your assumptions by getting feedback, reviews, testimonials, or referrals from your existing or potential clients. You can also monitor and measure your marketing and sales results, such as website traffic, conversions, bookings, or retention. By validating your assumptions, you can refine and improve your client definition and strategy.

4 Segment your market

The fourth step to defining your ideal client is to segment your market. Segmenting your market means dividing your potential clients into smaller groups based on their characteristics, needs, preferences, or behaviors. By segmenting your market, you can target and communicate with your ideal clients more effectively and efficiently. You can segment your market by using criteria such as industry, location, size, budget, or event type.

5 Evaluate your competition

The fifth step to defining your ideal client is to evaluate your competition. Evaluating your competition means analyzing and comparing other motivational speakers who offer similar or complementary services to your ideal clients. By evaluating your competition, you can identify your strengths, weaknesses, opportunities, and threats. You can also learn from their best practices, mistakes, and feedback. Evaluating your competition helps you to position yourself and differentiate yourself from others in your niche and specialty.

6 Review and update regularly

The sixth and final step to defining your ideal client is to review and update your definition regularly. Your ideal client may change over time due to factors such as market trends, customer behavior, or your own goals and vision. By reviewing and updating your definition regularly, you can stay relevant, responsive, and adaptable to your ideal client's needs and expectations. You can also discover new opportunities, challenges, or insights that can help you grow and improve as a motivational speaker.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?